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It was hypothesized that subjects could when persons realize they are "subjects of
increase their own happiness by spending an experiment" (cf. Campbell & Stanley,
more time than normal in enjoyable activ- 1963).
ities. All four adjustment classes were taught
Control: The suggestion group. The by the present investigator, and other
use of a standard control group (i.e., one than the few days devoted to instruction
receiving no treatment) was not deemed in the happiness programs, the activities
adequate, for the nature of the experiment in all classes were the same. After the
necessitated a control for suggestion ef- instruction period, the subjects were re-
fects. Because the experimental subjects quired to apply their particular program
knew that their particular happiness pro- on a daily basis for a period of 2 weeks,
gram "might make them happier," it was keeping nightly records each evening be-
likely that they would develop expecta- fore retiring on (a) what items they had
tions of increased happiness, and though tried, (b) how successful they felt they
the subjects were instructed that "neither had been on the items, and (c) any notice-
success nor failure should be expected, able effects the program was generating.
because the program(s) had not been tried The 2-week experimental period was se-
before," the suggestion of greater happi- lected in this pilot study because of the
ness implicit in their assignments might rigorous nature of the programs: They
create significant outcomes as a result of required an increased activity load and
suggestion alone. the necessity of daily participation, evalu-
To control for this effect, subjects in the
ation, and rating, and it was felt that a
suggestion class, though receiving no hap- shorter period of time would provide the
piness program, were specifically told on best opportunity for full cooperation of the
several occasions that their participation subjects and produce fewer program drop-
in (placebo) course activities "would help outs. However, at the end of the required
them become much happier people." Thus, 2 weeks, subjects were encouraged to con-
they too were given an equally high, if tinue applying the programs for the re-
not higher, anticipation of reaching mainder of the semester, though partici-
greater happiness. pation was not required. Two months
later, it was discovered that 50 of the
Procedure and Analysis original subjects had, on their own, contin-
ued with their program, providing data
The use of intact adjustment psychology on long-term effects of the experiment.
classes provided an optimal environment
for experimentation with the happiness Analysis
programs that might not have been af-
forded in other situations. Because the The intact-group design involved pre-
adjustment classes normally include many testing of subject happiness levels (for use
required exercises, take-home assign- in covariate analysis) to control for initial
ments, and personality tests that are de- class differences. However, pretesting can
signed to help students better understand systematically bias posttest responses and
themselves and the psychology of adjust- invalidate the analysis of covariance. Thus
ment, the classes provided a medium in a Solomon four-group design was used to
which the experimental happiness pro- check for this bias. In each class, a ran-
grams and criterion testing could be intro- domly selected half of the subjects were
duced unobtrusively. Thus, the subjects' pretested for their happiness; at the end of
perceived the programs and testing ses- the experiment all subjects were post-
sions as simply part of the normal and tested. The resulting data, analyzed in a 2
expected class activities; indeed, until the x 2 factorial analysis of variance, would
end of the semester, the students were show if such presensitization bias had oc-
unaware that an experiment was taking curred and thus determine if the data
place. The design therefore helped control could be used in a valid analysis of covari-
for reactive arrangements that can occur ance (cf. Campbell & Stanley, 1963).
514 MICHAEL W. FORDYCE
Table 1
Pastiest Mean Comparisons (F Ratios) on Happiness Measures Between the Treatment Groups
and the Control
Happiness measure
Treatment group
Combination Scale Happy % Unhappy %
Poattest comparisons from the analysis of covariance (n = 95)"
Insight program .88 4.83* .20 4.88*
Fundamentals program 7.01** 9.46** 4.65* 2.80
Activities program 9.91** 14.52** 6.72* 5.62*
Posttest comparisons from the analysis of variance (all Ss; N = 202)"
Insight program 2.61 6.92** 1.15 4.12*
Fundamentals program 11.76** 13.74** 9.68** 8.68**
Activities program 12.96** 18.00** 9.31** 9.94**
- df = 1/91.
> df = 1/198.
*p < .05.
**p < .01.
statistics on the insight program were not subjects who had not experienced a boost
significant in every case, though a review in happiness did not negate the programs'
of the means showed happiness differences potential, since most failures were (a) sub-
in the predicted direction on all scores. jects who had simply not done their re-
Subjective evaluation of program suc^ quired assignments (and thus in effect had
cess made by the subjects in debriefing not been treated); (b) subjects who had
sessions supported the statistical data. initially been very happy and thus little
Sixty-four percent of students in the in- improvement was possible (these subjects
sight condition, 73% in the fundamentals in fact reported, as past research on happy
condition, and 52% in the activities condi- people would predict, that they already
tion felt that the programs had noticeably did what the programs suggested); and (c)
improved their happiness. Of the subjects subjects who had coincidentally experi-
who felt they were originally unhappy enced unusually bad situations and events
people, over 90% in the activities and during the test weeks that counteracted
fundamentals programs and 40% in the any possible gains. Thus, only a few of
insight program felt their attempts had the subjects felt the programs had failed
been successful. None of the subjects felt to work for them, and many of these felt
the programs had been counterproductive that the cause was a bad selection of
or detrimental in any way. Reports from things with which to work (this was most
Table 2
Posttest Means and Standard Deviations on Happiness Measures for Experimental
and Control Groups
Happiness measure
Groups Combination Scale Happy % Unhappy %
M SO M SD M SD M SD
Adjusted data from the analysis of covariance (re = 95)
Insight program (n = 26) 63.4 17.0 7.18 1.44 55. 8 21.8 15. 2 10.7
Fundamentals program (n = 16) 72.4 10.8 7.73 .96 66. 7 16 .3 16. 3 13.9
Activities program (n - 26) 72.9 10.2 7.85 .80 67. 4 16 .3 14. 5 11.2
Control group (re = 27) 59.3 24.4 6.27 2.37 53. 3 28 .2 24. 2 23.8
Unadjusted data from the analysis of variance (all Ss; N = 202)
Insight program (n = 48) 65.6 16,6 7.30 1.44 58. 3 21.5 17. 3 12.2
Fundamentals program (n = 44) 71.9 10.8 7.66 1.03 67. 2 14 .6 14. 2 11.4
Activities program (n = 50) 72.1 12.4 7.78 .97 66. 5 18 .9 14. 2 10.8
Control group (re = 60) 60.2 23.7 6.49 2.26 53. 7 27 .6 23. 2 21.8
516 MICHAEL W. FORDYCE
merit course. Both courses were taught by class were instructed on several occasions
the investigator, and other than the exper- that they would become "much happier
imental and placebo programs given to and satisfied with their lives" as a result
the subjects, the content of the two classes of the (normal) assignments and course
was the same. work in the personal and social adjust-
The experimental class. The experi- ment class they were taking. As before,
mental group received instruction in the this was done to control the possibility
14 fundamentals personal happiness pro- that any success demonstrated by the ex-
gram. As, before, each of the fundamen- perimental group would not be an artifact
tals were specific behavioral and attitudi- of suggestion.
nal objectives, characteristic of happier Measurement. Happiness in both the
people studied in past research, that ordi- pretests and posttests was measured by
nary individuals could employ on any the happiness measures (previously de-
given day. Briefly, these "happiness fun- scribed). At the beginning of the semester,
damentals" were (a) spend more time so- the subjects were asked to rate the happi-
cializing, (b) strengthen your closest rela- ness measures in two ways: (a) in terms of
tionships, (c) develop an outgoing, social their general, or average, happiness and
personality, (d) be a better friend, (e) work (b) in terms of their happiness level during
on a healthy personality, (f) lower expec- the previous month. At the end of the 6-
tations and aspirations, (g) develop posi- week semester, the subjects were post-
tive, optimistic thinking, (h) value happi- tested with the happiness measures and
ness, (i) become more active, (j) become asked to rate their happiness level over
involved with meaningful work, (k) get the period of the course. The resulting
better organized and plan things out, (1) scores were subjected to an analysis of
develop your "present orientation," (m) covariance, by computer, to determine if
reduce negative feelings, and (n) stop wor- the happiness program had shown any
rying. effect.
Detailed instruction regarding specific
ways one could initiate and employ these Results
14 principles was given to the subjects.2
The subjects were required to select 1 of The analysis of covariance showed that
the 14 each day for the 6-week experimen- the group that received the happiness pro-
tal period and to try to employ the various gram increased their happiness to levels
techniques suggested for the principle dur- that were significantly higher than those
ing the entire day. A diary was used for reached by the suggestion control group.
the subjects to record their success or fail- As Table 3 shows, all but one of the F
ure at the end of each day and to provide ratios was significant beyond the .01 level.
an opportunity for them to reflect on their The significant happiness increases ap-
happiness. Subjects were asked to try all peared in both the comparison to the "in
of the fundamentals for the first week or general" pretest and to the pretest meas-
so (choosing a different one each day). uring the subjects' happiness during the
Beyond that, it was suggested that they month previous to the course. The results
concentrate on the fundamentals that were especially significant because a re-
were least typical of their normal behav- view of unadjusted pre- and posttest
ior. The subjects were asked to go beyond means for the control group also showed a
their normal behavior in applying the growth in happiness over the semester.
principles and that no success with the Such growth may be due to the suggestion
program could be expected unless their effect, but it is also likely due to the basic
behavior showed significant additions and
changes in their ordinary life-style. 2
The control class. Subjects in the con- A full description of the fundamentals program,
including behavioral goals, techniques, and proce-
trol group received no instruction in the dures, is being prepared in a standard form (to be
happiness program. However, as in the available from the author) for further research uses
previous study, subjects in the control suggested in the Discussion section of this article.
518 MICHAEL W. FORDYCE
Table 3
Results of the Analysis of Covariance
Experimental group Control group
Happiness measure" F (1, 65)
M SD M SD
"In general" pretest used as covariate
Scale 7.86 1.33 6.03 2.50 24.205*
% of time happy 69.05 20.29 54.12 26.64 8.960*
% of time unhappy 15.12 18.07 25.42 24.83 7.115*
"Last month" pretest used as covariate
Scale 7.74 1.33 6.20 2.50 13.265*
% of time happy 69.25 20.29 53.86 26.64 9.490*
% of time unhappy 17.27 18.07 22.52 24.83 1.502
Note. Means are adjusted; standard deviations are based on unadjusted data.
" Combination score was not calculated.
*p < .01.
content of the adjustment course itself, a was totally at the option of the students.
course that is designed to promote thera- A new sample of 68 community college
peutic growth. students (36 males and 32 females with a
In addition to the significant statistical mean age of 23.1 years) enrolled in two
verification of the experiment were the sections of a personal and social adjust-
comments of the subjects themselves made ment course taught by the investigator
in several debriefing periods. Ninety- were all given complete instruction in the
seven percent of the subjects felt subjec- 14 fundamentals happiness-increasing
tively that the program had been highly program. The material was presented to
successful for them. Three percent felt the students as a part of the ordinary
that the program was unsuccessful, most academic content in the course. Students
of whom had failed to work with the pro- were told that "some research had been
gram, and had not changed their happi- done on the 14 fundamentals" indicating
ness level. that the program could possibly increase
The greater significant statistical out- their happiness if they worked with it
comes and subjective reporting of success regularly on their own. The program was
in this second study suggested that the presented as being "just one of the many
refinement of the happiness-increasing interesting new findings in the psychology
program, based on the results of Study 1 of adjustment" and that they might try it
and the longer time period, had enhanced if they wished (though students were un-
the program and substantiated its capacity der no academic pressure to work with, or
to increase experienced happiness. Be- even take notes on, the program). The
cause the program seemed relatively effec- fundamentals were presented at the begin-
tive in its present form, further replication ning of the semester, and after their pres-
of its usefulness was planned using a dif- entation no attempt was made to encour-
ferent research format. age students to work with the program
nor to discover if any students were trying
Study 3 to employ it.
At the end of the 6-week semester, stu-
A third study was conducted to study dents were given an anonymous question-
the effectiveness of the 14 fundamentals naire that gave them a chance to evaluate
happiness-increasing program. In this the course. It was presented as a way for
study, the experiment was approached the instructor to determine how effective
with a different strategy. Instead of the the course had been and to help improve
required participation on the part of the the instructor's teaching methods. Stu-
subjects employed in the previous studies, dents were instructed to be as candid in
subject participation in the third study their evaluations as possible. Among the
INCREASING HAPPINESS 519
questions concerning the course were sev- gram had no effect. No one felt the funda-
eral dealing with the effects of the 14 mentals had made them more unhappy.
fundamentals. These results were especially interesting
The results of the questionnaire pro- because 37% of the subjects didn't really
vided an informal design for the analysis try to apply the principles, indicating that
of the study. One multiple-choice question the information about personal happiness,
asked students whether or not they had even when not applied rigorously, had
attempted to work with the program. positive effects for many subjects.
From their responses, the subjects were The fundamentals also had a positive
divided into two groups of self-appointed educational effect: 22% of the respondents
volunteers, one group who had attempted felt they had learned a great deal of infor-
to work "rigorously" or "occasionally" with mation about their own happiness, 30% a
the program (the treatment group; n = good deal, and 38% some new aspects.
42) and one group who had "thought about Only 8% felt they had learned little or
the fundamentals but didn't really work nothing of value. Other results of the
with them" or "ignored information com- questionnaire indicated that only 8% of
pletely" (a control group; n = 26). the subjects would not work with the fun-
damentals in the future and that only 2%
Results felt that learning about the fundamentals
would have no effects on their happiness
In a computerized analysis of variance, in the future.
the two groups were compared on two
criterion questions from the question- Discussion
naire. The first question was, "To what
degree did the 14 fundamentals affect your The data from these studies suggest that
personal happiness?" The group of subjects behavioral programs for the enhancement
who had chosen to work with the program of personal happiness can be developed
claimed boosts in happiness significantly and that the fundamentals program re-
higher than those reported by the group ported here appears to be a first step in
of subjects who had learned about the this direction.
fundamentals but had not worked with On a statistical level, the results indi-
them,F(l, 65) = 17.035,p < .01. Likewise, cate that the 14 fundamentals have the
the treated group showed significantly capacity to increase group-level happiness
higher estimates concerning the degree to significantly and that the increase is due
which the fundamentals would help main- to the content of the program per se, and
tain and increase their happiness in the not to suggestions of better happiness.
future, F(l, 65) = 15.566, p < .01. However, this conclusion must be consid-
The raw score responses to the anony- ered in the framework of the pilot nature
mous questionnaire provided even more of these experiments, since the present
information about the self-reported bene- studies have shortcomings that warrant
fits of the fundamentals. The results correction in future replications.
showed that a surprisingly high number Adequate measurement, of course, has
of subjects, considering the optional na- always been a problem to research in hap-
ture of the program, had chosen to work piness, and though the instrument used
with the fundamentals. Eleven percent in the present studies is perhaps the best
worked with the program on a rigorous, happiness measure available, future re-
regular basis, and 50% on an occasional search would be more conclusive if several
basis; only 5% completely disregard the additional criteria were also included. An-
program. Regarding the effects of the fun- other problem area involves the standard-
damentals, 4% felt the program had ization of the fundamentals program itself.
helped them become extremely happy, In the present studies, all instruction was
29% felt they had become much happier, given by this investigator, and most of it
44% felt they had been helped to become in verbal form. Obviously, future research
somewhat happier, and 22% felt the pro- efforts with the program would require
520 MICHAEL W. FORDYCE