MARKET ANALYSIS

Market Segmentation
Our market segmentation is psychographic variables which focuses on personality, lifestyles
and values. The segmentation in psychographic categorizes viewers and clients by criteria
related to their characteristics and personalities. Consumer segmentation based on
psychographic characteristics may be addressed more precisely. The best platforms, the best
content, to optimize the visibility to main audiences would even be able to pick. In addition,
the money is spent in a smarter manner and the productivity of promotional spending and/or
the return on investment will be improved. In particular, we should rely on reasons for the
message that increase the conversion performance. In other words, efficiency changes are
expected to occur in many fields.
We all have different lifestyle models, including our stage of life that reflect many
factors. Based on these patterns, our wants and needs change. Segmented by lifestyle
takes into account where and what is important to the customer or customer at that time.
Marketers advertise their goods and services as alternatives to those criteria by
segmenting the consumer audience based on lifestyle psychogramic characteristics.
Please notice that while B2C is commonly used in consumer goods, B2B based on the
lifecycle features of the company can also be used.

Target Market Selection

Our main target is dementia, Alzheimer's disease and other memory problems. We focus on
this area, but can also be bought from average people who suffer from memory loss. Cases of
dementia can be treated correctly and promptly. That is why we came up with the idea of
"dementia siri." To reduce the burden. It helps to monitor and control fitness, including pulse
rhythm and BP. Not only has voice interaction stored also in important contacts and
emergency contacts in multiple languages. Our main goal is to make people with dementia
live their life without being scared of family.
Buyer Behaviour
Consumer and business behavior in order to buy and consume goods is what consumers do.
Consumer procurement decision-making consists of: identification of requirements, looking
for knowledge, evaluation of alternatives, acquisition of the commodity, evaluation of the
buying effect and post-purchase actions. In this case, the purchaser of this drug will be the
parent or the recipient. In this context, purchasers of this product would take care of the
patient and keep a long track of them, in terms of location, health and much more.
Competitor Analysis
Competitors CPR Guardian Theora Connect Memory Zen

Description of the For seniors with Theora Connect is a Dementia is a general

Company Alzheimer's disease or stylish, lightweight and term for loss of
dementia, everyday easy to use wearable memory, language,
can be a struggle. GPS that loved ones enjoy problem solving and
medical alert wearing. Combined other thinking abilities
smartwatches are the with the Theora Link that are severe enough
newest technology to smartphone app for to interfere with daily
hit the senior & caregivers, Theora life. Memory Zen’s
dementia care market. Connect provides a dementia siri is a smart
The CPR Guardian Best virtual care and watch and siri based
GPS smartwatch communications concept. It has 24
provides dementia solution to keep hours tracking system
sufferers with the families connected. for location, heart rate
safety of a SOS mobile, Staying connected and etc. This is because
GPS tracker, medical means more active dementia disease
alert system and independence for loved people easily forget
features designed to ones, and more where are they, what
help everyday living. information to family they did as well as their
caregivers on location health and others. So,
and activity. Receive by using this smart
wandering alerts for watch it will be easier
your loved ones and for their family
quickly connect with member to track down
them if you receive an where they are. The
alert, or just to chat. battery also can last
Theora Connect is a long up to 14 days. This
proven solution for is super easy since
loved ones with some dementia people
Alzheimer’s, dementia, might stay alone or
Autism and other their family members
conditions where has a busy schedule.
remote monitoring Moreover, they don’t
may be needed. The have to worry about
Theora Connect the battery’s
wearable is a proactive percentage.
solution for for older
adults who want to
stay connected with
family, while
monitoring any
changes in their own
routine behaviors that
may require further
investigation. An easy
to locate SOS button on
the side of the watch
face provides a quick
 connection to the
primary family
caregiver in case of
emergency. The Quik
Connect touchless
answering feature on
the wearable means a
loved one can hear you
without having to push
a button to answer
your call. This
promotes ease of use
for your loved one to
chat with you, as well
as being an important
feature in an
emergency situation.
Touchless answering is
a flexible solution for
loved ones in
residential and care
communities where
busy staff aren’t always
instantly available to
assist.
Country Swansea Austin Malaysia

Features  Works Inside &  Stylish,  Tracking

Outside Of The lightweight system 24/7
Home design that  Heartbeat rates
 SOS Alarm with people love to  BP rate
two-way calling wear  Voice
 Sends GPS  Quik Connect interaction
Location In An touchless  Emergency
Emergency answering on contacts and
 Constantly the wearable also important
Monitors Heart enables you to family
Rate Health talk instantly members
 Makes & with loved contact.
Receive Calls ones, no
Just Like A button pushing
Mobile Phone required
 Powercut Safe  Easy to locate
SOS button on
wearable
connects
directly to
primary family
caregiver
 Safe Zones
 provide
automatic text
notifications to
the primary
family
caregiver if a
loved one
should wander,
with GPS
tracking for up-
to-date
location
information
 Create a
connected
family, as more
trusted
caregivers can
download the
free app
 Easy to read,
selectable
analog, digital
and date/time
watch faces
 Pedometer for
counting daily
activity
 Lockable clasp
available
Customer Rating 5/5 4.5/5 No rating yet

Established Year 2016 2018 2020

Market Recognition Well known Well known Beginning stage

Marketing Style  Website  Website -

 Social Media  Social Media
Marketing- Marketing-
Facebook, Facebook
Instagram

References
(2016). Retrieved from CPR Guardian: https://www.cprguardian.com/

(2018). Retrieved from Theora Care: https://theoracare.com/