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PHILIPPINE
STUDIES
53, no. 1 (2005):91-118
masses and being seen and heard. Frequently featuredin the mass
media,these visitationsare oftenreferredto as "sorties,"but a military
connotationis not implied.Rather,the physicalmovementaround the
countryof, say,a presidentialcandidatesignifiesa formof reconnais-
sance of the territory
one hopes to rule.
During the campaignperiod,the ubiquitousdisplayof placards and
streamers,the wall-paperingof fences with a candidate'sposters,and
the mass distributionof leaflets in every habitable place indicate a
period of filththat goes beyond the everydaydirt of the city and
metropolis.In additionto the visual,the auditorysenses are bombarded
with campaignslogans,jingles,and politicaladvertising. The campaign
period- some fourmonths in 2004- is one of excess.The
intentionally
chaos is toleratedand accepted,and transgressions become normative.
Indeed, one can argue thatwithoutthese excesses Filipinoswould not
recognizethe period as pertainingproperlyto an election campaign.
in distinctively
coincidentally, PhilippineEnglish, candidatesare called
"bets."Also indicativeis the provisionin the Election Code that,in case
of a tie,the winningcandidateis determinedby the castingof lots.
In recentyears,contendersforthe presidencyhave become knownas
probablyindicatingthe timewhen,just afterthe down-
"présidentiables,"
fallof Marcos,it was not clearwho could possiblybe a replacementfor
such a strongman.Since no one seemed to match the talent,prowess,
and everythingelse about Marcos, the search for who could possibly
become presidentled to the inventionof the word "présidentiable."
Thus electionshave generatedtwo uniquelyPhilippineEnglish words.
Présidentiablesare bets on whichone can place a wager.
cock owner collects all bets and takes home all the dead roosters.But
somehow the playingfieldwas narrowedto two candidates - at least in
the minds of manyvoters and in the discourse of newspaper colum-
nists and radio commentators.The winnerin 1992 was Fidel Ramos.
Since then,two more presidentialelectionshave been held,one in 1998,
won by Estrada, and another in 2004, won by Arroyo. In all these
conteststhe multiplicity of presidentialaspirantsattestedto the political
fragmentation Philippineelites.
of
It should be noted that electionsunder the multiparty systemhave
been held in a context that diverged significantlyfrom that of the
premartiallaw years.As a rule, as alreadymentioned,the incumbent
presidentis not entidedto run for reelectiondue to the constitutional
limitof one six-yearterm.The electionfor nationalpositionsalso oc-
curs simultaneously with that for regional,district,and city/municipal
positions, in a contest for over 17,000 seats, requiringa voter to filla
ballot with a long list of names. Simultaneousnationaland local elec-
tions overload the capacityof politicalmachineries,and oftenresultsin
local partybosses payingmore attentionto local than national candi-
dates. Moreover,demographicchange and urbanizationhave increased
the ratio of urban to ruralvoters,with the proportionsnow roughly
equal. The role of ruralpatronage systemshas been diminishedas a
result.Although techniques of intimidationin urban areas are being
inventedand reinvented, the fearsomedays of ruralelectionsare found
only in some places labeled as "hot spots." Since vigilanceof the citi-
zenryreaped its rewardsin 1986, a heightenedlevel of vigilanceand
activeparticipationhas become evidentin the polls.
These contestshave also become extremely expensiveaffairs,requir-
ing enormous and mainlyillicitfinancialcontributionsfromcorporate
sponsorsand otherbettors,and the consequendyhuge paybackrequired
once winnersare installedin office.In 1998 the campaignspendingof
each of the main presidentialcandidateswas said to have rangedfrom
PI. 5 billionto P3 billion.In 2004 the estimatesrangedfroma low of
P5 billion to a high of PIO billion, with about P750 million to as
much as PI .25 billion being spent on politicaladvertisingin the mass
media (Hofileña 2004, 6).
A Time of Extremes
Nagpapabango;sinasamantala
angpanahon,naglalabasngmgapondopara
sa mgaprojects[Candidatesmakethemselves"smellgood"; theytake
advantage of the occasion and release public funds to support
projects](youth)
Takutan[A timeof threats](youth)
MetaphorsforElections
The metaphorsof participantsconcerningelections indicate a certain
worldviewthatcolorstheirparticipation in thispoliticalexercise.It is also
a sensibility
thatenables themto survivethe uncertainties and overcome
of thisprocess.A recurrent
the deceitfulness themerefersto electionsas
a game of chance,a race,and, forthose in ruralareas,a cockfight. As in
anyothergame withwhichpeople are familiar, cheatingbecomes almost
put it,electionsare like:
inevitable.As the participants
; dapatpumilingpinunona gagawa
Tulad ngisangbasurana dapat linisin
ngpagbabago[Filthygarbagethatneeds to be cleaned; thereis need
to choose a leaderwho can introducechange] (urbanmale)
In sum, the metaphorsthe poor use for elections suggest the ele-
mentof spectatorship. A possible exceptionis the courtshipmetaphor,
in which the focus is on the electoratethatis being wooed and must
decide based on the unreliableand eventuallyemptywords of suitor-
candidates.In most cases, electionsare viewed as a gamble,a game of
chance,among politicianswhom the poor watch and observe,and, on
occasion, fromwhom theyobtain some benefit.But the public's role
as spectatorsis far frombeing passive, for thereis active engagement.
Whethermovie personalitiesare runningforofficeor not, electionsthat
simulatea cockpit, racetrack,or card game are inherendya form of
entertainment. The entertainment forthe non-
is activeand participatory,
active option would be for the public to leave the cockpit,racetrack,
or bettingstationaltogether.The people appear bent on stayingon in-
side the ring.
Participationin Elections
What is fascinatingabout the poor's attitudetoward elections is that,
despite its flaws,the whole process is regardedas legitimate.Most of
the FGD participantssaid theywould vote on election day, 10 May
Dito nakasalalayangkinabukasanngmgamamamayan
[On it depends the futureof the people] (youth)
Kinahanglan kay nag-agadsa atongbotoangkaugma-on sa atongnasud
[It is important
because the futureof the nationdependson us vot-
ers] (urbanmale)
Tsansaupangmatanggal
angtiwalinglider
to
[Opportunity remove a crooked leader] (ruralfemale)
Para mailuklok
angmabuting kandidato
a
[To place good leader] (ruralfemale)
The futility
of elections was expressed by a handfulof the partici-
pants.An urbanyouthnotes the futilityof the whole exercise,while an
urban femaleparticipantlamentsthattheircandidate(possiblyreferring
• Media
• Pamilya(Family)
• Simbahan(Church)
• Partido pulitikal(Politicalparty)
• S arililang/walang (Self,no outside influence)
nakakaimpluwensiya
• Surveys
Adequacy of Information
Surveys
As a source of influenceon the choice of candidate,surveysrepresent
a primarilyurban phenomenon. For some, surveysindicate how one
should vote in relationto preventinganothercandidate fromwinning
office.In a situationwhere several candidates are vyingfor the same
office such as the presidency,voters choose not necessarilythe best
candidatein theiropinion but the one that would preventa detested
candidatefromemergingvictorious.In arrivingat these odds, surveys
can serve as a usefulguide. In thisrespectpoor votersare no different
frommiddleclass voters,who resortedto this strategyin regardto the
bitterlycontestedpresidentialcontestin 2004.
Other participantslook to surveysso theycan vote as part of the
biggest bloc of voters, and therebyfeel good that they are on the
winningside. Surveysalso provide informationon the underdog,and
allow one to vote for "someone who is behind (in the ranking)in
order that thatparticularcandidatecan gain a lead" (urban female).
Nonetheless,for most of the participantsand across all groups,the
definitiveansweris that surveysare irrelevantin theirchoice of candi-
ConfusingElections
Vote-buying
All the participantsin the studyagree that vote-buyingis not right.
There is a sense thatthe public ultimately The
loses fromvote-buying.
moneygivenout to buy votes,theysay,will lateron be recuperatedby
a winner from public funds, fuelling corruption of a magnitude
exceedingthe money used to buy votes.
Mali, kasiparangbinibili
angpagkataomo [It's wrong,because it's like
they'rebuyingyourhumanity](urbanmale)
Note
Thisarticle
is basedon a paperpresented at a conference-workshop
on "Political
Elections
as PopularCulture," bytheAsianResearch
organized National
Institute,
of Singapore,
University 17 to 19 February2005.I thank
theconferenceparticipants
fortheircomments and questions.The papersin thatconference, includinga
somewhat expanded version of thisarticle,
willappearin a bookeditedbyChua
References