• ABHISHEK SINGH – 19PGDM002

• ADITI SINGH – 19PGDM003

• AYUSHI AGARWAL – 19PGDM077
• ARPITA MOHTA – 19PGDM013
• MADHAV UPADHYAY – 19PGDM085
SHEELA JHADU: HI-5 BROOM

PRODUCT DESCRIPTION:
• The sheela jhadu brooms will offer enhanced features and bristle options to ensure efficient,
hassle-free cleanup for the most demanding commercial jobs.it is waterproof and is dust
free.

• Also enables one-handed cleaning under tables, fixtures, and hard-to-reach areas.

• Help workers save time by reducing steps in a task, reducing the time of a step and reducing
user effort. Engineered to last and designed to perform in a variety of common spaces. It will
deliver fast, consistent results shift after shift

SSO MODEL:
Product Class Target Group Message Element
Moderately priced dust free Service class people Easy and quick cleaning
and waterproof cleaning
equipment.

Budget friendly dust free Housewives Better hygienic environment

cleaning equipment

Low priced dust free and Maid servants Easy and quick cleaning
waterproof cleaning
equipment

Tacti
cs
Creative
Execution
Big Idea

Strategy – “Easy Hassle Free Cleaning”

BIG IDEA:
• Through Sheela Jhadu you can have easy lifestyle.

• The idea is to communicate the benefits of the brand in a comic manner.

• This will ensure eye-catching and unique advertising to create an impact on the consumers.

• Quick cleaning

• Dust free brooms hence less health issues