Chapter 1

OVERVIEW OF THE BUSINESS

Food connects people. While each country’s cuisine is unique, there’s always a

common ground for all flavors, and that has made Korean cuisine capture the Filipino

heart. Filipinos might find it easy to relate to South Korea’s galbitang, a short ribs stew

which tastes exactly like the Filipino nilagang baka. Meanwhile, rice is a staple that

connects South Korea to other countries across Asia (Tantengco, 2013).

The rising popularity of Korean culture throughout the world is called Korean

Wave. The popular Korean culture, such as K-Pop music and Koreanovelas, which has

spread mainly through mass media, are now enjoying high popularity outside Korea and

this is how the Korean Wave occurs, and Korean cuisine is rapidly gaining popularity in

the Philippines (Yu, 2003).

Food providers of this generation offer a variety of food with health benefits.

However, The Philippines is still one of the unhealthiest countries in Asia, lagging behind

India, Malaysia, Thailand, Vietnam and Sri Lanka. Based on a survey by pan-Asian

insurance giant AIA Group, the Philippines scored 61 out of 100, below the regional

average of 64. It is tied for ninth overall with Korea, India and Singapore. Unhealthy

eating habits are common as 84 percent of those surveyed said they tend to eat while

distracted, 81 percent admitted to eating unhealthy snacks between meals and 71

percent had their dinners close to bed time.

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 The typical Korean fare consists of vegetables and grains, as well as some meat

and fish, which are more often steamed or grilled than deep-fried. Food preparation

reflects every Korean’s respect for family — this entails taking care of the body through

a healthy lifestyle. Minimal salt, sugar and oil are used in every dish to preserve the

nutrients of the ingredients.

On the other hand, Authentic Mexican food is vibrant, delicious, fresh and fun. It

is also colorful, spicy and uses an amazing array of chilies, both fresh and dried. But,

often times people think Mexican food is heavy and all about the yellow cheese. They

associate it with fast-food items. But it’s definitely not. It’s actually so beautiful, so fresh,

so colorful and full of bright flavors (Valladolid, 2010).

Knowing the true flavor of a Mexican cuisine can be derived from tracing back the

history of it which is described as a long and diverse one. It is believed that authentic

Mexican food might have been rooted from the Mayan Indians. They were traditionally

nomadic hunters and gatherers. Corn tortillas with bean paste were a common food item;

but they also ate wild game, tropic fruits, and fish. In the mid 1300's, The Aztec Empire

was thriving, and though the Mayan food staples were still in use, chili peppers, honey,

salt and chocolate found its way into their cooking. Some of the wild game, such as turkey

and duck, had now become domesticated. (https://world-food-and-wine.com/mexican-

food-history)

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 Like the Philippines, Mexico was also invaded by the Spanish colonization in 1521.

Spanish foods had the most influence on the Mexican cuisine. They introduced new

livestock, such as sheep, pigs and cows. They brought with them dairy products, and

garlic as well as many different herbs, wheat and spices. It was at this time that the

Mexican people saw the assimilation of many other cuisines including Caribbean, South

American, French, West African and Portuguese. As a result of this Mexican foods today

are diverse, yet dishes vary from region to region (SBS Food, 2008)

For these reasons, Burrito Koreano is aspiring to promote Korean culture in the

aspect of exercising health consciousness. With this, Burrito Koreano would like to be an

advocate of practicing healthy living and proper diet without compromising guaranteed

food satisfaction and cravings. Moreover, Burrito Koreano would want to integrate the

Mexican type of preparation and few of the elements in the authentic Mexican cuisine

which is incorporated to some of the ingredients found in the product and the sauce to

let the future customers of Burrito Koreano experience a taste that springs forth from

different cultures.

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1.A BUSINESS CONCEPT

Burrito Koreano will exhibit the following:

1. Burrito Koreano’s Samgyeopsal Wraps are based from Korean-rooted food

influence with Mexican adaptation of flavors through the sauce and food

presentation through utilizing wraps. These will give the consumers a taste

of these countries’ diverse and rich cultures at the same time without

compromising convenience as it is a “ready-to-go” type of food service.

2. Burrito Koreano plans to position itself as a business that offers high quality

products to its consumers at a reasonable price. Most of the consumers prefer

healthy, convenient and ready-to-go food, and Burrito Koreano aims to achieve

these by catering to the said characteristics and needs of its customers.

Moreover, Burrito Koreano will be fusing Mexican and Korean culture through

the product elements found in each which entails their differences and how

they are combine to create a balance and delicious product.

3. Burrito Koreano promotes a healthy lifestyle most especially among the

Filipinos. It intends to showcase Korean culture through gratifying the

customers with its’ wholesome wraps as well as to appreciate this authentic

Mexican way of food presentation which is common and wildly used today.

Pork, lettuce, kimchi, bell pepper, garlic, carrot, onion, cucumber, sesame

seeds, chili pepper, honey, cheese, and the sauce which is Korean and Mexican

inspired will mainly comprise the Burrito Koreano’s food product. These

ingredients will then be placed into one whole wrap or taco.

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1.B BUSINESS GOALS: Vision, Mission, Objectives, and Key Result Areas

1.B.1 VISION:

At the heart of Burrito Koreano’s way is our vision – to redefine how a “fast-

casual” snack should be through a concoction of Korean flavors in a Mexican

wrap, putting into realization a healthy and appetizing wrap, and to be the best

snack business most admired for its quality service and loyal customers.

1.B.2 MISSION:

Burrito Koreano’s mission is to promote Mexican and Korean culture through

Korean-inspired cuisine with an authentic Mexican twist. We deliver value to

customers through satisfying products and quality service.

1.B.3 OBJECTIVES:

For Burrito Koreano, the stated objectives are:

1. To establish and catalyze Korean culture and cuisine along Lahug,

Cebu City by introducing Korean-inspired food in the market as well as

introducing the authentic Mexican element wherein these are combine in

a single wrap producing a delicious and mouth-watering product.

2. To promote and be an influence of practicing healthy lifestyle and

diet among the consumers by delighting them through Burrito Koreano’s

healthy and satisfying wraps.

3. To earn a consistent high percentage of sales and be able to return

the investments of the partners in a short period of time so that more

investors will be encourage to invest and trust the business.

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 4. To conduct activities that would promote the enterprise and will draw

more potential customers to avail the product.

5. To welcome improvements regarding the services, employees and

product through doing survey every quarter to monitor progress and as

well as reading feedbacks, suggestions, comments and reviews which

will be done through social media accounts of Burrito Koreano.

6. To keep a healthy and productive working environment through open

communications and suggestions to be done every quarter.

1.B.4 GOALS:

1. To attain profit that is 5% or more of the sales within its operations.

2. To establish a name in the food market business within 2-5 years.

3. To build and maintain a good relationship between the entrepreneurs,

suppliers and consumers.

4. To serve quality food products among the Filipinos and Koreans in

Cebu using raw materials found in the local market.

5. To achieve brand awareness by getting half of the projected number

of consumers who will avail the product every month through

promotional activities done every quarter of the year.

6. To increase gross sales by 10% per quarter of the year.

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In the case of Burrito Koreano, the key result areas for each stated objectives are as

follows:

OBJECTIVES KEY RESULT AREAS

1. To establish and catalyze Korean 1a. Sales volume attained

culture and cuisine in Cebu by 1b. Number of food outlets in the local

introducing Korean-inspired food in vicinity

the market as well as introducing the 1c. Percentage of repeat customers

authentic Mexican cuisine which is

wrap in one product.

2. To promote a healthy lifestyle 2a. Assess health benefits

and diet most especially to the 2b. Awards and recognition given by the

Filipino consumers by delighting community or government

them through Burrito Koreano’ 2c. Number of customer

healthy and satisfying wraps. recommendations and complaints

2d. Customer ratings

3. To earn good financial returns 3a. Amount of net profits realized within

for its owners. the first few months of conducting the

business

3b. Return on Assets

3c. Return on Equity

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 3d. Return on Investments

4. To establish and catalyze Korean 1a. Sales volume attained

culture and cuisine in Cebu by 1b. Number of food outlets in the local

introducing Korean-inspired food vicinity

in the market while adopting the 1c. Percentage of repeat customers

convenient way of food

preparation through Mexican

wraps.

Table 1: Objectives and Key Result Areas

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 Chapter 2

INDUSTRY ANALYSIS

Rise on the demand of food industry is getting higher. A lot of Cebuanos is looking

for more appealing and satisfying food here in Cebu and because of the great influence

from different cultures, especially with the rise of Korean culture here in the city,

Cebuanos will want to experience a higher level of satisfaction. As the food industry rises

on the demand, businesses start to saturate. Different competitors are seeking for more

opportunities. In different areas of Cebu, there’s a saturation in the food business

industry, but none of those offer Korean food with a twist of Mexican wrap unlike Burrito

Koreano. There’s a higher possibility of the demand of this product. Therefore, Burrito

Koreano will want to venture in the food industry because of the popularity of Korean

food and the convenience of adopting a Mexican style of food presentation through

wraps.

2.1 Industry Profile

Nowadays, demand in the food industry is getting higher because of the buying

power of a consumer. Most of the businesses in the food industry are highly known

because of its positioned product. The recognized Korean food culture is getting larger

but none of these offer a Korean food culture that let consumers experience a twist of a

Korean and Mexican food wrap. Since Burrito Koreano is a newly built food business, it

possesses a higher possibility rise of demand because of its positioned product. Cebuanos

will now have an opportunity to experience a higher level of food satisfaction through

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Burrito Koreano, which focuses in catering Korean and Mexican flavors through the sauces

that will be fused in one healthy and satisfying snack without compromising convenience

through Mexican wraps.

2.1.1 Classification

Wraps are classified under the snack-food industry. Wraps are known for its

soft flatbread rolled around a filling. Mexicans, Armenians, Middle Easterners, Greeks

and Turks have been eating wraps since before the 1900s. The snack-food industry

also expands through the Philippines and is also one of the many profitable sectors.

A wrap may be a majority Middle Eastern street food item, but it’s definitely a constant

craving in Cebu, as seen through wraps and burrito businesses in the city. Its progress

through society overlooks through the millennial in which these people are always

looking forward a new kind of different food taste.

2.1.2 Size

Burrito Koreano is a startup business. A startup company (startup or start-

up) is an entrepreneurial venture which is typically a newly emerged, fast-

growing business that aims to meet a marketplace need by developing a

viable business model around an innovative product, service, process or a platform

(Robehmed, 2013).

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2.1.3 Competition

The Korean-Mexican themed business is fast growing in Cebu due to its

ensemble of healthy food. Its cultural cuisine in Cebu City makes it one of the

many welcoming and flexible destinations to people from neighboring regions and

even from overseas. The rise of on-the-go food is getting popular to people who

do not have enough time to dine in to restaurants and fast food establishments.

Famous food establishments like Shawarma, Leylam Shawarma, and Turks

are flourishing for its quick services and convenient food products and this poses

a threat to Burrito Koreano since it has similar characteristics with its products.

However, since Burrito Koreano does not have a competitor that showcases ready-

made Korean products that integrated Korean and Mexican flavors through the

sauces used, it gives it an advantage over other businesses.

2.1.4 Key Success Factors

In order for the business to succeed, Burrito Koreano has to look into the

needs, wants and cravings of its consumers. Then answer these through producing

a concrete product that would embody and satisfy these demands. It also aims to

give the consumers a reason to come back and avail the product frequently

through satisfying and high quality food as well as fast and friendly services,

considering that customers are more likely values a product and becomes a regular

once they are satisfied both with the food and service.

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 Burrito Koreano will strengthen as well its communication because it is one

of the best ways to have a successful business. Through social media accounts,

Burrito Koreano can advertise and promote their products without personal

interaction, and they can also communicate to a wide variety of possible

consumers. Advertisements brings out the benefits of what we are offering or

compare it to the other competitors, giving a reason on why the consumers should

consider us first. Moreover, Burrito Koreano would also have promotional activities

done through its official website so that there will be an interaction between the

potential customers and the enterprise in the world wide web.

Uniqueness will also play an important role for the Burrito Koreano’s

success. Since it is the only business that provides Korean food in a wrap, it gives

it its own identity. Although the food industry, more specifically the snack industry

is very wide and there are a lot of competitors, Burrito Koreano makes sure that it

stands out from the rest through their products and services. Combining the

Korean and Mexican flavors put into one wrap is also considered as a key success

factor of the enterprise.

2.2 External Factor Analysis

Political, Social, Economic and Technological Analysis (PEST Analysis)

2.2.1 Social Factors

A business must utilize and adapt to its external social environment, or it will

not survive. It must be keenly aware of the society's social preferences regarding its

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needs and wants. These preferences and needs and wants will be influenced by a

population's values, beliefs, and practices.

Nowadays, the demand of healthy and nutritious food has significantly

increase in percentage because of consumers becoming conscious of their health and

well-being. In addition, most of the people tend to follow the trend that arises in

different countries which greatly affects the perception, lifestyle, and food preference

of many people. A good example would be the popularized Korean food that are very

evident in Koreanovelas shown in televisions which has drawn many people, most

especially Filipinos, to try. Korean food do not only appear delicious and appetizing,

but it’s also good for the health which makes it very much appealing to many people

and as well as the creative way of consuming it making other people curious to try.

As a result to this changing perception and priorities of the market, it is the

best opportunity to build an enterprise that would incorporate this changes and come

up with a product that will satisfy every people wanting to adapt health awareness

and consciousness at the same time following the trends.

2.2.2 Political Factors

Burrito Koreano must consider the legal requirements when starting a

business. If Burrito Koreano does not follow legislative requirements and regulations,

it can face serious penalties. A range of legal requirements may affect the business.

Some of these requirements the business should conform are Business Permit,

PhilHealth, BIR registration, DOH, and other organizational permits that are required.

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Primarily, as a food business, it is important to take note of the different existing laws

related to food product safety regulations and other laws that a business should

adhere. Burrito Koreano, as a business entity, then should abide in the following rules

and regulations of the DTI, BIR, DOH and other government agencies in terms of

safety food preparation, food quality control and as well as waste management,

advertising, etc. in order to ensure and preserve the loyalty and trust from its

valuable consumers.

2.2.3 Economic Factors

All business are affected by the dynamic economic environment conditions

prevalent in the market. Among many economic factors affecting businesses are the

following: interest rates, demand and supply, inflation, etc.

It is the goal of this enterprise to maximize its profit through analyzing and

supplying the growing demands of its consumers, as well as maintaining good quality

products and services. Taking these economic changes and financial status of its

customers to account, Burrito Koreano then aims to satisfy the demands of its

consumers most especially students, employees, and foreigners who are interested

to purchase the product at an affordable and reasonable price. This entity would also

strive to maintain the marginal utility of its consumers by continuously improve and

develop product flavors and offerings.

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 2.2.4 Technological Factors

Technological factors are variables which relate to the existence, availability,

and development of technology. This could include things from computational

power to engine efficiency. It could also mean using these technological

advancements to spread and promote products directly to the target consumers

through rampant appearance of different social media websites.

With the rise of social media and other developing technologies, it is easier to

spread information directly or indirectly to the potential market. Burrito Koreano

decided to take this vast changes in technology as an asset of promoting its existence

and advertising its product to the market and to its potential consumers through the

virtual world.

2.3 Competitor’s Analysis

Strength, Weaknesses, Opportunities, Threats Analysis (SWOT Analysis)

Strength Weaknesses

The company complies with government

requirements.
Rise in raw materials cost
Food products that strives to satisfy its
Unpopularity as a new food stall
consumers' needs for health, convenience,
Competitors have established a strong
and great taste
foundation in the food market
An assortment of products that include
vegetarian, natural and healthy options

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 Opportunities Threats

Growing competition in the snack-food

Rise of Korean influence
industry and among Filipino-Korean food
Rise of consumers’ preference on easy to
providers
prepare product more likely in wraps
Changing trends and food preferences of
Wide market reach
consumers
Table 2: Competitor’s Analysis

2.3.1 Existing competitors

Businesses today modified their advantages by offering healthy and nutritious

foods that help consumers maintain a healthy lifestyle since most of them are health

conscious. The possible locations of Burrito Koreano will be at Sugbo Mercado and

Fiesta Minore where these places entail a variety of food choices of local, national and

international cuisine-themed businesses. It can be a threat since people like to explore

foods that they haven’t indulged in yet. Other available choices in these food markets

include smoothies, desserts, salads and other fruit-vegetable based products.

2.3.2 Potential Competitors

In the industry today, businesses similar to Burrito Koreano is competitive

where firms are producing substitute products such as snacks, desserts, Japanese

food and Vietnamese food that limit the possible returns of an industry through

putting a limitation on the prices of firms in the industry. These substitutes are

able to offer a more appealing price performance replacement and establish more

dominance on industry profits.

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 Chapter 3

MARKETING PLAN

3.1 Marketing Strategies and Programs

Burrito Koreano is a start-up businesss that stands out on its own because of its

unique product. Incorporating a Korean food into a Mexican wrap, it focuses on two

things consumers usually look for in a snack—taste and convenience. Moreover, because

Burrito Koreano would want to imprint the true taste of Korean and authentic Mexican

flavors to their customers therefore, the enterprise decided to offer sauces that are rooted

from the aforementioned flavors. Burrito Koreano serve sauces that has the Korean and

Mexican taste place in one wrap. With this it proves the distinction of Burrito Koreano

from its competitors because of the fusion that is not only present in the main ingredients

comprising the product but as well as the sauce being offered which brings out the taste

that the customers are longing.

Direct advertising would utilize the social media like Facebook, Twitter and

Instagram since its active users consist a number of the target market. Furthermore,

flyers would also be utilized in disseminating informations regarding the soft opening of

the business, as well as promos and other promotional activities in line that are prepared

for the customers. Along with Burrito Koreano’s promotion and exposure to the public as

a newcomer in the food industry, the business can implement advertising activities of its

products and services through the utilization of the different social media accounts

through Instagram, Twitter and Facebook page.

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Marketing Collaterals: Prior to the soft opening of Burrito Koreano, flyers will be given

out to students and workers near Lahug, Cebu City. This is to formally introduce and

advertise Burrito Koreano to the citizens. This is helpful in informing those whom are not

reach by our social media promotions and that would most likely avail our product. Here

is an example of our flyers.

Figure 1 & 2: Sample Flyers for Burrito Koreano

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A. Social Media Accounts:

Facebook

A popular free social networking website that allows registered users to

create profiles, upload photos and video, send messages and keep in touch with

friends, family and colleagues.(http://whatis.techtarget.com/definition/Facebook)

Figure 3: Burrito Koreano Facebook Account

Twitter

Twitter is a service for friends, family, and coworkers to communicate and

stay connected through the exchange of quick, frequent messages. People post

Tweets, which may contain photos, videos, links and up to 140 characters of text.

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 Figure 4: Burrito Koreano Twitter account

Instagram

Instagram is a social networking app made for sharing photos and videos

from a smartphone.

Figure 5: Burrito Koreano Instagram account

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B. Word-of-mouth:

As the most common marketing strategy, this is very effective since it does not

require any financial assistance. This is the most convenient marketing strategy

for Burrito Koreano.

C. Other planned marketing strategies:

Loyalty Program

Every time a customer avails the product they can opt to have a loyalty

card wherein every time they plan to visit and purchase the product there will

be a corresponding stamp or sticker place on it. Moreover, after the 5th

purchase on the same month the customer will be getting a 25% discount for

2 wraps.

On the 10th visit, he or she can get 1 free wrap with the desired sauce

and 1 free drink with a corresponding freebie already. The employees shall be

trained to ask every customer whether they would like to avail the loyalty card

or not. This will determine how frequent customers visit and purchase the

product.

Free coupons shall be given to customers every time they visit the stall

in order to avail the discounts, promos, and other treats offered by Burrito

Koreano valid only on specific dates. Here is a draft of the coupons that will be

given by our staffs.

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 Figure 6: Sample Coupon for Burrito Koreano

Promotional Events

Burrito Koreano plans to participate in different businesses fair or bazaar

for exposure to potential customers and investors. In addition, the enterprise

also decided to take part in different school or organizational events that

required food stalls. Updates and invites shall be posted through the official

social networking sites of Burrito Koreano. For more informations about the

latest happenings, promos, discounts, and other promotional activities that shall

be done online just like, follow, and tweet us on Facebook, Instagram, and

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Twitter. First 10 people who followed or liked us to any of our official websites

will have 1 free Samgyeopsal Wrap.

Seasonal/ Holiday Promos and Activities

With the different seasonal or holiday events of the year, Burrito Koreano

plans to use these celebrations to promote the business. Through raffles that are

done in the main stall, to the different games and activities such as trivias,

puzzles, crosswords, etc. prepared for the “netizens” online. The business would

also want to know the different experiences of the customers a la Burrito

Koreano way. Therefore, “4 pic- 1 story “was initiated by the company to

understand its customers in a creative manner and improve it in a way that it will

satisfy their growing needs and standards.

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 3.1.1 Market Segmentation, Profiling, Targeting, And Positioning

A. Market Segementation:

We have segmented our business according to its geographic, demographic, and

psychographic segmentation.

GEOGRAPHIC DEMOGRAPHIC PSYCHOGRAPHIC and BEHAVIORAL

 Age/Generation  Health conscious  Lifestyle (Korean

 Urban  Gender  Pleasure seekers influence)
Areas  Budget  Budget-friendly  Convenience
(Quick service)-
Mexican
Influence
Table 3: Market Segmentation

Geographic Segmentation

Burrito Koreano will focus on urban area markets specifically those in Cebu

City, most especially in food bazaars, such as Sugbo Mercado and Fiesta Minore.

Also, those malls found near the vicinity will be considered as part of the potential

market and location of the business. Burrito Koreano will serve a variety of

consumers by catering those in Sugbo Mercado since it is near to different facilities

with different types of people and buying power as well as in malls such as Ayala

because of its accessibility. It is also situated in places near Lahug, Cebu City,

which are concentrated cities here in Cebu.

There are only a few who’s business concept is centered in Mexican and Korean

fusion, most of the businesses are centered on Mexican or Korean alone (Goyal

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and Chaddah, 2008). Therefore, arriving to a conclusion that Burrito Koreano have

less competitors and is less saturated.

Demographic Segmentation

Teens are exposed to media which has become the medium of influence of

Korea to the Philippines and they are also the ones who are patronizing Korean

culture. As a result, Burrito Koreano will focus on catering budget-friendly, Korean-

inspired food for teens, specifically students, regardless of gender, aged 14-25.

Moreover, because of the busy schedule and customers that are always on the

rush, there has been an increase of consumers preference in buying products that

are on the go and ready to serve in just a few minutes. Therefore, an authentic

way of serving a product through a wrap was adapted by Burrrito Koreano which

was firstly introduced in the Mexican cuisines.

Psychographic and Behavioral Segmentation

Korea has greatly influenced the Filipinos in their lifestyle, their culture, and

their food. Because of this, one of the main focuses of Burrito Koreano is to cater

Korean fans and other people who are fascinated with Korean food which is

conveniently wrap into one amazing and appetizing product. Now there are some

who are also interested on Mexican flavors therefore, Burrito Koreano decided to

incorporate these wants or interest of the customers through creating sauces that

will indulge yourself to the true taste of Korean and Mexican flavor.

By this concept of serving the product through a wrap Burrito Koreano is adapting

Mexican style and applying it in their product. Aside from that, since Burrito

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 Koreano’s food is ready-to-serve, it will be convenient for consumers to purchase

their food. Health-conscious consumers will also benefit from Burrito Koreano’s

food since its product’s ingredients are satisfying and healthy because it is mainly

composed of fresh and organic vegetables. The sauces for Burrito Koreano does

not contain a lot of preservatives therefore, making it healthier compared to other

sauces used by different competitors.

B. Market Profiling

In the marketing and selling of the food, Burrito Koreano will be profiling their

target customers into one primary market:

PRIMARY MARKET 2

AGE: 14-25

GENDER: Any

NATIONALITY: Filipinos

OCCUPATION: Any

GEOGRAPHIC LOCATION: Urban areas (malls and food bazaars)

Table 4: Market Profiling

Filipinos tend to change their lifestyle according to the current trends and how

much of an impact it has towards them. They are attracted and greatly influenced by

Korean culture through K-pop, Koreanovelas, and food preferences.

Beyond kimchi, K-pop and Koreanovelas, Koreans are becoming a ubiquitous in

the Philippines with tourist arrivals estimated to reach the one million mark by year end,

up by 30 percent from 2010.

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 Based on the data gathered by Inquirer Research, the figure would make them

the largest group of foreign citizens to ever have landed on Philippine soil in a single year.

In addition, according to Korean Ambassador to Manila Hye Min Lee, Koreans studying

or working in the country now number more than 100,000.

“This is a sign of the strong and growing people-to-people relations between Korea and

the Philippines which help promote mutual understanding between us,” he said at the

2nd Philippines-Korea Partnership Forum held at the Intercontinental Manila last week.

“More than 740,000 Koreans visited the Philippines in 2010, ranking Korea as the top

tourist arrivals. This year, a million Koreans will be visiting the Philippines, an increase of

30 percent compared to last year,” Lee added.

C. Market Targeting

Market Targeting

Students and Young Adults Health-conscious

Figure 7: Market Targeting

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Students and young adults

Students and young adults will most likely consume Ko-Wraps’ products

because they are the ones that are more exposed to Korean culture because of

the influence of Koreanovelas and Korean music.

Filipinos also showed awareness of Korean food and drinks such as kimchi,

ginseng and soju, Korean brands such as Samsung, Kia and LG and most knew of

Taekwondo’s Korean origins.

However, despite the popularity of Korea today, traditional Korean culture

and language are still largely unfamiliar to Filipinos. As a result, Burrito Koreano

could help the Filipinos through their target markets understand Korea and

appreciate their culture.

Health-conscious

The Philippines is still one of the unhealthiest countries in Asia, lagging

behind India, Malaysia, Thailand, Vietnam and Sri Lanka. Based on a survey by

pan-Asian insurance giant AIA Group, the Philippines scored 61 out of 100, below

the regional average of 64. It is tied for ninth overall with Korea, India and

Singapore.

A survey conducted by Nancy Gagliardi of Forbes Magazine showed that:

1. Some 88% of those polled are willing to pay more for healthier foods.

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2. All demographics—from Generation Z to Baby Boomers--say they would pay

more for healthy foods, including those that are GMO-free, have no artificial

coloring/flavors and are deemed all natural.

3. Functional foods—including foods high in fiber (36%), protein (32%), whole

grains (30%) or fortified with calcium (30%), vitamins (30%) or minerals

(29%)--that can either reduce disease and/or promote good health also are

desirable.

James Russo, SVP, Global Consumer Insights at Nielsen offers

perspective. “While economic concerns remain in the forefront for consumers,

health and wellness concerns continue to increase in importance. The reasons vary

from societal, demographic, technological, governmental and, most importantly, a

shift in consumer focus on the role diet plays in health.

This idea of using food to manage health may, in part, help explain growing

consumer interest in fresh, natural and organic products.

Burrito Koreano would like to address the problem of unhealthy Filipinos by

providing satisfying, affordable and most importantly, healthy food to cater the

needs of people. Burrito Koreano would want to create healthy culture for Filipinos

for them to develop a healthy lifestyle.

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 D. Market Positioning

HIGH QUALITY

TURKS
BURRITO
KOREANO

SHAWARMA

LOW PRICE HIGH PRICE

LOW QUALITY

Figure 8: Market Positioning

Burrito Koreano plans to position itself as a business that offers high quality products

to its consumers at a reasonable price. Most of the consumers prefer healthy, convenient

and ready-to-go food, and Burrrito Koreano aims to achieve these by catering to the said

characteristics of its customers. Moreover, Burrito Koreano will be incorporating Mexican

and Korean culture through combining the elements found in the cuisines of both

30 | P a g e
countries, specifically Korea’s Samgyeopsal and Mexico’s wrap. There will also be a fusion

of flavors through utilizing sauces that would bring us the thoughts or memories about

the Korean and Mexican culture through their cuisine.

3.2. Marketing Mix Decision

Marketing plays a very important role when it comes to enhancing the components

of the marketing mix, the way in which a company takes a new product or service into

the market. The traditional 4P’s of Burrito Koreano is its Samgyeopsal Wrap which has

varying sauce that are rooted from Korean and Mexican blend of flavors adaptation. The

place where the enterprise decided to reside is within Lahug area. The different

promotions and activities are done in the food stall and in the official website of Burrito

Koreano. Lastly, the price set by the enterprise which accumulates revenue and profit in

return underwent many considerations before it was implemented.

3.2.1. Product

Figures 9 & 10: Ideal Representation of the End Product

31 | P a g e
 Burrito Koreano offers a product that showcases Korean culture using the

Samgyeopsal, kimchi and minimal amount of condiments to preserve the nutrients

of the perishable materials used with a touch of authentic Mexican influence

through incorporating it to a wrap which is convenient, easy to prepare, handy,

and consumable anytime and anywhere. The competitive edge of Burrito Koreano

against its competitors is that the business created sauces that would somehow

give you a taste of the Korean and Mexican flavors which are commonly used in

their respective cuisines. In just one snack and one bite you will be able to

experience the “adventure” of different culture through their varying yet

complementing flavors. Eating the Samgyeopsal wrap a la Burrito Koreano way,

all you can do is to savor and indulge yourself in every bite.

3.2.2. Pricing

Pricing the product is the most exciting yet challenging part of creating a

business. The enterprise should make sure to give the proper pricing of the product

in order to attract a number consumers and have a total sales greater than the

expenses utilized in producing the product. There were a few things that Burrito

Koreano considered in setting the price for its product and service. Here are the

following factors that the enterprise considered:

1. Costs (fixed and direct)

2. Competition

3. Desired mark up

32 | P a g e
4. Customer’s preference (price, or value of the product)

5. Positioning of your business (expensive, middle, cheap)

6. Profit

7. Consumer demand/Market demand

8. Kind of market/customers and their buying power

The above considerations are described as follows:

First, in setting a price for a product the business should be able to meet

and recover the costs incurred in producing that specific product. It would also be

helpful to know how much cost you have spent in order to determine how much

sales you have to achieve to attain the desired profit at the end of the quarter.

Second, as far as businesses having the same concept in line with Burrito

Koreano as concerned, there are less competitors present, but in order to attract

more potential customers aside from the target market, which was stated above,

the enterprise decided to set a price that is affordable and reasonable for the

quality food and service being offered to its customers. It is also the competitors

who would influence any enterprise whether to set the prices of their products

independently or has to follow the lead shown by the competitors.

Third, desired mark-up is the amount added to the cost price of goods to

cover overhead and profit. It is the amount by which the price of a product

is increased before it is sold again (Cambridge Dictionary). In setting the right

33 | P a g e
price to the product, mark up should be considered because it would entail how

much profit earned and net income can be derived out of the sales made.

Fourth, in setting for the price of any product it is very much important to

know what drives your customers into purchasing it. It should at least answer the

following questions so that a business enterprise can determine the right price for

the product: Are your customers driven by the cheapest price or by the value they

receive? What part does price play in their purchase decision?

Fifth, it is important to correlate the price you will be setting to your product

and how you positioned it in the market. It is not right to set higher prices to your

goods or services when you position your business as inexpensive or affordable in

the first place because it will give an impression to your buyers that your pricing

and the positioning of your business is not consistent which later on will affect the

trust of your valued customers.

Sixth, with the competition present from one business enterprise to

another, businessmen tend to neglect how much profit would they want to earn

and instead focusing on how to overmatch business competitors. Considering the

profit would imply how much money you are trying to make above the breakeven

point.

Seventh, the consumer or market demand is important in deciding the right

price since it will determine how salable your product is. Therefore, setting a price

34 | P a g e
that will consolidate with the market demand can help you determine how much

would your customers are willing to pay in order to avail the product.

Eighth, the last thing that Burrito Koreano considered in setting up the price

is the kind of market it has and their corresponding buying power. For Burrito

Koreano, its main target is people with the age 14-25 years old, more or less these

are students and some are already working. With this data, the enterprise can now

determine who would most likely want to buy the product and willingly spend their

money for it. He or she must be capable of purchasing the product not just once.

3.2.3 Distribution Channel

Direct selling to customers will be the distribution channel to be made by

Burrito Koreano. Since Burrito Koreano will emerge as a food stall in food bazaars

such as Sugbo Mercado, or nearer malls such as Ayala Center Cebu, it will be

dealing with customers directly. The preparation of the product will also be done

in the food stall aside from the Samgyeopsal which is already precooked.

3.2.4 Advertising and Promotions

Burrito Koreano will utilize social media applications as to the selling and

promotion of its products and services. Announcements, discounts, promos, etc.

will be disseminated through the use of official Facebook, Instagram, and Twitter

accounts. If you want to share your best Burrito Koreano story then feel free to

post and tag us the picture with your corresponding review, experience or story.

35 | P a g e
There will also be flyers given for those whom are not reach by our promotional

activities done online. Loyalty card, coupons, and raffles shall also be done to

encourage repetitive visits from customers. Burrito Koreano would also want to

participate in school or any other organizational events where there is a need for

small food stall. Moreover, the business shall also partake in business fair or bazaar

for further exposure to potential customers and investors.

3.2.5 Burrito Koreano’s Location

The business shall be situated on Food bazaars such as Sugbo Mercado and

Fiesta Minore which are located around the vicinity of Lahug, Cebu city. Along with

the food bazaars, Burrito Koreano is also planning to open its food stalls on Malls

near Lahug such as JY square and Ayala Center Cebu for the sake of those who

cannot visit these food bazaars at night.

Figure 11: Sugbo Mercado Map

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Figure 12: Ayala Center Cebu Map

Figure 13: Fiesta Minore Map

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 3.3 Sales Forecast

Yearly Projected Sales Forecast (2018)

Projected Sales (in Projected Sales

Month Product Price
units) (in Php)
January Php 55.00 1000 Php 55000.00
February Php 55.00 1000 Php 55000.00
March Php 55.00 1500 Php 82500.00
April Php 55.00 2000 Php 110000.00
May Php 55.00 1700 Php 93500.00
SAMGYEOPSAL
June Php 55.00 1500 Php 82500.00
WRAPS
July Php 55.00 1200 Php 66000.00
August Php 55.00 1500 Php 82500.00
September Php 55.00 2000 Php 110000.00
October Php 55.00 2200 Php 121000.00
November Php 55.00 2000 Php 110000.00
December Php 55.00 2500 Php 137500.00
TOTAL Php 1105500.00
Table 5: Yearly Projected Sales Forecast for 2018

Monthly Projected Sales Forecast (2018)

Projected
Projected Sales
Week Product Price Sales (in
(in Php)
units)
Week 1 Php 55.00 520 Php 28600.00
Week 2 Php 55.00 570 Php 31350.00
SAMGYEOPSAL
Week 3 Php 55.00 780 Php 42900.00
WRAPS
Week 4 Php 55.00 630 Php 34650.00
TOTAL Php 137500.00
Table 6: Monthly Projected Sales Forecast for 2018

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 Yearly Projected Sales Forecast (2019)

Projected Sales (in Projected Sales

Month Product Price
units) (in Php)
January Php 55.00 1500 Php 82500.00
February Php 55.00 1700 Php 93500.00
March Php 55.00 1900 Php 104500.00
April Php 55.00 2100 Php 115500.00
May Php 55.00 2300 Php 126500.00
SAMGYEOPSAL
June Php 55.00 2500 Php 137500.00
WRAPS
July Php 55.00 1800 Php 99000.00
August Php 55.00 2000 Php 110000.00
September Php 55.00 2000 Php 110000.00
October Php 55.00 2600 Php 143000.00
November Php 55.00 2800 Php 154000.00
December Php 55.00 3000 Php 165000.00
TOTAL Php 1441000.00
Table 7: Yearly Projected Sales Forecast for 2018

Monthly Projected Sales Forecast (2019)

Projected
Projected Sales
Week Product Price Sales (in
(in Php)
units)
Week 1 Php 55.00 520 Php 28600.00
Week 2 Php 55.00 570 Php 31350.00
SAMGYEOPSAL
Week 3 Php 55.00 780 Php 42900.00
WRAPS
Week 4 Php 55.00 630 Php 34650.00
TOTAL Php 137500.00
Table 8: Monthly Projected Sales Forecast

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 Yearly Projected Sales Forecast (2020)

Projected Sales (in Projected Sales

Month Product Price
units) (in Php)
January Php 55.00 3500 Php 192500.00
February Php 55.00 3500 Php 192500.00
March Php 55.00 4000 Php 220000.00
April Php 55.00 5000 Php 275000.00
May Php 55.00 5000 Php 302500.00
SAMGYEOPSAL
June Php 55.00 5650 Php 310750.00
WRAPS
July Php 55.00 5000 Php 291500.00
August Php 55.00 5500 Php 302500.00
September Php 55.00 5900 Php 324500.00
October Php 55.00 6200 Php 341000.00
November Php 55.00 6500 Php 357500.00
December Php 55.00 7000 Php 385000.00
TOTAL Php 3495250.00
Table 9: Yearly Projected Sales Forecast for 2018

Monthly Projected Sales Forecast (2020)

Projected
Projected Sales
Week Product Price Sales (in
(in Php)
units)
Week 1 Php 55.00 1100 Php 60500.00
Week 2 Php 55.00 2000 Php 100000.00
SAMGYEOPSAL
Week 3 Php 55.00 2200 Php 110000.00
WRAPS
Week 4 Php 55.00 1700 Php 93500.00
TOTAL Php 364000.00
Table 10: Monthly Projected Sales Forecast

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3.4 Marketing Organization

There are several layers of management within Burrito Koreano. As a startup business in

the snack industry, we focus more on the day to day operation of the business. The

supervisor, which is Ms. Hannah Gayle Diez, shall be taking care of the first and main

branch of Burrito Koreano which is located in Lahug, IT Park. She will be managing staffs

and ensures that all organizational objectives shall be achieved in par with meeting the

financial objectives of the business.

The enterprise designated different department heads, with their corresponding staff or

assistant, shall be reporting directly and are under the care of their department head

respectively. There are four departments organized by the enterprise and these are the

Food preparation and handling department which will be the ones providing the services

to the customers.

Next would be the Purchasing department, they will be in charge in purchasing the raw

materials and ensuring to get fresh and of high quality products to be use. Third would

be the Marketing department which has the responsibility of promoting the business

especially since it’s still new and unpopular to many.

Last would be the Finance department which controls the inflow and outflow of cash in

the business and keeping track if the enterprise is still in line with the organization’s

strategies.

The different heads of the department will be collaborating with each other and directly

report to the supervisor in making sure that the business focus and drive will be attain

41 | P a g e
and standards and processes within the enterprise are executed properly and

consistently.

Given by this structure, Burrito Koreano’s entire marketing organization will be involved

in the effort of pursuing business stability. The marketing manager will be responsible for

the marketing plan implementation, working closely with the finance manager to guide

the sales that was accumulated which will represent how effective the strategy that was

implemented. The actual marketing effort (advertising, promotion, campaigns) will be

conducted by the assistant of the marketing head.

Since Burrito Koreano aims to provide quality and satisfaction to their customers in order

to gain loyalty and repetitive visits, the customer-oriented organization in which the needs

and desires of each customer group is taken into account because Burrito Koreano

believes that giving service and offering product of high quality and satisfaction level to

customers are the topmost priority.

Activities, Responsibility, and Timetables for Completion

All implementation activities are to begin at the start of the year 2018. Unless

specified, all activities are the responsibility of Burrito Koreano’s Supervisor, Ms. Hannah

Gayle Diez.

By January 2, create four managerial positions, food handling, purchasing, marketing

and finance. The supervisor will spearhead the functions and activities of the food stall.

The company will compose of nine employees from a variety of positions within the

company.

42 | P a g e
 By January 10, establish the Burrito Koreano food stall in Sugbo Mercado.

By April 10, the finance and assistant finance manager will report the actual sales

forecast of the company for the first quarter of the year.

By June 30, improve the strategic plan for target markets in order to increase

potential customers.

By July 10, the finance and assistant finance manager will report the actual sales

forecast of the company for the second quarter of the year.

By July 30, create and finalize a customer satisfaction survey for current customers

and clients to obtain information and use it to further improve Burrito Koreano’s

production and organizational methods.

By October 10, the finance and assistant finance manager will report the actual sales

forecast of the company for the third quarter of the year.

By December 30, the finance and assistant finance manager will report the actual

sales forecast of the company for the last quarter of the year. After that, the managers

aforementioned will create a report on the changes and the comparison between the

43 | P a g e
planned sales and the actual sales, give their interpretation, and provide measures to

improve the overall performance of Burrito Koreano.

EVALUATION AND CONTROL

A. Performance Standards and Financial Controls

The financial reports together with the planned goals will be included in the project

report. These are the list of the following performance standards and financial controls

are suggested:

 The overall total of the budget in billings, new-product research and development,

and the customer survey will be equal to 65% of the annual promotional budget

for the coming year.

 The breakdown of the budget will be the following; 15 allocated to the billing cycle,

20 percent allocation to customer survey and marketing development, and the

remaining 30 percent allocation to a new-business development and

implementation.

 Assigned project team is responsible for reporting all financial expenditures,

including salaries and direct expenses. A standardized reporting form will be

provided by the marketing director.

 The marketing director is responsible for adherence to all project budget and will

report its current conditions to the company’s president on a weekly basis. The

marketing director is also responsible for any redirection of budget required for

each developmental project of the business analysis team.

44 | P a g e
 New product offering will be further evaluated on a quarterly basis to determine

its profitability. All product development expenditure will be distributed over a two-

year period, by calendar quarters, and this will be compared with the gross income

generated during the same period in the enterprise.

 Assigned team in financial distribution must record its outflows of the following

expenditures in product research and development in order to have a well-crafted

financial report.

B. Monitoring Procedures

Burrito Koreano plans to compare its actual performance with plan objectives to

analyze the effectiveness of its marketing plan. To do so, there are monitoring

procedures to be considered in order bring the plan to fruiton.

These include, but not limited to, the following:

 Revisions and updates in the plan to suit to the current situations that might affect

the company in the future.

 A monthly comparison of the actual sales to the planned sales in order for the

manager to provide a report to the managerial head and to the company for it

to have its records.

 The people involved must be informed of the changes made in the marketing plan.

45 | P a g e
 Chapter 4

OPERATIONS MANAGEMENT PLAN

4.1 Overview of Proposed Supply Chain Management

Samgyeopsal Wrap requires high-quality and fresh supply of ingredients in

order to offer a quality-approved and satisfying product to its customers. Being able

to find suppliers with the best quality of ingredients and still has an acceptable price

serves as a gain of competitive advantage in the market place. The business also

considered some factors and risks that may occur to the supply chain such as

unexpected calamities, delays, damages, accidents etc. which can affect the total

production of the product. Burrito Koreano plans to have at least two suppliers for

the ingredients in case any unexpected events may happen so as not to compromise

the production of the business.

4.2 Production Forecast/Schedule/Budget

4.2.1 Sales Projection

Projected
Projected Sales
Year Product Price Sales
(in Php)
(volume)
2018 Php 55.00 201000 Php 1105500.00
SAMGYEOPSAL
2019 Php 55.00 262000 Php 1441000.00
WRAPS
2020 Php 55.00 627500 Php 3495250.00
Table 11: Yearly Presentation of Sales Forecast-Projected

A kilo or a thousand g of Marinated Korean Pork Belly can yield 10 units (1000g/100g

Marinated Pork Belly = 10 units) The 100g Marinated Pork Belly will be added with 0.125

g of Sesame Seeds, 3.20g of Lettuce, 1.25g of Bell Pepper, Carrots, Onions and

46 | P a g e
Cucumber, 28.34g of Kimchi and 14.17 g of Cheese. Each 150.84g serving will be placed

in a piece of Mexican Burrito Wrap. The price of Php 55.00 per unit is computed as

follows:

Direct Materials

For Pork
Standard Recipe
Ingredients Per unit price
(Output: 10 units)
Korean Pork Belly 1kg 25
Ginger 4g 0.50
Garlic 6.25g 0.05
Soy Sauce 0.625ml 0.02
Honey 74ml 2.50
Pepper 1.25g 0.02
Salt 25g 0.01
Total Cost: 28.10
For Wrap
Standard
Recipe
Ingredients Per unit price
(Output: 10
units)
Sesame Seeds 1.25g 0.35
Lettuce 320g 1.90
Carrots 125g 0.85
Bell Pepper 125g 1.50
Onion 125g 0.85
Kimchi 283.40g 2.35
Cheese 141.70g 2.50
Cucumber 125g 1.50
Wrap 10 wraps 5
Total Cost: 16.80
Total Direct Material Cost: 44.90

Table 12: Direct Materials Cost

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 Direct Labor

Php 366/day
Minimum Wage for the
(366/8 hours) = Php45.75/hour
Production Worker
(45.75/60 mins.) = Php0.76/min.
(0.83/60 secs.) = Php0.01/sec.

Table 13: Direct Labor Cost

Overhead

Overhead = (Direct Materials + Direct Labor) * 30% for overhead

= (44.90 + 5) *30% = 49.90* 30%

Total Overhead Cost = Php 14.97

Cost Plus Method

Cost Plus Method = (Direct Materials + Direct Labor + Overhead) * Mark-up

price

= (44.90+5+14.97) *25%

= 64.87 * 25%

= 16.22

Projected Selling Price

Projected Selling Price = Php 55.00

4.2.2 Production Forecast

The estimated Samgyeopsal wrap production in a week would be 500 units

and in a month would be 2000 units. Therefore, the projected sales volume on the

48 | P a g e
 first year would most likely total to 24000 units and is expected to increase 5%-

8% of the production every year until the next few years.

4.2.3 Production Capacity

For every kilogram of Korean Pork Belly, it would yield 10 units of burritos.

To meet the projected sales volume of 500 units per week, it would require a 50

kilogram-production of burritos per week. Therefore, the enterprise must produce

at least 70 units of burritos per day with an estimated timeframe of 3.5-5 hours.

4.3 Supply Network

4.3.1 Bill of Materials

The operations management is considered as a strong workforce.

Successful businessmen can create high quality products with materials of low

cost. To be in par with the rest of the competitive selling environment, Burrito

Koreano must seek sources of required Raw Material that are reliable and cost-

efficient. The standardized recipe below can yield 20 units of burritos.

Units in
Unit of Standard
Ingredients Price Calculation
Measure Recipe
(10 units)
Korean Pork 1000g 285 1000g 285/10 units
Belly
Ginger 1000g 120 4g 5/10 units
Garlic 1000g 90 6.25g 0.50/10 units
Soy Sauce 1000ml 37 0.625ml 0.20/10 units

49 | P a g e
 Honey 375ml 116.40 74ml 25/ 10 units
Pepper 70g 172.50 1.25g 0.20/ 10 units
Salt 1000g 10 25g 0.10/ 10 units
Sesame Seeds 25g 7.25 1.25g 3.50/ 10 units
Wrap 12 pieces 67 10 pieces 50/ 10 units
Lettuce 1000g 60 320g 19/ 10 units
Carrots 1000g 70 125g 8.70/ 10 units
Bell Pepper 200g 56.20 125g 15/ 10 units
Onions 1000g 70 125g 8.70/ 10 units
Kimchi 210g 83 283.40g 23.50/ 10 units
Cheese 180g 46.60 141.70g 25.50/ 10 units
Cucumber 500g 24 125g 15/ 10 units
Table 14: Bill of Materials

4.3.2 Raw Materials and Supply Requirements

Raw Materials Requirements

Korean Pork Belly Darker reddish pink color, Good quality

Kimchi Intact within its jar, stored at refrigerators

Cheese Intact within its box, soft

Honey Intact within its jar, viscous

Salt Refined salt

Sugar Refined sugar

Vegetable oil Clear, no presence of saturated fat

Lettuce Fresh, crisp, greenish color

Bell pepper Fresh, crisp, intact, no holes or molds

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Onion Fresh, intact, no molds

Garlic Fresh, whitish, intact

Carrot Fresh, crisp, orange color, no presence of molds or

signs of molding

Sesame Seeds Intact in its packaging, brownish color

Ginger Hard, fresh, intact

Soy Sauce Intact from its bottle, dealed

Sesame Oil Intact from its bottle, sealed, clear

Tomato Paste Intact from its packaging, dark red color

Water Clear, not contaminated

Hot Sauce Intact from its bottle

Lemon Yellow color, not molded, fresh

Table 15: Raw Materials and Supplies Requirements

4.3.3 Transportation Requirement

The transportation of the ingredients used in producing the product must

be fresh and of good quality. Most of the ingredients being used in the

Samgyeopsal wrap are perishable goods therefore, here are some ways on how to

preserve its freshness and quality:

 Key factors: time, isolation, and holding temperature

 Types of transportation vehicles: Isothermal, Refrigerated,

Freezer

51 | P a g e
 On the other hand, meat is the main ingredient used in the product and to ensure

the safety of the meat from any microbial, chemical, and radiological contamination early

prevention must be made such as the following:

 Implement measures that will ensure the sanitation and safety of

products during deliveries

 Identify the points of vulnerability where there is possible

contamination that may occur

 Identify potential hazards

 Vehicles should be designed and built to make locking and sealing

easy, protect the cargo from extreme heat or cold.

4.4 Internal Supply Chain

Figure 14: Internal Supply Chain

52 | P a g e
4.4.1 Process Flowchart

Estimated production time and transportation time: 1hr and 45 minutes

Figure 15: Process Flowchart

Prepare the
ingredients
Samgyeopsal
Wrap

Prepare pork belly

Set aside Add the sauce

In a bowl, add the ff.:

Add the cucumber
Add the grilled pork
Ginger belly in the wrap
Add the cheese

Garlic
Add the kimchi

Soy Sauce
Add the onion

Honey
Add the bell pepper

Pepper
Add the carrots
Salt
Add the lettuce

Mix all together

Lay out the wrap

No

Are they Set aside

mixed
properly?
Top off with sesame
seeds
Yes
Yes
Marinate the pork belly
in the mixture.
Is the
Coat the grilling pan pork belly
with Sesame oil cooked?
No

Grill the pork belly

53 | P a g e
 Prepare the
ingredients

Is the
mixture Set aside to cool
boiling? Yes

Combine the ff. in a No

sauce pan:

Bring to a boil Falafel

Tomato Paste
Yes Sauce
Garlic

Lemon Are they

mixed
Parsley properly?

No
Water

Hot Sauce Mix all together

Prepare the
ingredients

Is the
mixture Set aside to cool
boiling? Yes
Combine the ff. in a
sauce pan: No

Bring to a boil Ssamyang

Soy Sauce
Sauce
Yes
Honey

Vinegar
Are they
Pepper mixed
properly?
Onion
No
Hot Sauce

Sesame Oil Mix all together

54 | P a g e
4.4.2 Layout Design

This is a sample layout design of the working place of Burrito Koreano. The

workplace must contain exhaust fan, gas stove, sink, working table, refrigerator, electric

grill equipment or grilling pan, first aid area, and etc.

Figure 16: Draft layout of the workplace of Burrito Koreano

55 | P a g e
4.4.3 Machineries and Equipment Requirement

In making the Samgyeopsal wrap the following tools, equipment, and machineries

are needed:

A stove is an enclosed space in which fuel is burned to provide heating.

Stoves are generally used for cooking and heating purposes. The type of stove

that will be utilize is a gas stove or often times called as gas range which is a

kitchen appliance that is used for the purpose of cooking food. It uses natural gas,

propane, butane, liquefied petroleum gas or other flammable gas.

A refrigerator is used to artificially cool and store food and drink. It consists

of a thermally insulated compartment and heat pump that transfers heat from the

inside of the fridge to its external environment so that the inside of the fridge is

cooled to a temperature below room temperature. It also decreases the production

rate of bacterial contamination which can eventually lead to spoilage.

An electric grill uses an electric element to supply a constant heat source

and because there is no flame involved, other fuel such as gas, and charcoal are

not necessary.

Other equipment required are the following:

1. Sauce pan (medium size)

2. Cooking and cutting tools/utensils

3. Mixing Bowls

4. Tongs

5. Colander

56 | P a g e
6. Cutting board

7. Kitchen knife or scissors

8. Vegetable peeler

9. Stirring spoon

10. Utensils/tools for measurement

11. Measuring cups

12. Measuring spoon

13. Kitchen weighing scale

14. Storage container for the sliced vegetables

15. Storage container for the sauce and marinade mixture

16. Storage container for the uncooked pork belly

4.4.4 Manpower and Skills Requirement

To guarantee that Burrito Koreano is still in line with its goals and objectives,

manpower must be complied with the right number of workers and staffs to make

sure that the processes and operations are still flowing accordingly. The sufficient

number of workforce will give enough confidence to the enterprise to meet the

demand of the market through its fast flow of production.

The skills required in making the Samgyeopsal wrap are only basic and easy

such as Marinating, Grilling, Mixing, Slicing etc. The processes involve in the

production of a Samgyeopsal wrap are purchasing of raw materials from the local

market, preparing of the ingredients used such as the perishable goods,

cooking/grilling of the pork belly, packaging or assembling of the product and

57 | P a g e
serving it to the customer. The manpower needed is the Purchaser, Food

Preparation Personnel or Food Handler, Store Supervisor, the Marketing Team,

and Finance.

The purchaser is involved in procuring the necessary raw materials needed

for the production of the product. They need to possess skills relating to stock-

taking and managing of the inventories to achieve quality control of raw materials.

The food preparation personnel are in charge of preparing the necessary

ingredients to be used in the actual production of the product. They are also the

ones in charge of creating/assembling the product with the raw materials available.

They must have the skills in: expert in food handling/preparation, good in

estimating proper serving of the product, knows how do proper waste

management and sanitary, knows the correct storage of both raw and cooked

materials, has a background about the things that may contaminate the pork belly

and other raw materials, knows the proper equipment and tools needed.

Store supervisor’s main task are the following: Manage retail staff,

(including cashiers); Meet financial objectives by preparing an annual budget;

scheduling expenditures; Formulate pricing policies; Determine daily coupons and

Ensure pricing is correct.

The marketing team are in charge of the promotional activities of the

enterprise. They are the ones brainstorming about the strategies being used in

advertising and promoting the newly opened business to a varying and distinct

market. They will think of ways on how to attract potential customers and achieve

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 their target sales by the end of the quarter. They must be good in sales talk,

creative, initiates teamwork and cooperation, commercially aware, and good in

influencing and negotiating to customers.

The Finance department takes charge in handling the earned money for the

day. They are responsible for accounting and bookkeeping of accounts within the

company. They also oversee the financial status of the business and try to

consolidate it with the sales and profit earned. They should be skilled in performing

basic accounting and bookkeeping as well as using the excel in presenting data.

4.4.5 Inventory Management

Good inventory management is essential but crucial to any enterprise as it will

determine the production rate and will ensure a secure supply for production. Bad

inventory management can compromise the supply for production which will lead to the

loss of consumers.

4.4.5.1 Raw Material

Raw materials are materials purchased that are yet to processed or turned to something

new. Such materials are pepper, sesame seeds, lemon, water, onion, garlic, ginger,

cucumber, carrots, bell pepper, and parsley.

4.4.5.2 Work Process

The Ssamyang and Falafel sauce, as well as the grilled pork belly still needs to undergo

some processes before it is served for consumption

4.4.5.3 Pipeline Inventory

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 Materials that can be stockpiled are the garlic, onion, sesame oil, kimchi, sesame

seeds, pepper, and the Ssamyang and Falafel sauces, considering these products do

not expire easily and can be stored for a long period of time for future use.

4.4.5.4 Finished Goods

The finished goods are the final results/outputs of the making that will be served in our

food stalls which will be located in food markets like Sugbo Mercado and Fiesta Minore.

These products must be inventoried for business purposes like accumulating information

on the demand of the consumers and to know the next batch of production

4.4.6 Waste Management

The containers of the used materials and the skin of the ingredients used in producing

the final product of “Burrito Koreano” are the only waste materials produced. These

will be controlled by providing a trash bin for the disposing of trashes. Observation of

proper segregation of waste materials is crucial.

4.5 Distribution System

The distribution system centers the sequential flow of procedures, systems, and

activities which are designed and linked to facilitate and monitor the movement of

products from the source to the consumer. It is a must for the business to make the

products perceptible and easily available to the consumers. It is also a need for the

enterprise to provide back-up supply in the production so that it can be quickly and

readily available to the customers.

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4.5.1 Transportation/ Delivery Requirements

The transportation vehicle must be clean. A delivery permit must be secured for the

enterprise and a professional license is a requirement for the driver of the vehicle. To

avoid complications and for a successful operation, an enterprise must have a delivery

order and quantity check to assure that there is no lacking product

4.6 Project Management

Start Day Duration

DELIVERY AND DISPLAY 3 1

STOCKING 2.5 0.5

PACKING, WRAPPING, AND SEALING 2 0.3

REFRIGERATION 1.5 0.5

COOKING OF THE PORK BELLY 3 1

PREPARATION OF THE OTHER INGREDIENTS 1 0.5

BUYING OF RAW MATERIALS 1

Figure 17: GANTT Chart

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 Chapter 5

ORGANIZATION AND MANAGEMENT PLAN

5.1 Type of Ownership

The type of ownership Burrito Koreano has is partnership as it is one of the most

preferred and one of the best initial types of ownership for new businesses.

5.2. Organizational Structure

Burrito Koreano’s organizational structure represents a hierarchal arrangement of

line of authority, communication, and rights and duties in the organization. It will help

everyone in the business to know where to place themselves, what they’re supposed to

do, and who to work with. The store supervisor oversees all the operations in the

business. To help the supervisor, the heads of the departments of Food Handling and

Processing, Purchasing, Marketing, and Finance, together with their respective assistants,

spearhead the operations per department.

Figure 18: Organizational Chart

BURRITO KOREANO

PARTNERSHIP

SUPERVISOR
Ms. Hannah Gayle Diez

FOOD HANDLING PURCHASING MARKETING FINANCE

Mr. Paul Miole Ms. Sunshine Ligan Mr. Mar Bailado Ms. Gracielle Burgos

ASSISTANT ASSISTANT ASSISTANT ASSISTANT

Ms. Harryl Sanchez Ms, Pheb Cabrera Ms. Shanine Cordovez Ms. Rose Carabuena

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5.3. Functions and Responsibilities

1. Store Supervisor

JOB TITLE : Supervisor

JOB STATEMENT

Manage retail staff that includes the cashiers. Meets the financial objectives

by preparing an annual budget, scheduling expenditures, and formulates the

pricing policies. Determines the daily coupons and also ensures that the pricing

is correct. Interprets and ensures the employees’ compliance towards the policies.

This includes the target for the day and assurance that customer care is top

priority.

JOB SPECIFICATION

 Knowledge and ability to train people

 Knowledge in store operations

 Must have good communication skills

 Leadership and knowledge in supervising a business

2. Food Handler

JOB TITLE: Food Handler

JOB STATEMENT

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 Food Handlers are responsible for cooking, preparing, serving, packing, displaying

and storing food. They must follow any safety instructions issued by an employer,and

conduct their duties in such as way so that they do not affect the health and safety

of themselves, work colleagues, customers or their employers.

JOB SPECIFICATION

 Has a knowledge in health and safety measures towards handling food

 Experienced in handling food

 Good Sanitation

 Has the ability to review and understand procedures

 Knowledge of general math skills

3. Food Handler Assistant

JOB TITLE: Food Handler Assistant

JOB STATEMENT

Food Handler Assistant helps and aids in packing, serving, cooking food and

follows a safety instructions in doing food related procedures. Cleans and sanitizes

work areas, equipment, utensils, dishes, or silverware. Keep records of the quantities

of food used.

JOB SPECIFICATION

 Able to keep up in a fast-paced work environment

 Knowledge of food service regulations an asset

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  Excellent written and verbal skills

 Willing to work a flexible schedule, including nights and weekends

4. Purchasing Manager

JOB TITLE: Purchasing Manager

JOB STATEMENT

A purchasing manager purchases the raw materials needed and takes note of the

goods. Maintains the purchasing policy and ensures that all purchases comply. Takes

note of the budgeting, costing and cost saving after reviewing the management

information available including Health and Safety, Quality and other legal

requirements.

JOB SPECIFICATION

 Analytical Skills

 Communication skills

 Mathematical Skills

 Excellent negotiating and Decision- Making skills

 Proficient with word processors

5. Purchasing Assistant

JOB TITLE: Purchasing Assistant

JOB STATEMENT

A purchasing assistant is responsible for learning company purchasing policies

and procedures, and in maintaining supply inventory levels required for effective

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company operation. They will also be conducting regular price comparisons to ensure

that the company is always getting the best price for each product that is purchased.

JOB SPECIFICATION

 Excellent communication and negotiation skills

 Effective supply management

 Able to create and administer a task priority list based on company needs

 Organized in arranging receipts and all files in a timely manner

6. Marketing Manager

JOB TITLE: Marketing Manager

JOB STATEMENT

Marketing managers cooperate with other team members to create an

advertising campaign that will have a simple and complex outcome. Works with

their team members to determine the best and most creative ways to advertise

the company’s products or services. Tests out the public interest for a new

product or service. They will also identify the most effective way for their products

and services to be advertised.

JOB SPECIFICATION

 Has the ability to lead in a changing environment

 Experience working in a flexible, employee empowering work

environment in a small to medium-sized company without marketing staff

on the same level.

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  Experienced in advising product teams about potential markets, desirable

product features, go-to-market best practices, and measuring the success

of outreach and product sales.

 Strong effective all around communicator.

 Proficient in using Microsoft Office Software

7. Marketing Assistant

JOB TITLE : Marketing Assistant

JOB STATEMENT

Support the work of marketing managers and executives on projects

directed at maximizing company profits and developing sales strategies

or marketing campaigns. Responsible in compiling and distributing financial

and statistical information such as budget spreadsheets. Provides marketing

tracking and research information by collecting, analyzing, and summarizing

data and trends.

JOB SPECIFICATION

 Communication skills

 Numerical skills

 IT skills

 Analytical Skills

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8. Finance Manager

JOB TITLE : Finance Manager

JOB STATEMENT

They manage the cash flow in and out of their organization and ensure

that the business meets legal requirements. Collaborate with management on

development and execution of funding strategies. Develops or recommends

solutions for the problems the company is facing. Advices on investment

activities and provide strategies that the company should take and maintains

the financial health of the company.

JOB SPECIFICATION

 Knowledge of budgeting, finance, and accounting theory

 Knowledge on how to write and present budgets

 Understanding of financial statistics and accounting principles

 Proficient user of finance software

 Strong interpersonal, communication and presentation skills

9. Finance Assistant

JOB TITLE: Finance Assistant

JOB STATEMEMENT

Assists in making of the financial spreadsheets, reports and

proposals in order for the usage of the junior and senior financial managers.

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 Checks, corrects and maintains a variety of financial and other business

records and documents. May also prepare in various payrolls.

JOB SPECIFICATIONS

 Proficient in using database, spreadsheet and other software to

collect and manage data.

 Strong communication skills

 Attained full proficiency in a specific area of discipline.

 Works under moderate supervision

 Ability to work well with others in a high demand environment

 Must have excellent written and oral communication skills.

5.4. Compensation

5.5. Organizational Policies

Burrito Koreano decided that they should implement some rules that can help discipline

employees for the good of the business. All members are well-informed and oriented

about the following policies:

I. Human Resource and Administrative Policies:

A. Confidentiality - the purpose of this policy is that information of the company within

its operations and anything else is important.

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  All members of Burrito Koreano must never reveal sensitive and personal

information about the business.

Managers will undertake measures to safeguard information vital to the business.

 Any documents relevant to Burrito Koreano must be kept in safe, dry and

secure locations.

 In case of emergency situations, there should be back-up data secured from

the managers.

B. Codes of Conduct - this policy allows members to know what is morally acceptable

and what repercussions they will receive should they not act for the good of the business.

 All employees must not exhibit improper behavior towards customers and other

members in the business.

 Rules must be adhered by employees at all times.

 Should the employees express disobedience, punishments must be given

depending on how severe it is.

C. Attendance - this policy shows how attendance is necessary for both the employees

in Burrito Koreano.

 Absence and tardiness will be recorded.

 Employees must submit a medical certificate if they were absent for a number of

consecutive days within reason.

D. Compensation - this policy indicates that employees’ compensation should be

given at the right period of time and the right amount.

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  Compensation is determined by the amount of work hours done.

 All allowances will be released in every 28th day of the month depending on the

employee's record of attendance.

 Compensation will be deduced by the number of absences the employee has.

E. Meetings

 Meetings will commence if there are more than five members present.

 Should any employees be absent due to personal reasons, the supervisor is

responsible for providing a summary on the discussion that took place in the

meeting.

F. For Leave

 All members are requested to file a Notice for Leave in a span of two weeks before

the date of leave.

 Employees can only have three vacation leaves and three sick leaves with pay but

it can only be applied after a year of service in Burrito Koreano.

II. Marketing Policies

Sales and Marketing

 All transaction/s must be recorded

 Every member is to market the products to the customers with the help of

marketing team.

 All forms of promotion of the products will be led by the marketing team.

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  The marketing team is responsible in any marketing activities that should be

reported to the company for approval.

 By the end of the month, the marketing team must present the sales report to the

company.

Pricing

 There must be an approval of all members of the company in setting the

reasonable price of the products.

 Discounts will be given if there are bulk orders.

 All departments should minimize its cost to set a low price for the products.

 The regular price of the product is Php 55.00 per wrap.

Distribution

 In distribution of the products, there is a direct selling of products to the customers

since it is only a food stall.

 Assigned members are held responsible for any problems encountered during

production.

Marketing Promotions

 All expenses in any marketing activities must be recorded.

 It must go through the approval of respective departments in any marketing

activities before finalizing a budget with the finance team.

 All forms of sales promotion should be presented to the management for approval.

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  All social media accounts in advertising must be updated to attract and gain more

customers.

III. Operations Policies:

Quality Control

 Sorting out and checking ingredients quality are done before and after producing

to ensure the customer’s satisfaction.

 The ingredients and other raw material should be bought from reliable suppliers.

 Burrito Koreano uses consistent raw material according to the standardized

recipe.

 Business Permits including legal requirements are expected to be approved and

signed and must be seen inside the stall.

 The manager and assistant manager are responsible for the quality of the

product to ensure Burrito Koreano.

Production

 Buying ingredients and raw materials should be done on the first day to

continuously and efficiently produce.

 Acquisition of raw materials should be kept track or recorded every purchase to

trace down financial documentation.

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Transportation of Products

 The transportation of products should be held responsible by the purchaser and

food handler.

 Transporting Burrito Koreano raw materials should be placed in a well-sealed

containers in order to ensure pristine food condition and for easy handling and

delivering of the product.

Labor

 All members should adapt, overcome, and execute during the production in case

one member is unavailable.

 All tasks are divided with specialties to increase workforce morality.

 All labor force should be present at all times especially during massive production

to avoid unbalance task/roles and must inform the manager of the roles you are

capable and not capable with.

IV. Financial Policies:

Withdrawal of Cash

 All moneys taken out from the bank should be approved by the head and finance

team.

 The finance team is responsible for any withdrawals made in the business.

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Bank Accounts

 The head and the finance team should have the authorization when to open up,

have access, withdraw, and close bank accounts.

Debt Collection

 Guidance on which customer to chase, which to excuse and which to build

relationship with.

 If collection is not made within the period given, a notice will be given to the

customer.

Budget Plans

 When deciding to propose a project for the business, a budget plan should be

presented to ensure the money is well accounted for and to assess the budget

needed for the project.

Transactions

 The managers should be informed if there are transactions made in the business.

 Receipts should be asked or given as a proof when money is being transacted in

and out.

Recording Policy

 Every transaction made should be recorded and must be kept by the finance

manager.

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  Keeping the cash and deposit cash receipts should be handled by the treasurer of

the organization.

Buying and Purchasing

 How to determine when the stock, ingredients or equipment are needed to be

purchased.

5.6 Legal Requirements

Burrito Koreano Enterprise needs to comply the following legal requirements

mandated by the government:

1. Secure Mayor’s permit to operate in a city or municipality

2. Obtain Barangay clearance

3. Secure business permit and licenses

4. Get Locational clearance or permit for your business

5. Present the official receipt for the issuance of sanitary permit

6. Apply for Certificate of Registration (COR) and TIN at the Bureau of Internal

Revenue (BIR)

7. Obtain the authority to print receipts and invoices from the BIR

8. Secure Employer Identification Number (EIN)

9. Register with the Securities and Exchange Commission (SEC) for business

partnership

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10. Department of Trade and Industry (DTI) registration for the business trade name

11. SSS, PhilHealth, and Pag-ibig Fund registration for registering the company as an

employer and for remitting employee’s contribution together with the employer’s

share

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APPENDIXCES

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 CURRICULUM VITAE

Mar Angelo S. Bailado

Mango Green Village, A.S. Fortuna St., Banilad,

Mandaue City
Phone: (+63) 905-333-1871
Email: mar.angelo.bailado@gmail.com

EDUCATIONAL BACKGROUND

 Secondary Education:
 Senior High School
Address : Colegio de la Inmaculada Concepcion-Cebu
45 Gorordo Ave., Lahug, Cebu City
Strand : Accountancy, Business and Management
Year to graduate : 2018
 Junior High School
Address : Colegio de la Inmaculada Concepcion-Cebu
45 Gorordo Ave., Lahug, Cebu City
Year Graduated : 2016

 Primary Education:
Address : Colegio de la Inmaculada Concepcion-Cebu
45 Gorordo Ave., Lahug, Cebu City
Year Graduated : 2013
Address : Santa Isabel Child Development Center
Borbajo St., Talamban, Cebu City
Year Graduated : 2007

 NCII Holder in Bread and Pastry Production

Year Graduated : 2016
Trainor: : Mrs. Jenefer R. Montes

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ORGANIZATIONAL AFFILIATIONS

 Treasurer, CIC-SHS Student Body Officers

Colegio de la Inmaculada Concepcion-Cebu
September 2017-Present
 President, CIC-SHS Batch Officers
Colegio de la Inmaculada Concepcion-Cebu
July 2016-March 2017

 Treasurer, Children of Mary

Colegio de la Inmaculada Concepcion-Cebu
June 2016-March 2017

 Spokesperson, Green Team

Colegio de la Inmaculada Concepcion-Cebu
June 2014-March 2016

 Corps S4, CIC CAT Unit-1

Colegio de la Inmaculada Concepcion-Cebu
June 2015-March 2016

AWARDS & RECOGNITIONS

 Ninth Honorable Mention- Moving Up Ceremony

Colegio de la Inmaculada Concepcion-Cebu
March 2016

 Vincentian Award, Moving Up Ceremny

Colegio de la Inmaculada Concepcion-Cebu
March 2016

 Champion, Interclass Scrabble Competition

Colegio de la Inmaculada Concepcion-Cebu
November 2016

 With High Honors, Second Semester

Colegio de la Inmaculada Concepcion-Cebu
March 2017

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WORK EXPERIENCE
 Empire Events
Assistant
September 2017-Present

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Gracielle Kyle G. Burgos

Address: 32-A Gorordo Avenue Cebu City

Phone: (0927) 190 7378

Email: gillianasisgracielle@gmail.com

Educational Background

 Secondary Education:
Address : Colegio de la Inmaculada Concepcion - Cebu
45 Gorordo Avenue, Cebu City 6000
Strand : Accountancy, Business and Management
Year to Graduate : 2018

Organizational Affiliations

 Peer Facilitator’s Circle

Colegio de la Inmaculada Concepcion- Cebu

Member (2013-2014)

Set-up Coordinator (2014-2015)

President (2015-2016)

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 Disaster Risk and Reduction Management Team (DRRMT)

Colegio de la Inmaculada Concepcion-Cebu

2014-2016

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Pheb Julienne L. Cabrera
Address: 1054 MJ Cuenco Ave. Cebu City

Phone: (+63) 956-138-2844

Email: phebjulienne@gmail.com

EDUCATIONAL BACKGROUND

 Secondary Education:
Address : Colegio de la Inmaculada Concepcion - Cebu
45 Gorordo Avenue, Cebu City 6000
Strand : Accountancy, Business and Management
Year to Graduate : 2018

Organizational Affiliations

 Member, Society of St. Vincent de Paul

Colegio de la Inmaculada Concepcion – Cebu
2014 – Present
 Bookkeeping
Colegio de la Inmaculada Concepcion – Cebu
2016 – Present

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Rose Marie C. Carabuena
Address: Block 27 Lot 4 NHA Busay, Cebu City

Phone: (+63) 918-364-5485

Email: rosemariecarabuena@yahoo.com

Educational Background

 Secondary Education:
Address : Colegio de la Inmaculada Concepcion - Cebu
45 Gorordo Avenue, Cebu City 6000
Strand : Accountancy, Business and Management
Year to Graduate : 2018

Organizational Affiliations

 Member, Association of the Children of Mary Immaculate- Vincentian

Marian Youth
Colegio de la Inmaculada Concepcion – Cebu
2012 – Present
 Bookkeeping
Colegio de la Inmaculada Concepcion – Cebu
2016 – Present

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Shanine Alexia Cordovez

Address: 66 G Pag-asa, St. Cebu City

Phone: (+63) 977-216-5861

Email: shaninealexiacordovez@yahoo.com

Educational Background

 Secondary Education:
Address : Colegio de la Inmaculada Concepcion - Cebu
45 Gorordo Avenue, Cebu City 6000
Strand : Accountancy, Business and Management
Year to Graduate : 2018

Organizational Affiliations

 Member, Society of Saint Vincent de Paul

Colegio de la Inmaculada Concepcion – Cebu
2015 – Present
 Bookkeeping
Colegio de la Inmaculada Concepcion – Cebu
2016 – Present

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Hannah Gayle P. Diez
Address: 90-2.U Alviola Street, Cebu City

Phone: (+63) 927-677-8124

Email: diezhannah@gmail.com

Educational Background

 Secondary Education:
Address : Colegio de la Inmaculada Concepcion - Cebu
45 Gorordo Avenue, Cebu City 6000
Strand : Accountancy, Business and Management
Year to Graduate : 2018

Organizational Affiliations

 Member, Association of Saint Louise de Marillac

Colegio de la Inmaculada Concepcion – Cebu
2012 – Present
 Bookkeeping
Colegio de la Inmaculada Concepcion – Cebu
2016 – Present

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Sunshine P. Ligan
Address: General Maxilom Ext. Brgy. Carreta, Cebu City

Phone: (+63) 9219506022

Email: sunshineligan20@gmail.com

Educational Background

 Secondary Education:
Address : Colegio de la Inmaculada Concepcion - Cebu
45 Gorordo Avenue, Cebu City 6000
Strand : Accountancy, Business and Management
Year to Graduate : 2018

Organizational Affiliations

 Member, Society of Saint Vincent de Paul

Colegio de la Inmaculada Concepcion- Cebu

June 2012-Present

 Bookkeeping
Colegio de la Inmaculada Concepcion – Cebu
2016 – Present

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Christian Paul L. Miole

Address: Semblante St. Consolacion, Cebu City

Phone: (+63) 956-138-2844

Email: Rotor747gaming.ph@yahoo.com

Educational Background

 Secondary Education:
Address : Colegio de la Inmaculada Concepcion - Cebu
45 Gorordo Avenue, Cebu City 6000
Strand : Accountancy, Business and Management
Year to Graduate : 2018

Organizational Affiliations

 Member, Society of St. Vincent de Paul

Colegio de la Inmaculada Concepcion – Cebu
2014 – Present
 Bookkeeping
Colegio de la Inmaculada Concepcion – Cebu
2016 – Present

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Harryl Marte A. Sanchez

Address: Lot 4 San Jose Ext F. Caburnayst, Tisa, Cebu City

Phone: (+63) 922-257-6700

Email: Harrylmarte@gmail.com

Educational Background

 Secondary Education:
Address : Colegio de la Inmaculada Concepcion - Cebu
45 Gorordo Avenue, Cebu City 6000
Strand : Accountancy, Business and Management
Year to Graduate : 2018

Organizational Affiliations

 Member, Association of St. Louise de Marillac

Colegio de la Inmaculada Concepcion – Cebu
2012 – Present
 Bookkeeping
Colegio de la Inmaculada Concepcion – Cebu
2016 – Present

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