email quality_pr think_tw TV car fastfood hlth_cons forgn_cos women politics

1 3 5 4 3 5 3 2 3 2
2 3 2 3 4 4 3 2 2 2
3 2 3 4 3 5 3 3 4 2
3 2 4 2 2 4 3 4 5 4
2 2 4 2 2 5 3 3 4 4
2 4 3 3 5 4 4 2 3 4
1 1 2 4 4 1 2 4 2 5
4 5 1 4 5 4 5 1 1 5
2 1 5 3 4 4 2 1 2 1
5 2 4 3 2 5 1 5 3 2
4 3 3 2 1 2 1 5 2 2
3 4 4 4 3 2 5 1 5 3
4 3 2 2 3 3 4 2 2 3
1 2 2 4 2 5 1 3 5 4
2 3 4 1 5 4 2 4 4 5
3 2 1 3 4 3 2 3 2 5
5 1 1 5 1 2 4 2 2 4
3 5 5 3 5 5 5 1 2 3
3 2 4 2 4 4 1 4 1 3
1 3 3 2 2 5 2 5 1 3
movies settle_abr brded_pdts week_out ccard Age Age_Cd Gender Gender_Cd
4 1 1 1 5 24 1 M 1
4 2 2 2 4 26 1 F 2
4 3 4 4 3 42 3 M 1
5 4 5 5 5 39 2 F 2
5 5 3 3 4 37 2 F 2
5 4 3 3 3 48 3 F 2
4 3 3 3 1 32 2 F 2
3 3 5 5 2 28 1 M 1
2 2 4 4 3 29 1 F 2
5 1 2 2 1 36 2 F 2
4 5 1 1 2 26 1 M 1
2 4 4 4 3 36 2 M 1
4 3 5 5 4 46 3 F 2
3 2 2 2 5 38 2 M 1
2 1 1 1 4 27 1 M 1
1 2 5 5 3 41 3 F 2
4 3 3 3 2 33 2 M 1
4 4 2 2 1 42 3 M 1
4 5 3 3 2 44 3 M 1
4 4 3 3 3 38 2 F 2
 Education Education_Cd
Post_Graduate 5
HSC 2
SSC 1
SSC 1
HSC 2
HSC 2
Graduate 4
SSC 1
Post_Graduate 5
Graduate 4
Post_Graduate 5
SSC 1
HSC 2
Post_Graduate 5
Graduate 4
HSC 2
Diploma 3
Diploma 3
HSC 2
Diploma 3
 Cluster Membership Final Cluster Centers
Case
Number Cluster Distance Cluster
1 1 3.143 1
2 1 2.735 email 2
3 4 2.610 quality_pr 2
4 4 2.969 think_tw 4
5 4 2.883 TV 3
6 2 3.274 car 4
7 3 4.724 fastfood 4
8 2 3.659 hlth_cons 2
9 1 4.656 forgn_cos 2
10 3 4.441 women 3
11 3 3.784 politics 3
12 4 4.220 movies 3
13 2 3.064 settle_abr 2
14 1 3.779 brded_pdts 2

15 1 4.276 week_out 2
16 2 4.552 ccard 4
17 2 4.905
18 2 5.233
19 3 2.706 ANOV
20 3 3.274 Cluster
21 Mean
Square
22 email 3.317
quality_pr 1.406
think_tw 2.739
Number of Cases in each TV 0.489
Cluster
Cluster 1 5.000 car 2.322
2 6.000 fastfood 1.100
3 5.000 hlth_cons 7.400
4 4.000 forgn_cos 7.522
Valid 20.000 women 7.050
Missing 2.000 politics 1.550
movies 1.417
settle_abr 5.239
brded_pdts 4.972

week_out 4.972
ccard 6.050
The F tests should be used only for descripti
been chosen to maximize the differences am
 Final Cluster Centers
Cluster
2 3 4
4 3 3
3 2 3
2 3 4
3 3 3
4 3 3
4 3 4
4 1 4
2 5 3
2 2 5
4 3 3
4 4 4
3 4 4
4 2 4

4 2 4
3 2 4

ANOVA
Cluster Error
Mean
df Square df F Sig.
3 1.266 16 2.621 0.086
3 1.396 16 1.007 0.415
3 1.599 16 1.713 0.205
3 1.158 16 0.422 0.740
3 1.640 16 1.416 0.275
3 1.619 16 0.680 0.577
3 0.813 16 9.108 0.001
3 0.874 16 8.607 0.001
3 0.787 16 8.952 0.001
3 1.472 16 1.053 0.396
3 1.269 16 1.117 0.372
3 1.077 16 4.864 0.014
3 1.252 16 3.971 0.027

3 1.252 16 3.971 0.027

3 0.866 16 6.989 0.003
s should be used only for descriptive purposes because the clusters have
en to maximize the differences among cases in different clusters. The
 Classification Function Coefficients
Cluster Number of Case
1 2 3 4 New_Case S1 S2
email 31.269 33.065 24.747 34.942 2 62.53882 66.12926
quality_pr -30.812 -26.393 -7.341 -35.644 2 -61.62441 -52.78662
think_tw 11.690 14.516 24.432 14.036 4 46.75869 58.06488
TV 48.785 53.718 61.369 57.098 2 97.57042 107.437
car 36.660 33.761 24.860 38.365 2 73.32025 67.52242
fastfood 17.810 16.857 4.486 21.642 5 89.05117 84.28467
hlth_cons 61.749 67.216 47.604 83.118 3 185.2467 201.6482
forgn_cos 68.326 83.315 100.779 95.035 3 204.9785 249.9436
women 18.599 18.277 6.428 28.969 4 74.3956 73.10626
politics -10.168 -8.200 -7.619 -14.055 4 -40.67096 -32.79822
movies -23.077 -20.219 -10.054 -26.292 5 -115.3866 -101.0939
settle_abr 43.597 50.964 49.428 59.800 5 217.9848 254.8224
brded_pdts 7.650 18.228 28.640 20.426
3 22.95077 54.68288
ccard 33.752 23.320 6.532 25.831 4 135.0063 93.27858
(Constant) -433.046 -536.622 -554.349 -683.076
-433.046 -536.622
Fisher's linear discriminant functions 559.0742 587.6199
597.0569
S4

clusters 1 1 4 4 4 2 3
R_1 R_2 R_3 R_4 R_5 R_6 R_7
email 1 2 3 3 2 2 1
quality_pr 3 3 2 2 2 4 1
think_tw 5 2 3 4 4 3 2
TV 4 3 4 2 2 3 4
car 3 4 3 2 2 5 4
fastfood 5 4 5 4 5 4 1
hlth_cons 3 3 3 3 3 4 2
forgn_cos 2 2 3 4 3 2 4
women 3 2 4 5 4 3 2
politics 2 2 2 4 4 4 5
movies 4 4 4 5 5 5 4
settle_abr 1 2 3 4 5 4 3
brded_pdt 1 2 4 5 3 3 3
ccard 5 4 3 5 4 3 1
 S3 S4
49.49386 69.88473
-14.68164 -71.28871
97.72802 56.14378
122.7384 114.1961
49.7194 76.72932
22.43173 108.2123
142.8113 249.3548
302.3368 285.1042
25.71222 115.8753
-30.47423 -56.22174
-50.2693 -131.4607
247.142 299.001

85.91943 61.27715
26.12823 103.3248

-554.349 -683.076
522.3874 597.0569

2 1 3 3 4 2 1 1 2 2
R_8 R_9 R_10 R_11 R_12 R_13 R_14 R_15 R_16 R_17
4 2 5 4 3 4 1 2 3 5
5 1 2 3 4 3 2 3 2 1
1 5 4 3 4 2 2 4 1 1
4 3 3 2 4 2 4 1 3 5
5 4 2 1 3 3 2 5 4 1
4 4 5 2 2 3 5 4 3 2
5 2 1 1 5 4 1 2 2 4
1 1 5 5 1 2 3 4 3 2
1 2 3 2 5 2 5 4 2 2
5 1 2 2 3 3 4 5 5 4
3 2 5 4 2 4 3 2 1 4
3 2 1 5 4 3 2 1 2 3
5 4 2 1 4 5 2 1 5 3
2 3 1 2 3 4 5 4 3 2
 2 3 3
R_18 R_19 R_20
3 3 1
5 2 3
5 4 3
3 2 2
5 4 2
5 4 5
5 1 2
1 4 5
2 1 1
3 3 3
4 4 4
4 5 4
2 3 3
1 2 3