Ariel Faican Pineda EM 07-01

Promoting Ethical Business

(Business Result Upper-intermediate, Unit 6, Page 41)

A Tribes Travel
Core business: fair trade, ecotourism and responsible travel
 We use a Fairtrade travel mark for all our ecotourism. This involves: paying people a fair
1 wage for the services they provide, making sure these people aren’t exploited, and ensuring
our ecotourism (and money generated from this) has a positive effect on local people and the
environment.
 We promote learning about each other’s cultures through local guides and involve local
2 people in the trips.
 Our tourist groups are small to ensure minimum impact on the wildlife, environment and local
3 communities.
 We have an affiliated charity which supports poverty reduction, education, cultural
4 preservation and conservation projects within areas affected by tourism.

B Ben & Jerry’s Ice Cream

Core business: selling ice cream

Our projects are:

 The Climate Change College (being run in many countries) – to inform about changing
5 climate.
 UK: working with the Fairtrade Foundation to buy sugar from Paraguay and vanilla from India
6 for vanilla ice cream.
 Global warming project: plant in Netherlands uses renewable energy for manufacturing
(wind, sun, water, biomass); factories in Vermont have invested in wind energy and plan to
7
reduce CO² emissions by 10% in the next three years.
 Buying ‘climate tickets’ to fly our businesspeople – to counteract the effect of flying on the
8 environment.

Read the text again and answer the questions:

1. Who are the likely target customers for each of the products? What kinds of things
matter to these customers?
For the first the most likely customers are people worried about the wildlife, environment and
local communities, and at the time they try to support poverty reduction, education, cultural
preservation and conservation projects within areas affected by tourism, finally they like
ecotourism.

For the second the most likely customers are people worried for the climate change and the
global warming, searching for another power sources.

2. How do the companies’ activities promote their ethical position?

Creating environmental awareness, donating to charity, protecting the environment, reducing

waste

3. Regarding climate change, what’s your ethical position? Do you apply any strategy to
protect the environment?
Ariel Faican Pineda EM 07-01
I am concerned that climate change is reaching extremes where the effects it causes are
irreversible, something that it does to stop it is to save energy and recycle.

MULTIPLE CHOICE QUESTIONS:

4. What is Tribes Travel’s core business? 7. What’s the purpose of the Climate
a. Fair trade Change College?
b. ecotourism a. To work in many countries
c. responsible travel b. To inform about changing climate.
d. All of the above c. To organize running races.
d. To recruit new students for their College.
5. How does Tribes travel promote
culture? 8. What is Ben & Jerry’s Ice Cream project in the
a. Informing about climate change. UK?
b. Providing money a. Getting Fair Trade ingredients
c. Paying fair wage. from Paraguay and India.
d. Thru local guides & involving local b. To sell sugar to the UK
people. c. To ship vanilla from India
d. To assist Paraguay and India in
6. How does Tribes Travel support areas environmental matters.
affected by tourism?
a. They have an affiliated charity 9. Why did the factories in Vermont
b. They exploit local people invest in wind energy?
c. They don’t care about environment a. To renew their energy plant.
d. They only care about cultural b. To improve de usage of wind, sun,
preservation. water, biomass.
c. To reduce 10% of CO² in the next
three years.
d. To invest in CO² emissions.

VOCABULARY IN CONTEXT. Find the word in the reading that corresponds to the
definition or synonym below.
10. (Paragraph 1) the practice of directly benefiting producers in the developing world by buying
straight from them at a guaranteed price. (adj.) FAIRTRADE
11. (P.1) an amount of money that a worker is paid based on the number of hours, days, etc.,
that are worked or for service. (n.) WAGE
12. (P.7) re-create, regenerate; restored or replaced by processes. (adj.) RENEWABLE
13. (P.8) to act against or opposite (something): to cause (something) to have less of an effect or
to have no effect at all. (v) COUNTERACT

Write true (T) or false (F) next to each statement. Base your answers on the reading.
14. The collected money by Tribes Travel generates a positive effect on local people
and the environment. __T__
15. Their tourist groups are so many that can damage the environment. __F__