COVER SLIDE FOR CAMPAIGN #2

[adapt this page so it visually showcases Campaign #2. Include things like the
theme name, an image or two that represents the campaign, your company
name and logo, campaign dates, etc. Make this cover slide your own.]

Pro Tip: Canva has a lot of beautiful designs in their “presentation” category. Check it out
for inspiration. You can save a single slide as a jpeg and place it in your Part 5 template.
Campaign #2 Overview

For our second campaign, we focused on encouraging

people to continue to stay home and to try new and
creative ways to express themselves. Because of this,
two of our blog posts were focused on different ways to
be creative during quarantine. One of our blogs was
about traveling after COVID-19, and another was a
photographer feature, focusing on how COVID-19 has
affected one freelance photographers and what she has
been doing to try and stay busy.
Blog Post #1

[insert screenshot of
Facebook post]

[insert screenshot of post]

Blog Post #2

[insert screenshot of
Facebook post]
Blog Post #3

[insert screenshot of
Facebook post]

[insert screenshot of post]

Blog Post #4

[insert screenshot of post]

Facebook Posts

[insert screenshot of post] [insert screenshot of post] [insert screenshot of post]

Instagram Posts
Campaign Email

[insert screenshot of email (at least top portion)]

 Google Analytics
Apr 12-22, 2020
Audience > Overview Behavior > Site Content > All Pages > Top 5 Pages
Acquisition > Overview > Users
Page Title Pageviews Avg. Time on Bounce
Users 6 Direct 3 Page Rate

New Users 3 Referral 1

1) /blog 23 00:04:52 0.00%

Sessions 15 Organic 0
2) /home 12 00:06:27 22.22%

# of 2.50 Social or other 2 /blog/how-has-cov

id-19-affected-freel
5 00:07:27 0.00%
Sessions/User 3) ance-photographer
s

Avg. Session 00:12:50 Behavior > Overview

/blog/traveling-aft
Duration 5 00:01:26 100.00%
4) er-covid-19-your-tr
avel-bucket-list
Pageviews 60
Pages/Session 4.00
/blog/when-life-cru
Unique Pageviews 41 5) shes-creativity
4 00:02:22 0.00%
Pageviews 60
Avg. Time on Page 00:04:17 Behavior > Site Content > Landing Pages
Bounce Rate 26.67%
Title of top landing page /home
Bounce Rate 26.67%

Title of top exit page /home

% Exit 25.00%
 Instagram Insights

Social Media Metrics Instagram > Activity

Interactions 17
Facebook Insights
Facebook > Overview > Last 28 days Profile Visits 17

Actions on Page Insufficient Post 8 Website Clicks 0

data
Engagement
Reach 35
Page Views 18 Page Followers 1
Insufficient Impressions 117
Page Previews Video (if app) 1
data

Page Likes 1 Instagram Posts

#1 #2 #3 #4 #5
Post Reach 7
Likes 2 5 3 5 4
Facebook Posts
Comments 0 0 0 0 0
#1 #2 #3 #4 #5
Shares 0 0 0 0 0
Reach 4 4 4 5 1
Saves 0 0 0 0 0
Reactions,
0 0 1 0 0
Comments, Shares
Profile Visits 4 1 1 6 1

Clicks 0 0 1 1 1
Reach 27 30 29 27 25
 Email Metrics
Date Sent 04/19/2020 4:41PM

Open Rate 44%

Click Thru Rate 50%

Bounce Rate 10%

# of Sends 10

# of Opens 4

# of Clicks 2

# Opt Out 0
Campaign #2 Reflections
What metrics stood out for you most with
Campaign #2? What were the most striking
What you saw
differences across each channel in areas such as
time on page, engagement, or click-thrus?
What were the big ah-ha's? What adjustments
What you
did you make along the way? How did these
learned adjustments make a difference?
If you were to keep running campaigns for your
mock company, what would you do differently in
going forward to increase user engagement with
comments on your blog or participation in your
Overall
social media efforts? What would you do
impressions differently to drive more new visitors to your
website and get them to stay on the site longer?
What would you do differently to get more email
“opens?” etc.
We realized that our open rate for the email had increased from
our first campaign to the second one. The click-thru rate for
campaign #1 was 0% and campaign #2 was 50%.
A lot more likes on Instagram came with the fact that we asked
our friends to follow the Instagram page. With this, we had a lot
more likes but still lacked in comments, shares, and saves.
I feel like the website bounce rate is too high right now and
fixing that would definitely be a primary goal. We would need to
have more visuals like images and videos to keep people
engaged on our blogs, leading them to check out other parts of
our website as well. Apart from that, we would also look to make
our captions for Instagram and Facebook a lot more engaging so
we can get people to share their thoughts via comments or
simply even share or save our post.