ERIC WEISSMAN

Pioneer Leader - Regional Growth thru Innovation, Technology &

Entrepreneurship
+359 88 888 8888
help@enhancv.com
www.linkedin.com/in/weissmanneric
Cincinnati, OH

SUMMARY
An executive who specializes in unifying concepts and people into seamless teams that
innovate and operate in new economy models. I gravitate to big idea projects that promise
lasting impact, and I lead organizations to those aspirations through strategic alignment,
relentless focus and inspired teams.
EXPERIENCE
Vice President - Communications, Community & Economic
InclusionKeeling Group
2013 - Ongoing
Cincinnati, OH
Innovation catalyst chartered by the global corporations (BigCos) of Greater Cincinnati to be the engine of
new growth for the region: startups working with corporations and a beacon for bringing new investment
dollars in to the area.
Part of the founding team - established the strategy, messaging, branding and positioning for this regional
effort to catalyze growth through attracting and retaining startups.
Pioneered a blueprint for innovation ecosystem builders across the country, through an equal blend of
strategy and execution.
Frequently asked to present the complex, complicated story of Keeling Group and StartupCincy to
executives, stakeholders and community leaders inspiring engagement and deepening their
understanding of our mission.
Led the content strategy and construction of six websites; created 100s of PowerPoint presentations;
authored scores of newsletters and grew social media communities - CRM database grew from 0 to over
15,000.
Led the team credited with igniting the StartupCincy effort, evolving it from a simple social media hashtag
to a movement and now a reputable community recognized from coast-to-coast.
Created a coherent portfolio of innovation brands that guide entrepreneurs from idea to exit - Keeling
Group, StartupCincy, Spry Labs, Customer Connections, Syndicate Fund, Union Hall, etc.
Led diversity and inclusion programs resulting in broad outreach, inviting voices, faces and colors who
aren't normally 'at the table' when talking startups and innovation.
Responsible for monetizing Union Hall, a 38,000 sq. ft. co-working space home to 100s of startups,
dozens of meetups and just as many puzzles as you'd imagine for a $17 million rehab of a 150 year old
set of three historic buildings.

KEY IMPACT
Founding Team @ Cintrifuse
Incredible slope and white canvas approach to economic development - BigCo innovation through
working with startups. Model now copied by other ecosystems across the country.
Launched StartupCincy
What started as a simple social media hashtag, bloomed into a full-fledged, connected community. Grew
from 100s of followers to over 10,000 engaged fans. Adopted by an eager audience locally and serves as
a model for other cities around the country.
Instant Adaptation
Able to switch gears going from an enterprise with 10s of thousands of employees to a small business
with less than two dozen. Contributing, leading and growing the organization almost immediately.
Made Dream Come True
Pursued and landed a marketing job with the Walt Disney Company. From resorts, attractions, event
services and ultimately with the team that launched Disney Cruise Line - a very fulfilling tour of duty that
taught me the blending of business with entertainment on a giant scale.

STRENGTHS
Natural Leader
Frequently asked to bring order from chaos, harmony from dysfunction. Very simply - I make things
better.

EXPERIENCE
Director, Marketing & Creative Services Koepp Inc
2011 - 2013
Cincinnati, OH
IT Services and Custom Application Development
Brought discipline and focus to sales and marketing efforts.
Increased brand awareness/lead generation, while creating and maintaining marketing events, and
internal communications.
Subject matter expert bridging technology conversations with clients towards more business/marketing
terms.
Vice President, Creative ServicesLessard
2006 - 2011
Cincinnati, OH
Digital Marketing and Design
Completely transformed the division from a production house into a digital marketing agency increasing
profit margins by 100%.
Expanded the roster of clients and broadened the capabilities into more profitable and repeatable
engagements.
Brought discipline, method and processes to a team of designers, developers, video and multimedia
producers.
Responsible for sales, marketing, client service, executive creative direction, agency strategy, structure
and overall division profitability.
Vice President, Affiliate & Retail MarketingSchmeler
1998 - 2006
Cincinnati, OH
Super-Regional Bank
Responsible for supporting sales efforts across all product lines – retail, commercial, small business,
mortgage, and investment.
Managed a $5M marketing budget directing various agencies – creative and brand strategies, media
buying/planning. Set the vision and led the team to revolutionize the design and functionality of the Bank’s
retail merchandising program.
Marketing CoordinatorBoyle Ltd
1996 - 1998
Orlando, FL
Resorts and Entertainment
Helped establish the Disney Cruise Line brand leading up to and including the maiden voyage of the
Disney Magic.
Worked in partnership with Disney alliance partners (Coca-Cola, General Motors, American Express, et
al) to achieve synergy as an extension of other Disney brands.
Selected to serve with elite Event Services division to coordinate and execute the press event for the 25th
Anniversary of Walt Disney World.
Honored with prestigious Partners in Excellence award, internal recognition for top 2% Cast Members
(employees) - the highest recognition within the Walt Disney Company.