10+ Simple Yet Powerful Excel Tricks for Data Analysis

BE G I NNE R BUS I NE S S A NA LYT I C S D AT A E XPLO RAT I O N D AT A S C I E NC E E XC E L PRO G RA M M I NG S T AT I S T I C S S T RUC T URE D D AT A

Overview

Microsoft Excel is one of the most widely used tools for data analysis
Learn the essential Excel functions used to analyze data for business analytics
Data Analysis with Excel serves as a precursor to Data Science with R or Python

*This article was originally published in 2015 and updated in April 2020.

Introduction

I’ve always admired the immense power of Excel. This software is not only capable of doing basic data
computations, but you can also perform data analysis using it. It is widely used for many purposes
including the likes of financial modeling and business planning. It can become a good stepping stone for
people who are new to the world of business analytics.

Even before learning R or Python, it is advisable to have knowledge of Excel. It does no harm to add Excel
to your skillset. Excel, with its wide range of functions, visualizations, and arrays empowers you to quickly
generate insights from data which would be hard to see otherwise. And this is a crucial aspect of any
business analytics project.

In fact, we have designed an entire comprehensive program on Business Analytics for you, with Excel as a
key component! Make sure you check it out and give yourself the gift of a business analytics career.

I feel fortunate that my journey started with Excel. Over the years, I’ve learned many tricks to work to deal
with data faster than ever. Excel has numerous functions. It becomes confusing at times to choose the
best one.

In this article, I’ll provide you some tips and tricks to work on Excel and save you time. This article is best
suited to people keen to upgrade their data analysis skills.
 

Commonly used functions

1. Vlookup(): It helps to search a value in a table and returns a corresponding value. Let’s look at the table
below (Policy and Customer). In Policy table, we want to map city name from the customer tables based on
common key “Customer id”. Here, function vlookup() would help to perform this task.

Syntax: =VLOOKUP(Key to lookup, Source_table, column of source table, are you ok with relative match?)

For the above problem, we can write the formula in cell “F4” as =VLOOKUP(B4, $H$4:$L$15, 5, 0) and this
will return the city name for all the Customer id 1 and post that copy this formula for all Customer ids.

Tip: Do not forget to lock the range of the second table using a “$” sign – a common error when copying
this formula down. This is known as relative referencing.

2. CONCATENATE():  It is very useful to combine text from two or more cells into one cell. For example, we
want to create a URL based on the input of hostname and request path.
Syntax: =Concatenate(Text1, Text2,.....Textn)

Above problem can be solved using formula, =concatenate(B3, C3) and copy it.

Tip: I prefer using the “&” symbol, because it is shorter than typing a full “concatenate” formula, and does
the exact same thing. The formula can be written as  “= B3&C3”.

3. LEN() – This function tells you about the length of a cell i.e. number of characters including spaces and
special characters.

Syntax: =Len(Text)

Example: =Len(B3) = 23

4. LOWER(), UPPER() and PROPER() –These three functions help to change the text to lower, upper, and
sentence case respectively (First letter of each word capital).

Syntax: =Upper(Text)/ Lower(Text) / Proper(Text)

In a data analysis project, these are helpful in converting classes of a different case to a single case else
these are considered as different classes of the given feature. Look at the below snapshot, column A has
five classes (labels) whereas Column B has only two because we have converted the content to lower
case.

5. TRIM(): This is a handy function used to clean text that has leading and trailing white space. Often when
you get a dump of data from a database the text you’re dealing with is padded with blanks. And if you don’t
deal with them, they are also treated as unique entries in a list, which is certainly not helpful.

Syntax: =Trim(Text)

6. IF(): I find it one of the most useful functions in excel. It lets you use conditional formulas that calculate
one way when a certain thing is true and another way when false. For example, you want to mark each
sales as “High” and “Low”. If sales are greater than or equals to $5000 then “High” else “Low”.

Syntax: =IF(condition, True Statement, False Statement)

 

Generating inference from Data

1. Pivot Table:  Whenever you are working with company data, you seek answers for questions like  “How
much revenue is contributed by branches of North region?” or “What was the average number of customers
for product A?” and many others.

Excel’s PivotTable helps you to answer these questions effortlessly. A pivot table is a summary table that
lets you count, average, sum, and perform other calculations according to the reference feature you have
selected i.e.   It converts a data table to an inference table which helps us to make decisions. Look at the
below snapshot:

Above, you can see that table on the left has sales detail against each customer with the region and
product mapping. In the table to the right, we have summarized the information at region level which now
helps us to generate an inference that the South region has the highest sales.

Methods to create Pivot table:

Step-1: Click somewhere in the list of data. Choose the Insert tab, and click PivotTable. Excel will
automatically select the area containing data, including the headings. If it does not select the area
correctly, drag over the area to select it manually. Placing the PivotTable on a new sheet is best, so click
New Worksheet for the location and then click OK
Step-2: Now, you can see the PivotTable Field List panel, which  contains the fields from your list; all you
need to do is to arrange them in the boxes at the foot of the panel. Once you have done that, the diagram
on the left becomes your PivotTable.

Above, you can see that we have arranged “Region” in row, “Product id” in column and sum of “Premium” is
taken as value. Now you are ready with pivot table which shows Region and Product wise sum of premium.
You can also use count, average, min, max and other summary metrics.

2. Creating Char ts: Building a chart/ graph in excel requires nothing more than selecting the range of data
you wish to chart and press F11. This will create an Excel chart in default chart style but you can change it
by selecting different chart style. If you prefer the chart to be on the same worksheet as the data, instead
of pressing F11, press ALT + F1.

Of course, in either case, once you have created the chart, you can customize to your particular needs to
communicate your desired message.

Data Cleaning

1. Remove duplicate values: Excel has inbuilt feature to remove duplicate values from a table. It removes
the  duplicate values from given table based on selected columns i.e. if you have selected two columns
then it searches for duplicate value having same combination of both columns data.
Above, you can see that A001 and A002 have duplicate value but if we select both columns “ID” and
“Name” then we have only one duplicate value (A002, 2).
Follow the these steps to remove duplicate values: Select data –> Go to Data ribbon –> Remove Duplicates

2. Text to Columns: Let’s say you have data stored in the column as shown in below snapshot.

Above, you can see that values are separated by semicolon “;”. Now to split these values in a different
column, I will recommend to use the “Text to Columns” feature in excel. Follow the below steps to convert
it to different columns:

1. Select the range A1:A6

2. Go to “Data” ribbon –> “Text to Columns”
 Above, we have two options “Delimited” and “Fixed width”. I have selected delimited because the
values are separated by a delimiter(;). If we would be interested to split data based on the width such
as the first four character to the first column, 5 to 10th character to the second column, then we would
choose Fixed width.
3. Click on Next –>Mark checkbox on for “Semicolon” then Next and finish.

Essential keyboard shortcuts

Keyboard shortcuts are the best way to navigate cells or enter formulas more quickly. We’ve listed our
favorites below.

1. Ctrl +[Down|Up Arrow]: Moves to the top or bottom cell of the current column and combination of Ctrl
with Left|Right Arrow key, moves to the cell furthest left or right in the current row
2. Ctrl + Shift + Down/Up Arrow: Selects all the cells above or below the current cell
3. Ctrl+ Home: Navigates to cell A1
4. Ctrl+End: Navigates to the last cell that contains data
5. Alt+F1: Creates a chart based on selected data set.
6. Ctrl+Shift+L: Activate auto filter to data table
7. Alt+Down Arrow: To open the drop-down menu of auto filter
8. Alt+D+S: To sort the data set
9. Ctrl+O: Open a new workbook
10. Ctrl+N: Create a new workbook
11. F4: Select the range and press F4 key, it will change the reference to absolute, mixed and relative.

Note: This isn’t an exhaustive list. Feel free to share your favorite keyboard shortcuts in Excel in the
comments section below. Literally, I do 80% of excel tasks using shortcuts.

End Notes
Excel is arguably one of the best tools ever made, and it has remained the gold standard for nearly all
businesses worldwide. But whether you’re a newbie or a power user, there’s always something left to learn.
Or do you think you’ve seen it all and done it all? Let us know what we’ve missed in the comments.

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Sunil Ray
I am a Business Analytics and Intelligence professional with deep experience in the Indian Insurance
industry. I have worked for various multi-national Insurance companies in last 7 years.