Development direction of shopee

- Firstly, e-commerce platforms will focus on integrating more interactive

elements such as games and livestreams to increase connection with
consumers. In the period of social distancing, consumers make the most of
online platforms to both meet essential needs and serve entertainment
purposes. Accordingly, e-commerce has evolved from a purely transactional
platform to a social experience
- The second factor, he said, is that the growth of e-commerce has
spurred the development of digital payment methods. The total number
of orders on Shopee paid via AirPay e-wallet across the region has
quadrupled.
- https://vnexpress.net/chien-luoc-dan-dau-xu-huong-thuong-mai-dien-tu-cua-
shopee-4256152.html

- The third trend is related to logistics. The significant increase in

demand for daily essential products and household appliances is a
proof. In Vietnam, Shopee recorded a 2x increase in Food, Health and
Home related items shipped from Shopee warehouses, showing that logistics
has become more important as consumers gradually change. switch to e-
commerce platforms and expect more efficient delivery.
- https://afamily.vn/shopee-du-doan-3-xu-huong-ve-thi-truong-thuong-mai-
dien-tu-viet-nam-trong-nam-2021-20210224162907017.chn

Shopee's development plans

According to Google's Southeast Asia Digital Economy Report 2020, Temasek and
Bain & Company show that Vietnam's e-commerce market ranks third in Southeast
Asia in 2020 with a size of 7 billion USD, behind Indonesia. 32 billion USD) and
Thailand (9 billion USD). However, it is predicted that by 2025, Vietnam's e-
commerce can achieve the highest growth rate in the region (34%), reaching 23
billion USD.
Therefore, 2021 will continue to be a booming year for e-commerce in the country,
with great potential for businesses to expand online shopping, as well as bring the
best preferential value to users. Right from the beginning of the year, through the
event "4.4 Super Shopping Club", Shopee will bring a jubilant shopping
atmosphere in the first half of the year with many plans and technologies to
optimize the user experience, and at the same time Maximum support for brands
and sellers.
This is a plan of enterprises to adapt to new trends that will lead the e-commerce
market in the coming time.
The year 2020 has a special transformational meaning for the e-commerce
industry. Shopee realizes that there are 3 main trends that will accompany the
acceleration of e-commerce in the near future.
Firstly, Shopee will focus on integrating more interactive elements such as
games and livestreams to increase connection with consumers. During the
period of social distancing, consumers make the most of online platforms to both
meet their essential needs and serve entertainment purposes. Since then, Shopee
has planned to evolve from a purely transactional platform to a social experience.
Shopee is working closely with more than 20,000 leading international and
domestic brands to constantly push boundaries and create innovative, exciting and
unique shopping experiences. One particular example is Shopee's partnership with
POND'S to deliver a personalized online skincare analytics experience to shoppers.
POND'S Skin Advisor Live (SAL)'s advanced AI Chatbot integration helps users
gain a deeper understanding of their skin and provides a simple beauty solution to
consumers often overwhelmed with cosmetic choices. beautiful online.
Second, Shopee also plans to promote the development of digital payment
methods. The total number of orders on Shopee paid through the AirPay e-wallet
across the region has grown 4 times. In particular, the strongest growth group in
most markets are users over 50 years old, demonstrating the accessibility of Airpay
wallets for an age often seen as difficult to adapt to digital payments.

In addition, the number of retail stores accepting payment via AirPay wallets in
Vietnam has also doubled in the past year, as users have increased payments at
retail chains such as 7-Eleven. , MyKingdom and Guardian,... Obviously, digital
payments are no longer limited to online transactions, but will be even more
popular even at traditional points of sale.
The third plan involves logistics. Brands and sellers need to effectively use
technology to ensure goods are delivered quickly and economically, as the demand
for online shopping for essential goods increases. The most effective method is to
exploit the vast and integrated network of Shopee's platforms.
Shopee will continue to develop a plan to help businesses scale and grow
efficiently, by tracking the entire process from moderation to delivery, including
continuously strengthening the logistics network. and warehouse capacity. In 2020,
Shopee Express, Shopee's express delivery service, expanded its reach to reach
more users, including in rural areas. Many businesses have effectively exploited
this logistics infrastructure with the number of items shipped from the warehouse
increasing by 3 times by 2020.

4.4 Super Shopping Festival can be considered an "off-season" event for the e-
commerce industry, but for Shopee, this is a pioneering step for ourselves and the
market, as it brings the whole excitement of the buying festival. Year-end shopping
at the beginning of the year. Following the success of 9.9 Super Shopping Days
that Shopee pioneered in 2016, Shopee wishes to bring users more joy and value
throughout the year.
Although this is a major breakthrough "off-season" development plan of Shopee,
it does not lose the essence and core values of the leading shopping application in
Vietnam.

References:
https://nhipcaudautu.vn/doanh-nghiep/su-kien-44-sieu-hoi-mua-sam-shopee-mang-toan-bo-su-
soi-dong-cua-le-hoi-cuoi-nam-vao-ngay-dip-dau-nam-3339985/

Fourth Shopee's plan to use digital media

Shopee sets Tactical goals

- Rational goal: Shopee is an easy, safe and fast buying and selling system via
mobile phone
- Emotional target: Shopeee products are young, dynamic, colorful, and energetic.
- Quantitative goal: reaching 200,000 downloads, 50% is Seller, 50% is Buyer, of
which 10,000 is Power Seller, 50,000 likes fanpage in August.
- Hot Seller Facebook participates in the "Top 10 Shopee Seller" contest, this
contest will use Hot Seller to create a buying and selling trend on Shopee, enticing
their customers and other sellers to join Shopee.
- PR of all documentary images, Big Contest results recorded in the previous
period on the media Launching PR channel Using Hot Sellers to increase
interaction, promote install app, fanpage, increase the number of people
experiencing Try Shopee with Big Contest

PLANNING STAGES
State 1:
- KOLs participating in the GameShow "Challenge with Shopee" use the exchange
trading feature on Shopee, starting from selling a small valuable object for a profit,
then buying and selling it again and again to obtain a valuable object. the ultimate
value they want.
- Create Boom Wave Key Message: "Starting a Business With Shopee"

Phase 2:
- Launching Big Contest “Top 10 Shopee Sellers”
- Launching Top 10 Results Shopee

Stage 3
- PR Using documentary images recorded in the previous period as PR documents
- Focusing on promoting the demand for brand identity and increasing Shopee
service users.
- The combination of 3 tools will increase brand awareness and increase the
number of effective users for Shopee products including:
+ ADX, GDN, YouTube Ads focus on increasing brand recognition for products,
stimulating curiosity for end users.
+ Google Adword will satisfy users with product-related information when they
search.
+ Facebook Sponsor points to the Landing Page to increase service users and the
Viral of products, build a loyal customer community.

References:
https://www.slideshare.net/HiHongTrung/chin-lc-truyn-thng-k-
thut-s-shopee