Emily Pure

Personal Brand Book

Fall 2020
 My Brand Overview
My Values
Personability - being able to understand others and shape
strong relationships by connecting with one another

Kindness - Always being kind and understanding of others,

you never know what someone else is going through

Warmth - Making others feel warm and welcome is

something that is innate within me

Connection/Energy - both to others around me and the

world around me. I am very in tune with talking to others
and connecting with them, as well as with nature. I especially
connect with animals and horses, as I communicate with
horses through body language and my energy.

Phrases I Live By
"Facing the world with an open heart"

"Focus on the things you can control"

“Purely myself with a figure it out attitude”

 My Logo
Design
My logo incorporates my initials
as part of the design with a clear,
concise and interesting layout.
The "P" stands for Pure but also
builds out the larger "E" as a way
of showing my name. I wanted to
be able to show my name in one
clear way, that Is memorable and
personable.

Color
The colors of my logo are
included In my overall brand
colors. They represent the
warmth and personability that I
represent in my values. The pink
feels at home with the kindness
and energy that fits who I am, as
well as looking aesthetically
pleasing.

Space
I use the negative space to my advantage,
and am able to use this logo in a variety of
different areas of my life. It Is versatile and
flexible to use, while still maintaining It's
shape and message.
 My Color Scheme
HEX: D9ABAB Pastel Pink

HEX: BA6E6E Copper Penny

HEX: 1B4965 Indigo Dye

HEX: 71A2B6 Pewter Blue

HEX: 1C2826 Dark Jungle Green

Color Explanation
These colors are not only my favorite colors, but represent the values that drive my branding. The
light pastel pink and the deeper pink represent my intuition in connecting with others, kindness
and warmth that I hope to portray in everything I do. It is feminine and also represents my
compassion and understanding of others. The blues are representative of honesty and loyalty,
while also including tranquility and peace. These blue are calming and portray my values of always
being true to myself and who I am. These are colors that go well together, and I feel "at home"
with them. I still use other color shades, but try to stay in the realm of these to portray my values
accurately.
 Other Brand Colors
HEX: FFD8CF Misty Rose

HEX: BECEE8 Copper Penny

HEX: A63A50 Amaranth Purple

HEX: 455561 Black Coral

HEX: 484538 Black Olive

 My Fonts

Headlines: Lovelo

Headlines: Glacial Indifference

Titles: Aileron Regular

Titles: Trocchi

Body Text: Montserrat