Background

Shopee is a Singaporean e-commerce platform headquartered under Sea Group (previously

known as Garena), which is a global consumer internet company founded in 2015 by Forrest

Li. Shopee first launched in Singapore in 2015, and since expanded its reach

to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and Brazil. It serves

users in Southeast Asia and Taiwan to buy and sell products online.

In 2015, Shopee launched in Singapore as a social-first, mobile-centric marketplace where

users can browse, shop and sell on the go. Integrated with logistical and payment support,

the asset-light platform aims to make online shopping easy and secure for both sellers and

buyers.

Soon after, the app-based platform launched a website to rival other fast growing e-

commerce websites in the region like Lazada, Tokopedia and AliExpress. To differentiate

itself, Shopee offers online shopping security through its own escrow service called "Shopee

Guarantee", where it withholds payment to sellers until buyers have received their orders.

On 3 September 2019, Shopee officially opened its new six-storey regional headquarters

at Singapore Science Park. The new building has 244,000 square feet (22,700 m2) of space,

which can accommodate 3,000 employees and is six times larger than the previous

headquarters at Ascent Building. By doing so, it strengthens its push into the digital

economy.
 Services

Launched in 2015, it is a platform tailored for the region, providing customers with an easy,

secure and fast online shopping experience through strong payment and fulfillment support.

Strategies

Shopee provides in-app features that enable sellers to make numbers reflect their earnings.

1. Run Campaigns.

2. Use The Top Picks Features

3. Nominate Products For Flash Sale

4. Encourage Buyer Activities Through Vouchers

5. Promote Your Products With Discounts

Strength

Shopee Philippines is quickly catching up with its catchy ads and attractive pricing.

Shopee generally offers lower prices than its competitor, particularly on gadgets, clothes,

toys, and bags. Selling cheaper items has earned Shopee the monicker “online Divisoria”

among Pinoy online shopping enthusiasts. Shopee sellers are able to reduce their prices

since they don’t pay commission fees.

Shopee payment options have more methods, customers can pay for their online purchases

through online banking, over-the-counter bank deposit, Coins.ph, remittance centers, and

payment centers.

Weaknesses

Shopee doesn’t consistently update customers on their package delivery.

Shopee has Limited product selection.

Difficult to return/refund the items.

Submitted by: BSBM4

Cabulong, Charita
Limbo, Airene
Lisay, Genesis
Peranil, Eric
Reyes, Harlyn Grace