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Running head: INDIVIDUAL DECISIONS LEADS TO IRRATIONAL DECISIONS 2
Introduction
Decisions are made every day within a business environment. Whether it is amongst
individual or as a group. Before deciding which style (Individual vs. Group) is the right one for
each situation, one has to deliberate the pros and cons, the decision types and mechanisms, and
also be aware of the numerous factors that influence decisions in order to create effective and
beneficial solutions for a company. Individual decisions tend to lean more on subjectivity and
intuition rather than objectivity, lucidity and analysis as is the case with group decisions.
Furthermore, rational decisions do follow multiple steps to choose amongst various alternatives,
which entails lengthy considerations that groups can execute seamlessly (Cabantous, & Gond,
2011: 573-586).
associated with individual decisions. Specifically, the essay seeks to explore the role and benefits
of intuition in individual decisions. Irrational decisions by individuals stems from the lack of
sufficient information to make a deduction with regards to a given set of choices. An individual
may choose to skip some of the steps involved in rational decision making to make decisions
promptly. Subsequently, the omissions of essential steps in rational decision making leaves an
individual to call upon their intuition to aid the process (Kaufmann, Meschnig, & Reimann,
2014:104-112). Intuition leads to different choices which contradict the rational criteria of
decision making which ought to result in similar choices. Ultimately, the individual ends up
Analysis
to react to changes in their environment. In this regard, exploratory behavior can help individuals
to respond accordingly; however, the resulting choices differ hence failing the rationality test.
During managerial decision making, irrationality manifests from the complexity involved when
trying to comprehend all options of a problem along with the rational preconceptions that cloud
making a decision. Ultimately, individuals end up exchanging some instant efficiency for the
biological context of decision making, where neurons in the brain compete while effecting
distinct types of behavior (Damasio, & Damasio, 2012). Initially, the cognitive system shifts
from one attitude to another randomly. Sequentially, the mind makes the right decision by
learning to adopt to the most appropriate behavior with regards to the dynamics of the
environment. However, leaning does not eliminate the inherently random manifestation of the
process.
arises from the inherently random constituent of decision making. Therefore, the cognitive biases
that originate from the human cortex, reinforces the occasional irrational reflexes that manifest
during the competing phenomenon of the neurons prior to making a decision. Accordingly, the
supposed irrationality in individual decisions culminates as the price one has to pay for the
capacity to decide based on a need basis. The underlying principle underpins that it is better to
resolve for a bad decision rather than no decision whatsoever. Nonetheless, the exploratory
capability essential allows individuals to adapt accordingly during decision making and
sometimes the irrational decision may prove to be the right decision in a given scenario.
Running head: INDIVIDUAL DECISIONS LEADS TO IRRATIONAL DECISIONS 4
Additionally, individual decisions can be irrational as a result of the herding effect, which
manifests from the assumption that the majority ought to be right regarding a certain scenario.
Therefore, an individual may opt for the majority opinion during managerial decision making. In
this regard the individual has substantial knowledge regarding the outcome of the decision at
hand due to the pre-existing evidence from the crowd. Such scenarios make managerial decision
making a rather swift endeavor as there exist no need to consult or engage in detailed analysis.
Individual decisions may lead to irrational managerial decision making due to the
unstable nature of human preferences. Besides, individuals lack an outright cognitive mechanism
to appropriately assess risks and reward (Halpern, & Stern, 2018). Therefore, individual
decisions can result in irrational managerial decisions due to their apparent deficiencies with
regards to calculating the upside gains and downside costs. Ultimately the underlying reason for
irrationality comes down to the way different people manage their emotions. Emotions represent
a significant determinant of the sort of value one attaches to any given scenario (Simon, 1987:
57-64). Thus, instances of irrationality arises during managerial decision making based on the
rewards and risk one associates to a decision. Specifically, an individual may make a rational
decision in a scenario where they stand to gain more, while opt for an irrational decision when
when presented sufficient information regarding a subject. In such a scenario the individual has
the ability to perform proper analysis and evaluate the viability of competing alternatives.
However, the complexity of the decision may limit the rationality of the final choice.
models rather than assuming that an individual will end up with the most rational choice. Also,
Running head: INDIVIDUAL DECISIONS LEADS TO IRRATIONAL DECISIONS 5
the willingness of individuals to decide on the basis of the most acceptable option undermines
the rationality of managerial decisions (Simon, 1987: 57-64). Some decisions may be highly
difficulty to evaluate with regards to the costs and benefits that ay accrue with regards to a
selection criteria.
need to conform to a certain criteria to explore choices. Therefore, individual decisions may lead
to irrationality as people tend to seek a quicker approach to get to the intended decision.
Irrationality does not necessitate any criteria just general understanding of a certain field. In most
cases irrational decisions lead to losses because they mirror aspects of naivety. Managerial
decisions ought not to rely on individual decisions due to the apparent downfalls involved
(Furnham, 2012). Thus, individual decisions ought to conform to a specific criteria, which
explores all the alternative choices that guarantee the best outcomes. Besides, individual
decisions that lead to irrational managerial decision making may prove costly later on upon
When individuals develop a clear criteria to make decisions, they end up identifying enough
alternatives that are better than an irrational choice. Having a well-established decision criteria
leads individuals to avoiding making outright mistakes during managerial decision making.
However, the rational approach to decision making embraces several unrealistic assumptions.
The rational approach hold the assumption that individuals conform to a general understanding
of the type of decision required and the available choices in any given scenario. For instance,
Simon, (1987) observes that the rational model of decision making helps individuals to make the
Running head: INDIVIDUAL DECISIONS LEADS TO IRRATIONAL DECISIONS 6
right managerial choices, it does not represent the frequently used approach to making decisions
in an organization.
Conclusion
Ultimately the present argumentative essay explores how individual decisions lead to
irrational managerial decision making and accounts for the various ways throu8gh which
irrationality manifests. The essay points out the influence of cognitive biases and exploratory
arguments presents on this essay, intuition plays a part in inducing irrational choices in
individuals, which later manifests in managerial decision making. The need to adapt an
individual’s decisions to the context of the environment leads to irrational managerial decision
making. This adaptation alters the random nature of neuron activity within the brain which
makes the cognitive system learn how to respond to the change in recognizable environment.
making due to the lack of proper evaluation of a scenario to identify the most suitable alternative
choices to substantiate the most appropriate decision. Contrastingly, individual decisions do not
necessarily lead to irrational decision making a rational model is employed. Individual decision
making can lead to rational choices when the person making a decisions follows a clear criteria
References
Cabantous, L., & Gond, J. P. (2011). Rational decision making as performative praxis:
Furnham, A. (2012). The psychology of behaviour at work: The individual in the organization.
Psychology Press.
Halpern, J. J., & Stern, R. C. (Eds.). (2018). Debating rationality: Nonrational aspects of
Kaufmann, L., Meschnig, G., & Reimann, F. (2014). Rational and intuitive decision-making in
Simon, H. A. (1987). Making management decisions: The role of intuition and emotion.