SERVICIO NACIONAL DE APRENDIZAJE “SENA”

ACTIVIDAD DE APRENDIZAJE 7
EVIDENCIA 5: EJERCICIO PRACTICO “ADVERTISING AND WEB PAGE”

Presented by:
CALVIN EVANS WILLIAMS

SAN ANDRES ISLAND, APRIL 2020

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INTRODUCTION

This evidence aims to define promotional strategies in the required language, which in this case
will use the English language, which is a language commonly used internationally. An analysis
will be carried out on the advertising image designed by the Colfrutik company and the product
being handled, the population to which it is intended and its presentation will be described in
English.

Two advertising images of two commercially recognized companies will be chosen and an
analysis and a brief description will be made in English, on their technical characteristics and
aspects. And finally, a brief description of the corporate website made in Evidence 4 AA7 will be
prepared in English and the most relevant sections of the page will be translated, so that
international clients can learn about the company and the products it offers.

1) Haga un breve análisis sobre la imagen publicitaria diseñada para la empresa Colfrutik en
la evidencia 1 de la actividad de aprendizaje 7, Portafolio de servicios productos colfrutik,
y en base a ella, describa en inglés: el producto, la población a la cual va dirigido y la
presentación de este, utilizando adjetivos positivos, comparativos y superlativos.

Colfrutik is a Colombian company that produces and markets excellent quality canned fruits,
nuts and dried fruit. We offer our national and international clients an adequate service backed
by 26 years of experience in the market. Since 2009 we have been producing and marketing
wholesale canned and bottled fruits, dried fruits and nuts. We serve national and international
clients with a wide portfolio of dried and preserved fruits. We are located in the city of Cali, in
the southern part of Colombia.

The organic fruit, dried and dehydrated preserves that we handle in Colfrutik have the best
flavor and excellent quality nationwide. Among the varieties of products that Colfrutik sells is
the organic mango, which is described in the following table.

Organic mango sliced and in syrup,

450g (net), comes in a glass bottle.

Unit price $ 2.00 USD

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2) Elija dos imágenes publicitarias de diferentes fuentes confiables y sobre cada una de ellas
haga un análisis, una breve descripción en ingles de sus características técnicas y complete
los aspectos que sobre ella se le solicita en la evidencia descargable.

Image 1: 100% Organic Coffee by Juan Valdez®

Product features: Juan Valdez® coffee is recognized for its excellent quality and variety, it is the
coffee that bears the signature of the most representative living icon in
Colombia. This 100% organic coffee are cultivated and harvested under the
principles of organic farming and its flavor is reminiscent of tropical rain
forests. Juan Valdez® Café offers its distributors our variety in Packaged
Cafés, each with characteristics as unique as the various regions in which
they are grown.

Within the portfolio of products of Juan Valdés are Sustainable coffees, such
as 100% organic coffee. Juan Valdez organic coffee is grown and harvested
manually by Colombian coffee families who have embraced the principles of
organic farming, using the resources of their farm to the maximum. Their
respect for nature is reflected in this special coffee with a balanced and
lasting flavor and our wild notes of its aroma evoke a walk through a tropical
rain forest and its aroma recalls the sensation of humidity after the rain.

Target market: Male and female over 12 years.

Price: $ 21,990 COP x bag.

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Image 2: Molas by Artesanías de Colombia®

Product features: The Molas are products marketed by Artesanías de Colombia®, whose
function is to contribute to the comprehensive improvement of the artisan
sector and to the preservation, rescue and valuation of Colombia's cultural
heritage. Within the product portfolio of Artesanías de Colombia® is the
ethnic section, whose theme is the identity and symbolism of the country's
ethnic groups.

The Cuna or Tule, as they call themselves, are indigenous horticulturists who
inhabit the Gulf of Urabá. The women make Molas or rectangles made with
the "Reverse Application" (Appliqué) of colored fabrics, in which
representations of the environment and reality that they incorporate into
the decoration of their blouses come to life. They learned this technique from
the European missionaries and applied it to translate the designs of body
paint into their outfits, taking advantage of the availability of imported
fabrics, cloths, threads, needles, scissors and thimbles.

In the imaginary of the artisans, the origin of the Molas is assimilated with a
dangerous place from beyond, Kalú Tupuis, where the scissors specialists
lived. Since the men could not enter, they delegated as a spy the daughter of
a shaman, OlonaguelidiIi, who was the first to see the designs of the Molas,
witnessing how the women cut and sewn on a large table full of large fabrics.
Since then, the technique has been transmitted from generation to
generation, as a means of "writing" and expression. The Molas, elements of
the feminine universe, are associated with the profane, while the songs and
words learned by men are part of the sacred sphere.

Target market: Entirely family (All ages).

Price: Varies by size and complexity of designs. Between $ 50,000 COP and $600.000
COP.COP x bag.
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3) Elabora una sección en ingles de la página web corporativa, realizada en la evidencia
inmediatamente anterior, traduzca las secciones más relevantes de la página, de manera
que pueda ser un canal de información para los clientes de habla inglesa, tenga en cuenta
la gramática y el adecuado uso del vocabulario.

In the evidence 4, we create a corporate website for the marketing of grains. The website
contains the following information:

 Identification of the company: mission, vision, corporate policies, organizational

objectives and goals.
 Home: company image, slogan, logo, company name and the product or service to offer.
 Products: Intrinsic and extrinsic characteristics of the product or service that is being
worked on, such as size, references, quantities, prices, presentations, guarantees and
after-sales service.
 Benefits: Nutritional benefits of 100 organic grains.
 Contacts: space for the protocol for handling objections by the client, which includes
complaints, claims and suggestions, must include real contact of the group of learners
such as emails, addresses and telephone numbers.
 Contact and Points of sale: Places where they can physically access the product or
service.
 Customer registration: place where customers can register and order their order online.
 Sale: section that allows to offer the products or services that are in promotion.
 Shopping cart: this space has the purpose of measuring the interest and the purchase
decision of the clients, payment method, shipping costs, information regarding the
security of the website for transactions, units per product and sale price.

To view the Web Page please follow these instructions:

1. Click the following link to open the web page:

https://caloranks007.wixsite.com/providencia

2. Select the option “EN” in the languages box on the top to see the English version:

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BIBLIOGRAPHICAL REFERENCES

https://tentulogo.com/starbucks-buen-concepto-buena-marca-exito/

https://rockcontent.com/es/blog/imagen-publicitaria/

https://www.juanvaldezcafe.com/es-co/productos/

http://gurudelasdietas.tiendastore.net/producto332_productos-importados/caf-juan-valdz-
gourmet-selection-orgnico-balanceado.html

http://artesaniasdecolombia.com.co/PortalAC/C_nosotros/artesanias-de-colombia_7656

http://www.artesaniasdecolombia.com.co/PortalAC/images/CATALOGO%20ARTESANIAS%20D
E%20COLOMBIA-baja.pdf