Positive ROI and greater revenues: An upside down marketing approach

The dynamic business environment of present year has brought lots of ups and downs for B2B
tech and telecom businesses. But it doesn’t mean to stand still and do nothing. We are living in a
digital environment. Digital world brought new opportunities and ways by which B2B tech and
telecom businesses can increase their sales productivity.

95% of world class sales leaders are aligned with marketing also. Uniting both sales and
marketing departments aiming a major development in sales is a splendid tactic .For example,
Thomson Reuters Legal Professionals, the world’s leading source of legal management solutions
chose a specialist B2B tech and telecoms agency that helped Thomson Reuters achieve a 95%
win rate. The agency by having its relations in Hubspot CRM resolved that issue.

Digital problems require digital solutions likewise modern age requires modern age solutions.
Digital platforms like Hubspot CRM provide many digital solutions. HubSpot provide various
tools for social media marketing, content management, web analytics, landing pages, customer
support, and SEO. This platform can unite your marketing and sales for higher revenue. This
approach is called ABM. ABM has been around since the dawn of business. Retaining old
customers and attracting new customers is the ultimate goal of any business. In present time B2B
tech and telecom businesses should focus on targeting the right customers, and eventually turning
them into loyal customers for your company .ABM focuses on marketing efforts on converting
leads to prospects that are likely to buy, and then buy again i.e. loyal customers.

New marketing technologies, tactics and strategies come and go ABM is opposite of traditional
marketing its upside down of traditional marketing B2B tech and telecom companies who
successfully implement an ABM strategy through specific agency have closer alignment between
sales and marketing and higher return on marketing investment resulting in increased revenues.
With the right agency you can easily approach Hubspot for your business development by
specified marketing campaigns and marketing strategies. The reason for aligning sales and
marketing teams is to generate higher revenues, increase brand awareness and increase sales.
When sales and marketing teams are aligned and focused on the same target they put more
resources into engaging with the B2B buyer and less on activities that do not move the buyer
from one stage to another. Hence, ABM helps to align sales and marketing teams and generate a
positive ROI and increased revenues. . Moreover, Sirius Decisions found that companies that
align sales and marketing teams achieve 24% faster growth rates and 27% faster profit growth
over a year period.