SWOT Analysis

Helpful Harmful
 Low customer concentration
INTERNAL  Low product concentration

Strengths
 Large untapped market across Weaknesses
other ethnic segments
 Radio industry in its decline
stage of PLC
 Low employee efficiency and
Opportunities productivity
 Sporadic Efforts
Threats  No clear direction
 Increased listenership of radio
alternatives EXTERNAL
 Radio revenue is declining
 Overly diversified product
offering can cause a lack of focus
and support for initiatives