DHAN SERVICES

Assignment-05

Post-Graduate Program in Management

Indian Institute of Management

Rohtak

Submitted by-

Siddharth Gautam
Fund Raising Options-
 Bootstrapping- Self-funding, also known as bootstrapping, is an effective way of startup
financing, especially when you are just starting your business. First-time entrepreneurs
often have trouble getting funding without first showing some traction and a plan for
potential success. You can invest from your own savings or can get your family
and friends to contribute. This will be easy to raise due to less formalities/compliances,
plus less costs of raising. In most situations, family and friends are flexible with the
interest rate. When you have your own money, you are tied to business. On a later
stage, investors consider this as a good point. But this is suitable only if the initial
requirement is small.

 Crowd Funding- Crowdfunding is one of the newer ways of funding a startup that has
been gaining lot of popularity lately. It’s like taking a loan, pre-order, contribution or
investments from more than one person at the same time. This is how crowdfunding
works – An entrepreneur will put up a detailed description of his business on a
crowdfunding platform. He will mention the goals of his business, plans for making a
profit, how much funding he needs and for what reasons, etc. and then consumers can
read about the business and give money if they like the idea. Those giving money will
make online pledges with the promise of pre-buying the product or giving a donation.
Anyone can contribute money toward helping a business that they really believe in. The
best thing about crowd funding is that it can also generate interest and hence helps in
marketing the product alongside financing. It is also a boon if you are not suing if there
will be any demand for the product you are working on. This process can cut out
professional investors and brokers by putting funding in the hands of common people. It
also might attract venture-capital investment down the line if a company has a
particularly successful campaign.

 Angel Investors- Angel investors are individuals with surplus cash and a keen interest to
invest in upcoming startups. They also work in groups of networks to collectively screen
the proposals before investing. They can also offer mentoring or advice alongside capital.
Angel investors have helped to start up many prominent companies, including Google,
Yahoo and Alibaba. This alternative form of investing generally occurs in a company’s
early stages of growth, with investors expecting a up to 30% equity. They prefer to take
more risks in investment for higher returns.

 Venture Capitalists- This is where you make the big bets. Venture capitals are
professionally managed funds who invest in companies that have huge potential. They
usually invest in a business against equity and exit when there is an IPO or an
acquisition. VCs provide expertise, mentorship and acts as a litmus test of where the
organization is going, evaluating the business from the sustainability and scalability point
of view. A venture capital investment may be appropriate for small businesses that are
beyond the startup phase and already generating revenues. Fast-growth companies like
Flipkart, Uber, etc. with an exit strategy already in place can gain up to tens of millions of
dollars that can be used to invest, network and grow their company quickly. However,
 there are a few downsides to Venture Capitalists as a funding option. VCs have a short
leash when it comes to company loyalty and often look to recover their investment within
a three- to five-year time window. If you have a product that is taking longer than that to
get to market, then venture-capital investors may not be very interested in you. They
typically look for larger opportunities that are a little bit more stable, companies having a
strong team of people and a good traction. You also have to be flexible with your
business and sometimes give up a little bit more control, so if you’re not interested in too
much mentorship or compromise, this might not be your best option.

 Business Incubators & Accelerators- Early stage businesses can consider Incubator and
Accelerator programs as a funding option. Found in almost every major city, these
programs assist hundreds of startup businesses every year. Though used interchangeably,
there are few fundamental differences between the two terms. Incubators are like a parent
to a child, who nurture the business providing shelter tools and training and network to a
business. Accelerators so more or less the same thing, but an incubator
helps/assists/nurtures a business to walk, while accelerator helps to run/take a giant leap.
These programs normally run for 4-8 months and require time commitment from the
business owners. You will also be able to make good connections with mentors, investors
and other fellow startups using this platform.

 Through Bank Loans- Normally, banks are the first place that entrepreneurs go when
thinking about funding. The bank provides two kinds of financing for businesses. One is
working capital loan, and other is funding. Working Capital loan is the loan required to
run one complete cycle of revenue generating operations, and the limit is usually decided
by hypothecating stocks and debtors. Funding from bank would involve the usual process
of sharing the business plan and the valuation details, along with the project report, based
on which the loan is sanctioned.

 Loans from NBFCs- What do you do when you can’t qualify for a bank loan? There is
still an option. Microfinance is basically access of financial services to those who would
not have access to conventional banking services. It is increasingly becoming popular for
those whose requirements are limited and credit ratings not favored by bank.

Indian Govt. Start-up Schemes

 Multiplier Grants Scheme (MGS) for IT Research and Development-

Launched by Department of Electronics and Information Technology (DeitY), MGS has

been launched to ‘encourage collaborative R&D between industry and academics/ R&D
institutions for development of products and packages. ‘This startup scheme is valid till
March 31st, 2020, and have a corpus of Rs 36 crore for Startups,
incubator/academia/accelerators engaged in electronics and information technology
domain. Applicable Industries: Artificial Intelligence, Technology, Hardware, Internet of
Things, IT Services, Enterprise Software, Analytics
 Modified Special Incentive Package Scheme (M-SIPS)

Launched by Department of Electronics and Information Technology (DeitY) and

supported by Center for Development of Advanced Computing or CDAC, M-SIPS aims
to ‘promote large-scale manufacturing in the Electronic System Design and
Manufacturing (ESDM) sector. ‘Besides infusing the startups with funds for expansion,
M-SIPS will also provide subsidy up to 25% in establishing offices, research centers in
SEZs, all over the nation. Applicable Industries: IT Hardware, Medical-tech, Solar
Power, Automobiles, Healthcare, Semiconductors, Processors/Electronica, LEDs, LCDs,
Avionics, Industrial Electronics, Nano-Electronics, Biotech, Strategic Electronics,
Telecom and more.

 The Venture Capital Assistance Scheme

Launched in 2012 by Small Farmers’ Agri-Business Consortium (SFAC), this special

scheme aims to assist agriculture-based entrepreneurs to kickstart their agri-business.
SFAC has tied up with 42 banks, which help them to disperse interest-free loans to
farmers (individuals/groups), partnership firms, self-help groups, agriculture pass
out/graduates, agri-preneurs, producer groups, and companies. Applicable Industry:
Agriculture

 Credit Guarantee

Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE) has launched
this unique Government scheme to help assist retailers, educational institutes, self-help
groups, farmers and SMEs. Basically, the Credit Guarantee scheme has been launched to
smoothen credit delivery system, as guarantee cover up to 85% is provided to the SMEs
for loans up to Rs 5 lakh. Applicable Industry: SMEs

 Raw Material Assistance

National Small Industries Corporation or NSIC has launched Raw Material Assistance
scheme, which aims to assist manufacturers and MSMEs with procuring raw materials,
both indigenous & imported. As per the Government Schemes helps the manufacturers to
focus on the quality of their products, as they can avail low-interest loans and financial
help to get raw materials. Applicable Industries: Manufacturing, MSMEs

 Infrastructure Development Scheme

National Small Industries Corporation (NSIC) has launched this unique scheme to help
startups establish their own offices and infrastructure. However, only those companies
which fall under the official definition of startups, as highlighted by the Ministry of
Micro, Small and Medium Enterprises can avail this grant. Startups which are not
registered with Software Technology Parks of India Scheme can now get office space
ranging from 467 sq. Ft. to 8,657 sq. Ft. There is no lock-in period, and it is applicable to
all industries.
 MSME Market Development Assistance

Office of the Development Commissioner (MSME) has launched this scheme to help
SMEs and small retailers get more attention at international trade fairs and exhibitions.
Companies registered with Directorate of Industries/District Industries Centre can get up
to 100% reimbursement on air-fares and cost of placing their stalls in such
fairs/exhibitions, all over the world. This scheme is not specific to any industry and
applicable to SMEs, retailers, and startups.

 Credit Linked Capital Subsidy for Technology Upgradation

Office of the Development Commissioner (MSME) has launched this Government

scheme to help manufacturers, SMEs, and Agri-startups to upgrade their existing
machines and technologies. In case any SMEs registered with State Directorate of
Industries have upgraded their machines, plants with state-of-the-art technology, then
they can apply for this grant, and receive funds to compensate their expenses. Applicable
Industries: Khadi, Village or Coir industry, Manufacturing, Small Scale Industry, SMEs

 Atal Incubation Centers (AIC)

Headed by Atal Innovation Mission, AIC aims to promote innovation and

entrepreneurship in India. Approved startups can get funding up to Rs 10 crore for a
maximum period of 5 years, to cover capital and operational expenses. Industries
Applicable: AI, AR/VR, Automobiles, Telecom, Healthcare, Aeronautics, Aviation,
Chemicals, Nano-Tech, Pets, Animals, IT, Computers, Design, Non-Renewable Energy,
Social Impact, Food and more.

 Bridge Loan Against MNRE Capital Subsidy

Launched by Indian Renewable Energy Development Agency (IREDA), Bridge Loan

Against MNRE Capital Subsidy aims to promote startups engaged in renewable energy
ideas such as biomass power and small hydropower projects. Up to 80% of the project
cost will be funded by IREDA, and the minimum funding allocated shall be Rs 20 lakh.
Applicable Industries: Renewable Energy startups and companies