PROPUESTA EN IDIOMA INGLES DE UN PRODUCTO O SERVICIO

APRENDIZ
ADRIANA ALEXANDRA GARCIA CONTRERAS
COD. 1094276823

SERVICIO NACIONAL DE APRENDIZAJE SENA

TECNOLOGO GESTION DE MERCADOS
FICHA 2104653
TOLEDO/NORTE DE SANTANDER
 PROPUESTA EN IDIOMA INGLES DE UN PRODUCTO O SERVICIO
PROPOSAL IN ENGLISH FOR A PRODUCT OR SERVICE

POSTOBON
It is the largest company in Colombia in the production of soft drinks, juices and bottling of
water. However, although it has a wide portfolio of products, it is a leader in the sale of soft
drinks. "Colombiana" a product that has been in the Colombian market for 91 years, being
one of the most recognized beverages of the Postobón group, however, "Manzana" is the star
product of Postobón, the product that is sold the most and the oldest of this company. For
this reason "Colombiana" is in the dairy cow quadrant, since it is a product that has been sold
for nine decades, with which Colombians have identified and carried out different contests
and advertising campaigns, but that despite increasing Grupo Postobón's income is not a star
product.

PHYSICAL COMPONENTS
Manufacturer: Postobón S.A.
Brand: Colombian. A product of Colombiana Gaseosas S.A
Canned presentation: It comes in a 330ml presentation. Colombian canned soda
comes in a 3mm cardboard tray with a transparent plastic covering the product. These
tin containers are biodegradable, can be recycled, protect the product in addition to
having the logo and informational content of the product printed.
Crown Colombiana is the company that is responsible for the manufacture of cans.
Glass container: Non-returnable glass containers come in 250 ml, 350 ml
presentations. The Super 10 Non-returnable packaging comes in a 300 ml
presentation. This presentation comes in 20-compartment baskets to locate and
protect each of the containers. The packages are sterilized by washing with caustic
soda and other special additives. Peldar is the supplier of glass packaging. The
container is transparent which allows the observation of the product.

Plastic container: They come in the benefits of Go Pack (600ml) Supergiant (2.5
liters) and (1.5 liters) The supplier of plastic containers is Ibertplast. The packaging
is transparent so that the customer can appreciate the product.

Label: Applies to glass and plastic containers. The label has the logo of the soft drink,
which is a Colombian flag, with an eagle in the middle. Highlighting that this drink
has become a national symbol. A flagship product of Colombia. Likewise, through
its slogan "ours" it encourages a sense of belonging in Colombians towards this
product. In addition to sending a message in which the product is intended for all
types of people regardless of color, race, creed.
PSYCHOLOGICAL COMPONENT
Price: Its different presentations allow it to be a product accessible to all economic
strata, since the price varies depending on the content.
In general, the price of this product is inexpensive so it can be placed in the
classification of "pricing objectives" in the sales volume category.
Quality and service: Postobón is a company that has been characterized by the
quality in the choice and selection of its raw materials and suppliers, in the
standardization of its processes, in the level of rigor of its controls, in the cleaning
and sanitizing of its plants and laboratories, in their training of physicochemical and
microbiological analytical methods to their employees, because they have a computer
system that detects the existence of a defective product, which meets international
quality standards.
Postobón has “Rosita”, a dedicated customer service line to resolve any concerns
from both shopkeepers and consumers. The company has 30 management indexes
through which service and quality are analyzed.

INDUSTRIAL COMPONENTS
Raw material: Sugar (Ingenio del Cauca), Phosphoric Acid (Sucromiles), Carbonic
Gas (Carbonic Liquid), Pulps (Projugos S.A).
 Ingredients: Carbonated water, sugar, acidifier (citric acid, phosphoric acid), natural
and artificial flavors, preservative (Sodium Benzoate), artificial colors (yellow 5, red
6 and blue 1), vegetable sparkling, tartrazine.

DISTRIBUTION
Postobón having 23 production plants allows it to attend to your orders more quickly. The
Postobón Group also has 56 centers that present the following models:
Presale: 54.4% of customers.
Auto sales: 44.4% of customers.
BUSI (Integrated Service Urban Wineries): 1.2%
Fleets: 1680 vehicles, 79.99% owned.

INCOME
Based on the previous graph, 64% of the income is generated by the sale of soft drinks,
products that have been in the Colombian market for several decades, that have gone through
the introduction and growth stage and that for several years have remained in the maturity
cycle since they are products that continue to generate sales.
ADVERTISING
Among the communication media that Postobón usually uses to promote its product are: RCN
radio and Canal RCN, since all the aforementioned companies are part of the Ardila Lulle
Group.
Commercial: http://www.youtube.com/watch?v=XZS-pqBFqWY