WK 10

APRIL 2015 77368/PMD03

Time : Three hours Maximum : 75 marks

PART A — (10  1 = 10 marks)

Answer any TEN questions.

Write a note on :

1. Advertising.

2. Segmentation.

3. Advertisement copy.

4. Mass media.

5. Target Audience.

6. Media scheduling.

7. Advertisement budget.

8. Advertising agency.

9. Sales promotion.

10. Sales promotion budget allocation.

11. Eye Galvanometer.

12. Ethics.
 WK 10

PART B — (5  5 = 25 marks)

Answer any FIVE questions.

13. Why companies are often spending money to

advertise their products?

14. Discuss about the means of fixing target audience.

15. List out the criteria used to select media mix.

16. Explain the different methods of fixing budget for

advertisement.

17. Can you eliminate advertising agency? Explain

your stand.

18. Discuss about the precautions to be taken while

implementing consumer oriented sales promotion
schemes.

19. What is social welfare advertisement? Explain its

merits and demerits.

PART C — (4  10 = 40 marks)

Answer question No. 20 compulsory and answer THREE

questions from Q. No. 21 to 24.

20. A leading footwear company is interested to

launch its products in rural area. Devise a suitable
advertising campaign.
2 77368/PMD03
 WK 10

21. What are the different types copy? Which are do

you recommand for products like green tea and
Ginger Coffee.

22. Which products are more suitable to promote

through web advertising? Give valid reasons with
examples.

23. What are the techniques used to measure

effectiveness of advertisement?

24. ‘‘Using women and children in advertisement

should be banned’’– Do you agree? Justify your
answer by giving examples.

————————

3 77368/PMD03