Name – Deepanshu Sharma

Registration no. – 11806984

Section – Q1806

Roll no. – B73

Subject – E-business

CA3

A2Z.com
Introduction

 Incorporated on 1st April 2020.

 We connect consumers with local merchants in the neighborhood.
 We provide local logistics that enables smoother transactions between local merchants and
consumers.
 We also have our own personal brand label.
 We offer assortment of groceries, fruits & vegetables, baby care, pet care, cosmetics, flowers,
bakery items and many more.
 It’s a B2C delivery model.

Vision

 A2Z.com allows you to walk away from the drudgery of shopping and welcome an easy relaxed
way of browsing and shopping for groceries. Discover products and shop for all your food and
grocery needs from the comfort of your home or office.

Mission

 A2Z.com is online food and grocery store. With over 10,000 products and over 500 brands in our
catalogue you will find everything you are looking for. Right from fresh fruits & vegetables, Rice
& pulses, fish & meat, dog food, baby care products, personal care products, beverage – we
have it all.
Goals & Objective
 To establish customer base and provide a higher quality and reliable service.
 To ease the shopping experience for individuals.
 To expand operations by adding more categories and serving more cities.
 To make individual get used to the service through promotions and 40 min guaranteed delivery
of products.

Products & service

 Shop on the go and buy -

 Groceries.
 Fresh fruits and vegetables.
 Cakes & other bakery items.
 Meats and seafoods.
 Cosmetics.
 Mobile accessories.
 Baby care products.
 Pet food.
 Beverages.

o We accept order 24 hours a day and 7 days a week.

o While placing an order via application or website, a customer enters his or her location in the
address section.
o Once order is placed successfully, that order is received by the SUB STATION of the area.
o Once the order is received, it is sent to the field delivery executive, we have a specially designed
application for the executives which serves the delivery information etc. Field executive
procures the groceries from the stores, then will the help of GPS enabled device, they locate the
address and deliver the product.

Location
 We are currently active in 17 Indian cities.
1. Delhi
2. Mumbai
3. Agra
4. Chennai
5. Jaipur
6. Surat
 7. Chandigarh
8. Indore
9. Bangalore
10. Kolkata
11. Pune
12. Sonipat
13. Jammu
14. Hyderabad
15. Nagpur

Payments

 There are by 3 ways a customer can pay to us.

1. Cash on Delivery – A customer pays the cash when the executive brings the order. The only
disadvantage of COD is, you can’t avail discounts if you use COD as a payment option.

2. Credit and debit cards – one can easily pay using his credit or debit card either while putting an
order or once the executive brings the order. We have given swipe machines to all our delivery
executives.

3. Digital payment – One can easily pay using any digital payment app (Paytm, Phonepe, Google
pay, Amazon Pay, Airtel Money).

Competitors.

 Big basket
 Blue Apron
 Grofers
 Grocer Max
 Pepper Tap

Target Audience

 Women ages 30-35 are the biggest adopters of online grocery shopping.
 Working women.
 Student of 20-25 of age.
Business Model

 Commission Revenue Model

1. We have tie ups with different merchants. Since we are making it possible for these merchants
to access more customer via our platform, these merchants pay us a commission of 8% on
orders below 500-700 and 12% to 15% on orders between 700-1000.
2. Our business model generates revenue for us through merchants. We charge small percentage
for every sale we get to them. For our customers, the delivery is free if their order is above 249
rupees. Else we charge 50 rupees per order.

 Advertising Revenue.

We charge merchants for display there product on the top of the app. We also charge for searching for
search function in which when a customer search for a grocery then the paid merchant’s product is
shown first.

 Sale Revenue

In some product category we take a part as revenue from the merchant as some part of the total sales.
The revenue depends upon the agreement between merchant and us. We also sell our own company
brand product.

Financial Plan

FINANCIAL YEAR ENDING 2020-2021

NUMBERS OF CUSTOMERS 4000000(40LAKHS)

Revenue from Sales PER ACCOUNT 30

A. TOTAL REVENUE 120000000(12CR.)

COST STRUCTURE  

 SALESPROMOTION 10000000

 REFERAL CODES (1CR.)

 DISCOUNTS/OFFERS

 COUPONS

 PRINT MEDIA 3000000

  NEWSPAPERS (30LAKHS)

 GATE FOLD MAGZINES

 TEMPLATES

 SOCIAL MEDIA 15000000

 INSTAGRAM (1.5CR.)

 FACEBOOK

 YOUTUBE

 ADVERTISEMENT 30000000(3CR.)

 SPONSORSHIP 6000000(60LAKHS)

 MOBILE MARKETING 6000000(60LAKHS)

 EMPLOYEES SALARY 10000000 (1CR.)

 PUBLIC RELATIONS 4000000(40 LAKHS)

 OFFICES EXPENSES 6000000(60LAKHS)

 PRODUCTION COST (of our own brand) 10000000(1CR)

B. TOTAL OPERATING COST 100000000 (10CR.)

GROSS PROFIT (A-B) 200000000(2CR.)

TAX (12.5%) 2500000(25LAKHS)

Net profit 17500000(1.75CR)

Organization Structure
 CEO

Head of Head of
Production Marketing

Manager Manager
Manager of
(assembly (Quality Vice president
Packaging
line) Check)

General
Workerss Workers Workers
Manager

Regional
Manager

Delivery
Executive

Thank You