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Different Functions of The Organization and Its Relationship To Marketing
Different Functions of The Organization and Its Relationship To Marketing
PROF’-ASHOK D
SUBMITTED BY-
AMRITA PADMAKUMAR
20BBA0039
What is an Organization?
Characteristics of an Organization
(1) Division of Work: Division of work is the basis of an
organization. Under the division of work, the entire work of the business is
divided into many departments. The work of every department is further
subdivided into sub works.
Functions of an Organization
A business organization has to perform a number of functions in
order to achieve its objectives. The various functions of a business
organization can be grouped into the following broad categories:
PURCHASE FUNCTION
The Purchasing function is concerned with acquiring goods and
services for use by the organization. Man, machine, materials, and money are
essential factors for any business. The purchasing function collects and
coordinates all the necessary factors of the business. Proper organizing is
helpful in the smooth running of the business and helps to achieve its
objectives.
The responsibilities of this function usually extend to buying goods
and services for the entire organization (not just the Production function),
including, for example, office equipment, furniture, computer equipment, and
stationery. Production is the functional area responsible for turning inputs
into finished outputs through a series of production processes.
In buying goods and services, purchasing managers must take into
account a number of factors – collectively referred to as ‘the Purchasing
Mix’:
PRODUCTION FUNCTION
The production function is another important function of the
business. Converting raw materials into finished products to satisfy human
wants by creating utility is known as production. Under this function, raw
materials and semi-finished products are processed and assembled to create
utility. Hence it is an important function of the business to create utility for
the satisfaction of the consumers by the production of goods.
The simple answer: Marketing can’t sell more than what production
can produce. Production can’t create items that marketing can’t sell (because
it has the wrong features or price point)
FINANCE FUNCTION
CONCLUSION