LYCEUM-NORTHWESTERN UNIVERSITY

OFFICE OF THE INSTITUTE OF GRADUATE AND PROFESSIONAL STUDIES

Dagupan City

Report
For
Business Policy

Submitted to the
Institute of Graduate and Professional Studies

SUBMITTED TO:

DR. Marietta Sorio

SUBMITTED BY:

Laguardia, Diana Marie D.

2ND Semester S.Y. 2019 – 2020

ACTIVITY 1
General Electric's Standards
Instructions: Read and analyze GE's standards of control and then critique.
A global brand like General Electric has the following standards of control:
Profitability standards. These provide the basis for the generation of
profits of General Electric.
Market position standards. These enable GE to know its market share in
the industry where it competes. Productivity standards. These indicate the
criteria by which final products should be generated within the
organization.
Product leadership standards. These provide the levels of innovation and
development which would make GE products as leaders in the market.
Personnel development standards. These indicate GE's standards on
honing and im-proving employees' performance.
Employee attitude standards. These provide basis on the attitudes and
behavior em-ployees should inculcate and adopt.
Public responsibility standards. These are standards on GE's obligation to
society where it operates. Standards reflecting balance between short-
range and long-range goals. These indicate the relationships between
short- and long-range objectives of GE.

General Electric Company (GE) maximizes productivity in the 10 decision

areas of operations management through strategic technological
integration. This OM approach is appropriate, considering that the
conglomerate relies on digital technologies to ensure the competitiveness
of its multinational business. For example, GE uses and offers digital
technologies as solutions to operational issues in the energy industry. In
operations management, the 10 strategic decisions identify the main areas
of operations and specify the operating objectives for each area. In this
case, General Electric applies a variety of approaches, strategies and tactics
suitable to its various industries and markets. The company’s operations
managers implement industry-specific strategies and tactics, as well as
generalized organization-wide policies for OM. As a major industry
influencer in the global market, GE employs operations management
strategies that affect markets through technological solutions provided to
client firms. Pertinent to General Electric Company’s corporate vision and
corporate mission, this condition puts emphasis on the significance of
operations management decisions in the business and the development of
its industries.

Profitability Standard
Profitability ratios measure the company’s ability to generate profitable
sales from its resources (assets).

Profitability Ratios (Summary)

Gross Profit Margin
Operating Profit Margin
Net Profit Margin
Return on Equity (ROE)
Return on Assets (ROA)

Market Position Standard

Segmentation, targeting, positioning in the Marketing strategy of General
Electric –
General Electric uses a mix of demographic, psychographic and geographic
segmentations strategies to satisfy the changing needs & wants of the
customers accordingly.

Since General electric deals in different products & services, therefore, it

uses differentiated targeting strategy.

General Electric has repositioned itself as a technology-driven company

offering value based products & services.

Marketing mix – Here is the Marketing mix of General Electric.

SWOT analysis – Here is the SWOT analysis of General Electric.

Mission- “To invent the next industrial era, to build, move, power and cure
the world”

Product Leadership Standards

RESPONSIBILITIES OF ALL LEADERS

Leaders have the following special responsibilities for regulatory

compliance:

LEAD
•Assure that you and your team are engaged in addressing regulatory
policy, meeting regulatory requirements and managing regulatory risks.

•Embed regulatory requirements into key operating processes. (e.g.,

Growth Playbook, Session C and Session D)

ASSESS
•Determine the key regulators and regulatory requirements that affect
your business operations globally.

RESOURCE
•Assign owners for all regulatory risk areas and assure that they coordinate
with any relevant government relations and corporate regulatory
specialists.

•Confirm that the right domain expertise exists to effectively manage

regulatory relationships and compliance.

ANTICIPATE

Implement effective processes that alert you to new and changing

regulations. Include regulation in your risk assessments.

RELATE
•Develop and maintain effective relationships with regulators in
coordination with government relations and compliance experts.

•Work proactively with regulators on the development of regulations that

achieve policy objectives efficiently and effectively.
CONTROL

Monitor execution and conduct audits to assure that processes which

support regulatory relationships and compliance are operating effectively.

Personnel Development Standards

Personal development skills

Among other things, personal development may include the following
activities:
- Improving self-awareness.
- Improving self-knowledge.
- Improving skills and/or learning new ones.
- Building or renewing identity/self-esteem.
- Developing strengths or talents.
- Improving a career.
- Identifying or improving potential

Employee Attitude Standards

In the workplace, employees can have either a positive or negative

attitude about specific work tasks, products or services, co-workers or
management, or the company as a whole. Bad attitudes result in apathy
to daily tasks. Employees are easily agitated by minor problems. Tasks
are completed at substandard levels

Public Responsibility Standards

Given current popular interests affecting all industries, General Electric
Company’s corporate social responsibility programs are designed to
directly deal with the most significant issues facing the business. For
example, the conglomerate considers corporate responsibilities
pertaining to sustainability and the ecological impact of business. In
addition, GE applies information from stakeholders to inform and guide
its corporate citizenship initiatives. This strategic CSR approach is based
on management goals linked to General Electric’s corporate vision and
corporate mission, which highlight global business leadership in being an
industry influencer.

General Electric Company’s Stakeholder Groups & CSR Initiatives

General Electric has a three-pronged strategy to fulfill its corporate
social responsibilities. In this strategy, the company focuses on three
aspects of its business: social, environmental, and governance. These
aspects represent the stakeholder groups considered in GE’s corporate
citizenship efforts. For example, employees’ interests are addressed
under the social aspect of the CSR strategy. In managing its corporate
social responsibility strategy, General Electric implements programs and
initiatives in relation to global business goals. For instance, the interests
of employees, customers, communities, and the natural environment
are significant to GE’s sustainability programs. General Electric Company
groups its stakeholders and related corporate responsibilities as follows:

Social (employees, customers and communities)

Environmental (natural environment and resources)
Governance (investors and government)

Social – Employees, Customers and Communities. General Electric’s CSR

strategy prioritizes the social impact of the multinational business. The
social aspect covers the interests of various groups of people as
stakeholders of the conglomerate, with consideration for human rights,
health, and employment. For example, General Electric addresses the
employment and health concerns of employees, the health interests of
customers, and the health and human rights interests of communities.
The GE Foundation is a major means for satisfying the interests of
communities. Such social interests are significant because the
corresponding stakeholders affect brand image, employee performance,
and customer satisfaction. In this regard, GE’s corporate citizenship
programs are based on prevailing corporate social responsibility
principles on social development. Also, these CSR initiatives support
General Electric’s generic strategy for competitive advantage and
intensive strategies for growth. The company achieves strategic
alignment between various business strategies and the social aspect of
its corporate responsibility strategy by developing its organizational
culture accordingly (Read: General Electric’s Corporate Culture and Its
Characteristics). For example, the company employs HR management
programs that educate about health, human rights, and employment
principles. As a result, human resources support the success of GE’s
corporate social responsibility programs in various industries, such as
sustainability enhancement in the energy, aviation, and electric lighting
industries. Moreover, a Porter’s Five Force analysis of General Electric
Company indicates competitive rivalry as a strong external force
involving firms like 3M and Siemens. Successful CSR implementation
helps address this strategic issue