FUNDRAISING

B O OTCA M P
Learn how to raise funds
from international VCs
4 Day Programme High
intensity, action-packed
Run by pros

FUNDRAISING BOOTCAMP
COMPANIES
DON’T FAIL, THEY RUN OUT OF CASH.

Funding is Your pitch can Don’t leave it to

CR ITICAL MAKE OR CHANCE,
for survival break you. get the pro &
& growth. get results

FUNDRAISING BOOTCAMP
P I TCH I N G I N V E STO RS P OOR LY P R E P ARED
Y OU WI LL F AI L
IS HARD
You only get You don’t have any investor prop: You don’t have
ONE SHOT ALL PRODUCT THE TIME.
& TECH.
to get it right.

Wrong. You have

85% of startup CEOs are
NO CLEAR
FIRST TIMERS. International investors
PROCESS
ARE MORE to closing, no priorities.
Your investor deck DEMANDI NG
S CKS than locals.
Expecting chance
encounters and

Raising funds is a
Good intentions don’t count, “COFFEE CHATS”.
MARATHON DELIVERY Wrong.
is everything.
but you don’t have a plan.

FUNDRAISING BOOTCAMP
Get the inside track on Practice in front of Get 300 european
THE WORLD OF TOP VENTURE VC TA RGET LIST
VENTURE CAPITAL CAPI TAL ISTS with verified emails

Learn from a
Leave with
SUCCESSFUL
Be
STRESS-TESTED ALL M ATERI ALS,
INVESTOR on your pitching skills
TOOLS, DATA &
PROCESS
and entrepreneur

you need
Build your killer Find and fix the
PITCH DECK WEAKNESSES
IN YOUR PITCH
& funding strategy

WANT AN INVESTOR
TO GUIDE YOU THROUGH THE FUNDING PROCESS?
FUNDRAISING BOOTCAMP
MEET YOUR HOST
FRANCOIS MAZOUDIER
PROGRAMME LEAD

SMALL ANGEL INVESTOR.

RAISED OVER $200M.
TECH VETERAN. KNOWN FOR
BS-FREE APPROACH TO LIFE.
400+ INVESTOR NETWORK
GLOBALLY.

FUNDRAISING BOOTCAMP
FUNDRAISING BOOTCAMP:
INTENSE & FOCUSED
4 DAYS REAL PROS:
intensive, fast-paced,
action-driven programme
no “visionaries”
nor “digital prophets”.
DESIGNED
100%
TO RAISE
LEARN
HARD HITTING: from real examples, real stories,
real entrepreneur journeys
FUNDS FROM
INTERNATIONAL
no BS, no sugar-coating.

We break down to your core value(s) and VIDEO

rebuild your pitch with what makes you a
RECORDED DAI LY, INVESTORS
MUST-INV EST with your progress assessed
COM PA NY.
GET HARD,
HARD WORK: REAL INVESTOR
learn, do, practice, fix, iterate.
Then repeat.
FEEDBACK.
Final day pitching real
Venture Capitalists

FUNDRAISING BOOTCAMP
L E AV E R E A DY TO
CLOS E YO U R R O U N D
01 Pitch deck
06 Your pitch, ready to deliver
08 Confident delivery

a. Elevator pitch a. Video assessed daily

Storyline, investor, value
02 & user proposition
b. 3 Min pitch
c. Long form pitch
b. Rehearsed ’til perfect
c. Hacks and techniques for a
memorable delivery

03 Financial storyline

Investor target list with

07 The bootcamp toolbox
09 Real investor feedback

04 verified contact details

a. Templates a. Before/ after
b. Investor tracker b. Storyline analysis
All investor documentation
05
c. Investor POP c. Personalised
and materials d. 1,000 investor list with recommendations
verified emails
e. Data and search tools

FUNDRAISING BOOTCAMP
Fundraising Bootcamp: Day 1
Module Time

Programme Agenda + Introductions 10:00 Lunch 13:00 1.8 How to: research VC data 17:30

1.1 Venture Capital | What they don't teach you 10:30 1.81 Data tools I use, with links
1.3 3 min pitches + group review 14:00
1.82 Boolean + Google
1.11 VC - GP - LP 1.31 Set up peer groups
1.83 Advanced Searches
1.12 Why raise from VC (/not) 1.32 3 min pitches
1.84 Content: outline.com & other tools
1.13 Alternatives to VC funding 1.33 Group review

1.14 What investors expect from you 1.9 Design tips & tricks 18:00
1.4 Best & worst pitches (videos + discuss) 16:00
1.15 What they don't tell you 1.91 Graphic Design basics
Break 16:30
1.16 How they use you, not help you 1.92 High impact slides, photography, icons, Infographics & data viz

1.17 VC lingo, key terms, BS and fund hierarchies 1.5 Financials 16:45
1.10 Wrap-up Q&A 18:15
1.18 Key nasty terms
1.51 What's your financial storyline?​
End 18:30
1.19 Common mistakes & misconceptions
1.52 KPIs​

1.2 The Investor Kit 11:30

1.53 CLV/ LTV/ CAC​

1.21 Full Investor pack - don't go out without it 1.54 Cap Table

1.22 Executive summary

1.6 USP 17:00
1.23 Pitch email + 1-page summary
1.61 You’re not special (enough)
1.24 Short pitch deck Homework
​1.62 Changing the reality field
1.25 Long pitch deck Incorporate group review feedback
1.7 What's your Team story? 17:15
1.26 Financials XLS Write missing slides or data points

1.27 Printed Q&A list 1.71 90% of your IP, so make it good Build Financial storyline & KPIs

FUNDRAISING BOOTCAMP
Fundraising Bootcamp: Day 2
Module Time

Meet up, coffees and pastries 9:00 Working Lunch 14:00 Homework

Daily Agenda 9:15 2.3 Pitch & Deck Workshop | part 2 or 2 14:30 Fill in missing Pitch deck slides

Build unit economics & financial storyline

2.1 Full size deck overview/ slide by slide 9:30
Build team story
2.11 What sucks
Start building full length PPT
2.12 What's expected

2.13 Common mistakes

2.14 Good pitch deck (example)

2.2 Pitch & Deck Workshop | part 1 or 2 10:00

One on One sessions

One on One sessions

END 19:00

FUNDRAISING BOOTCAMP
Fundraising Bootcamp: Day 3
Module Time

Meet up, coffees and pastries 9:30 Lunch 13:30 Homework

3.1 3 min pitches + group review 10:15 3.4 Meeting investors & process 15:00 Incorporate speech delivery tips

Complete new design elements (if any)

3.11 3 min pitches 3.41 How to get intros to each VC
Complete 3 min pitch deck
3.12 Group feedback 3.42 How to: avoid VC fishing for info
Rehearse 3 min pitch deck
3.2 Bootcamp Tools 11.45 3.43 Pitch email + 1 pager

3.44 How to do cold emails -and not

3.21 FB European VC List
3.45 How to follow-up
3.22 How to find and assess your investor targets

3.23 POP 3.5 Your 90 sec, 3 min and 10min pitch decks 16:30

3.24 Process Tracker 3.51 Your 1st filtering call pre-meeting

3.3 Assessing Prospect Investors 12:00 3.52 Common questions to expect from investors

3.31 Term 3.6 Deal dynamics: timings, stages, priorities 17:30

3.32 Size 3.61 How to create a competitive deal ”platform”

3.33 Common traps 3.7 Final Q&A 18:00

3.34 Raising in the UK vs. US

END 18:10
3.35 Key differences

3.36 Why more $ available

3.37 Financiers vs entrepreneurs turned VC

3.38 Expectations vs UK/EU investors

FUNDRAISING BOOTCAMP
Fundraising Bootcamp: Day 4
Module Time Module Time

Meet up, coffees and pastries 8:30 Lunch 12.15

Daily Agenda 9:00 4.3 Speech delivery Part 2 of 2 12:45

4.1 3 min pitches + group review 9:15 4.31 Shape and clarify story

4.32 Presentation techniques

4.11 3 min pitches

4.12 In depth pitch reviews 4.4 Warm up 15:00

4.2 Speech Delivery Part 1 of 2 10:45 4.5 Final Pitches with guest VCs 15:30

4.21 The Foundation of storytelling 4.51 3 min pitches

4.22 The kind of communicator you would like to be 4.52 Investor feedback

4.23 Creating a compelling story + "Hero's Journey"

4.6 Programme Winner Vote & Award 17:30
4.24 Peer to peer work
End of Programme + Networking 18:00
4.25 How to stand tall, breathe well, project voice for impact

FUNDRAISING BOOTCAMP
LONDON COHORT - SUMMARY

LONDON COHORT 1
Video highlights

FUNDRAISING BOOTCAMP
 95%
? “THIS HAS SAVED ME
ONE WHOLE YEAR OF
WORK.”
Lars Sudmann, CEO of Bloola.

NPS score Reading, researching, finding targeted

investors who invest in your space,
Our customers would recommend our stage, geography, have no competing
“why don’t they services to others, and do. See
testimonials.
investments, etc… takes forever. Our
teach like this at The NPS is used as a proxy for gauging a
1,000+ fully customized list of investors
the Cambridge MBA customer's overall satisfaction with a
alone, with verified emails, saves you
I paid so much for?” service and their loyalty to the brand.
months.

FUNDRAISING BOOTCAMP
WHAT CLIENTS SAY

CRIS ANTON TAMARA MARKOTIC ANNE DE KERCKHOVE ANDREW MARTYN

CEO, meetinVR Co-founder, Apaleo Freespee CEO, Angel Investor CEO, Your.Rentals

FUNDRAISING BOOTCAMP
RECOMMENDED BY THE PROs
FRED MIA BRADLEY RAPH
DESTIN JENSEN MATHEWS CROUAN
Partner CEO, Canute CEO CEO, Startup
STRIDE VC Programme AlliApp Bootcamp IOT

FUNDRAISING BOOTCAMP
BEFORE & AFTER
A CLEAR STORYLINE AND CONCISE, CONFIDENT DELIVERY.

PROMOMII YOUR RENTALS

DAY 1 DAY 1

DAY 4 DAY 4

FUNDRAISING BOOTCAMP
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FUNDRAISING BOOTCAMP
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FUNDRAISING BOOTCAMP