Kodak- Competitive advantage Essay - PHDessay.

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Kodak- Competitive advantage
Price for a Custom The photo industry is undergoing rapid changes in the recent years with technological advances that have

Paper rede!ned the industry dynamics drastically.The traditional camera lenses have given way to digital photography
126 writers online doing away with photo !lms that ruled the industry a few years back.Kodak has long been a reputed brand in the
industry with customer loyalty and dominant market share.

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But this could well be changing with the changing consumer attitudes and numerous choices that have opened
PAGES new vistas of sales and revenue in the industry.
550 words
2 (double spaced) An analysis of the company in the light of Porter’s !ve forces reveals the following dynamics: Rivalry – The
industry has seen the entry of large number of !rms like Fuji, Hewlett Packard, Lexmark International, and
General Electric. These technology-oriented companies have made a mark for themselves in the consumer
SEE PRICING market with latest technology assisted equipments and tools designed to appeal to the high-tech consumer base.
Most of the developed countries have stopped sales of !lm-based cameras with the advent of digital cameras.

Threat of substitutes – The digital cameras has phased out !lm-based photography to a great extent. Consumers
now have more choices in the market and Kodak !lms have become outdated in comparison. Buyer Power – The
DON'T MISS A CHANCE
consumers of photo industry have also evolved over the years with most of them opting for better and advanced
TO CHAT WITH
EXPERTS. IT'S FREE! technological products. Consumer allegiance to the brand Kodak has also shifted over time with new entrants
o"ering better deals at comparative prices.
Submit Task and
Start Chatting Supplier Power – Kodak was the exclusive supplier of traditional photo services for many years to Walgreens

(https://essays.phdessay.com/order)drugstore chain. They lost out to Fuji who managed to wean the deal with lower costs mini-labs that were not
only cost e"ective but also more e#cient. Kodak met this challenge by introducing the DSP900 range to replace
the mini-labs and could produce 900 prints per hour at half the price of previous models. It also set up self-
service kiosks to enable the customers to print photos from their digital cameras.

Barriers to entry – With the technological advance in the photo industry many companies that have the edge
have entered the market. Hewlett Packard and General Electric entered the photo industry with photo services
technology like photo studio kiosks. This poses greater challenges to Kodak. The !ve forces analysis above
reveals that Kodak needs to continuously upgrade its technological side to keep pace with the rapid changes in
the industry.

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