Professional Documents
Culture Documents
Regards, Sales Letters: Sales letters are persuasive messages that persuade
Yours Sincerely, the readers to believe what the sender wants them to believe.
Ravi Kapoor Although expensive and time-consuming, sales letters are very
effective as result-oriented business publicity. Writing of sales letter
Principles of a Business Letter: requires careful analysis of:
1. Brevity: A business letter may sometimes be lengthy but most Customers
of the time it should be framed concised and precised. It should Market
be to the point and should not have exaggerations or wordiness. Product Demand
Utility of the product
2. Clarity: Clarity in business letter can be brought through Cost efficiency
correct – Tenses, Punctuation marks, Correct Sentence Structures,
Sales Letters are used for promoting the sales of products such:
Correct Spellings and Use of exact word for a particular meaning.
Bicycles
3. Accuracy: Accuracy in business letters can be brought
through factual information. The information provided in a
business letter in reference with Testimonials or
Authenticity of a product should be carefully presented
before the customers.
Toothpastes Questions
Hair oils Anecdotes etc.
Pens The purpose of every Sales Letter is to convert the reader into a
Bulbs etc. customer.
Manufactures generally prefer to advertise on:
Radio Writing a Sales Letter
Television Introductory Paragraph: The letter should open with an
Films attention catching statement. It must arrest the reader’s
Popular newspapers attention and immediately appeal to his:
Magazines etc. (a) feeling
(b) interests
Although the basic objective of every sales letter is to promote
(c) social sense
sales, they serve many purposes. They are written to:
Make new customers The lines that follow it should sustain his interest and invite him to
Promote a business idea go through it. In fact, how you write the first few lines will largely
Introduce new products in the market determine whether your entire letter will be read or thrown into the
Generate new demand for a old product waste-basket.
Promote goodwill relation with the existing customers There are several ways of starting a Sales Letter; let us look at
Increase and expand customer network some of them:
Launch a marketing campaign aimed at a target
Making a striking statement:
audience If you are above forty, read the enclosed literature.
So, writing a Sales Letter may involve a careful analysis of the
For the last five years we have been working to produce the
product, service, or idea that needs to be promoted through the
product you want.
letter. The ‘central selling points’ must be identified to make the
To suit your budget we have specially designed a new
letter innovative, fresh and persuasive.
savings scheme. Give us your precious five minutes in going
though the enclosed literature.
The key elements in sales letter are:
You need not feel nervous when asked to make a speech.
Gaining the reader’s attention
Shirts that are a breath of fresh air. Literally!
Building the reader’s interest in the product, service or
We care for your money at ICICI bank, a team of qualified
idea
investment advisors are waiting to guide and fulfill your
Convincing the reader that the product or service is the
investment needs.
best
Motivating him/her to act Special Offers:
The reader’s attention is caught by the: Samsung bring to you a special celebratory offer. Now you
Layout can get a Samsung 74 cm Pure Flat TV, a DVD Player and an
Colour scheme 80 Liter Refrigerator just for Rs 39,990/-. Hurry! To your
Illustrations nearest dealer to avail of this exclusive offer.
Catchy phrases Most cars give you a free audio system. We will give your car
Striking statements audio system installed free of cost with 10 packs of latest mp3
player CD’s. Absolutely Free!
Buy any LG product. Win prizes worth Rs 10,000. Hurry! Our photocopying machine produces copies one and a half
Offer closes October 30.2012 times faster than the best available in the market and produces
We offer absolutely free with every copy of our new no noise at all. Visit us for believing in us.
dictionary a calendar and a copy of Quotable Quotes. (b) Testimonials: Opinions of customers after using a product:
Special Appeals: Mrs. Neena Sharma from Lucknow: “Earlier I had enough
Be a proud owner of a Hitachi air conditioner designed for pain in my joints due to which I could not do my household
your room on your budget. work. Sometimes, I used to have unbearable pain and I
A great Gold and Diamond collection for the greatest could not even walk for a distance. But, after using ‘Sandhi
moments of our life. Sudha’, I have got so relaxed in the joint pain that now I can
go for a walk outside and enjoy with my household work.”
Relating an Anecdote, a Joke or a Story: Mr Naresh from Mumbai: “Earlier, I could not tolerate the
Have you heard a story of a kind who turned into gold sensation in my teeth whenever, I had something hot or cold.
everything he touched? You can make our Sonalika But, this toothpaste ‘Sensodyne’ has given back my strength
Tractors perform the same magic. They plough deeply of eating freely without any sensitivity. Thanks to
though the hardest soil and prepare it so richly that ‘Sensodyne’.”
whatever you sow, you will reap Gold.
Shree KamalNath is every inch a successful man. The (c) Guarantee:
pages of the enclosed pamphlet story of his success. We On every purchase of ‘Timex’ watches, we give you a
invite you to go through it. guarantee of 2 years for any wear and tear in the product. We
assure a new replacement for the purchased product from us.
Asking a Question:
(d) Free Trials:
Do you want to invest your money with high rate of
Come! Experience the adventure of new ‘Mahindra Scorpio-
interest with us on short duration?
Gearless’ free test drive.
Are you nervous when asked to make a speech?
Ours is a new opening in ‘Body Shaper Gym’. Try 15 days
Are you able to cook your breakfast in time?
free trial. If you do not experience any change in your body
Do you throw away you pen when the ink is finished?
shape, we allow you a months trial on free basis.”
Body of Sales Letter:
The body of a Sales Letter should contain information that builds (e) Free Samples:
the interest of the reader/customer in the product/service and We are sending you two sachets of newly launched
convinces him/her that the product is very important for buying. shampoo from our company ‘Silk&Smooth’. Experience it
Key features of the product may be included and selling points and let us know the results on the given address:
should be focused. Therefore, all necessary statements must be
Silk &Smooth Pvt.Ltd., 24/A, Four
written with the help of:
Lane Square, Mumbai-400021
Facts
Figures Closing of Sales Letter: This is the most important part of the sales
Testimonials letter because it motivates the reader to act. It should tell the reader
Guarantee what he should do, giving specific instructions and providing
Free samples
Trial offers
(a) Facts:
some special inducements to get a quick response. Any one of the (Company’s Name)
following examples may be appropriate:
Incentives for early entries:
Sample Sales Letter
The first 200 subscribers will get three special gifts.
There is a rebate of 25 percent for the first 100 SUNRISE ELECTRONICS(INDIA) LTD.
customers. 541/DARYA GANJ, NEW DELHI-100021
FAX;0511-2254612;MOBILE;09985462156;E-MAIL:
Limited Offers: sunrise.ele@gmail.com
This is a limited offer for professionals like you. November 2, 2014
The offer is valid till stocks last.
Dear Customer,
With summer approaching, you may be thinking of how to
Deadline: keep your house cool so that you can have sound and healthy sleep
The offer closes on October 21, 2014 and can get ready for another days work with more energy and
enthusiasm. To meet your needs, LG India; largest consumer
electronics and home appliance company offers the widest choice in
‘Split-Air Conditioners’ and ‘Window Air Conditioners’. The
detailed information is given in the enclosed brochure attached with
this letter.
We, the authorized dealer of LG in the region, guarantee for
three years against all manufacturing defects and repairs, or
Dear Customer, replace any part that might cause trouble at our cost.
With the brochure, you will find a card. Please fill it in and mail
Opening: The letter should open with an attention catching to our mentioned address in the brochure. We shall send our
statement that could be a special offer, a unique product feature, technician to your house to assess your fitting requirements and to
a stimulating questing, a startling statement, a fact, a prize advice you about the location of air conditioner.
announcement a promise, a remarkable There is offer of special discount of 10% if, the order is placed
quotation/proverb, or a persuasive suggestion. Its purpose is to get on or before November 30,2012. All installation charges will be
the reader devote a few moments of attention to the letter. borne by us.
Body: Related information that builds the interest of the reader in Thank you,
the product and convinces him/her that the product is worth Yours Faithfully,
buying should be given. The selling points should be focused with MohanLal
the help of: Testimonials, Test Trial Schemes, Early Gifts, Limited (SalesExecutive)
Offers, Guarantee etc. Encl: Brochure
Our School is organizing an Inter-School Singing The date and time of suspension of the water supply is as
Competition in the school auditorium. More than 20 school from under:
over the city will participate.
Date: April 16, 2019
Time: 10:00 a.m. to 6:00 p.m.
Thus, we request you to store the sufficient amount of water
beforehand to minimize the difficulty. 1. Agenda Item # 1:
Karan Kumar
(Secretary) (b) Decision:
Water Works Department
Agenda Writing According to the above given format, one can increase the Agenda
An agenda, also called a docket or a schedule, is a list of activities Items like: Agenda Item #2; Agenda Item #3 and so on.
in the order they are to be taken up, from the beginning till the
So, an agenda is a document of planned activities or topics to be
adjournment. An agenda helps in preparing for a meeting by
providing a list of items and a clear set of topics, objectives, and discussed or done one after another. There are different kinds of
time frames that are needed to be discussed upon. agenda like: Sales Agenda, Trip Agenda, Board Meeting Agenda,
Training Agenda, Project Meeting Agenda, Leadership Meeting
Format of an Agenda: Agenda, Operations Meeting Agenda etc.
These provide an effective instrument for a fruitful and coordinated
Date: meeting or process.
Absentees:
Sample Meeting Minutes
MINUTES OF MEETING
Dr. P.K. Singh, Head - Humanities and Applied Sciences, presided a meeting of faculty
members of HAS Deptt. on Tuesday 05th, 2015 at conference hall (Saraswati Block) around
03:00 pm.
Taking into consideration the above agenda, following points were taken into account:
i. In case of leave required by any faculty of the department, must be brought to the notice
of the HOD/Coordinator prior from the day of its implementation.
ii. In case of personal or family emergency conditions, faculty should inform the
HOD/Coordinator telephonically stating the cause of his/her absence that day.
iii. If the days of leave availed by any faculty, exceeds, it should also be immediately
brought to the notice of the HOD/Coordinator.
iv. During the conduction of regular classes, if any leave is availed by any faculty, he/she
should ensure a prior arrangement of the classes with proper intimation to the concerned
HOD/Coordinator.
v. During the sessional exams/ end semester exams, if the faculty is assigned any
invigilation duty or duty related to the exam, then it should be timely intimated to the
HOD/Coordinator and should be seen (at the end of the faculty) that a suitable
arrangement of faculty or staff is ensured.
vi. The faculty members are also requested to busy themselves in doing concrete and
constructive activities instead of wasting their time and of others too by gossiping and
sitting into other faculty member’s cabin during the college hours.
vii. In a semester, if the number of LWP’s exceeds six, the faculty may have to undergo the
process of rejoining; if allowed by the authorities.
viii. There should be no discrepancy in the time at which the bio-metric thumb impression
is made with that of the time entered into the attendance register at the time of arrival
at the campus in the morning.
ix. It has been observed that a few faculty members flock around the bio-metric device a
few minutes prior to their scheduled departure in the evening; which is a waste of time.
It is therefore requested from them to reach the thumb impression area in time.
x. Faculty members are required to stick to the time duration given to them for the
evaluation and submission of the internal examination copies. They must ensure the
submission of the copies in or within the stipulated time.
xi. The evaluation of the internal exam copies should be seriously done as it bears the
future of the students. Non-serious evaluation by any faculty member shall lead to
serious consequences at the end of the authorities.
xii. Faculty members are also required to maintain the decorum of the internal/external
exam duties i.e. they are requested not to talk among themselves or even on their mobile
phones at the corridor area of the invigilation rooms or even next to next invigilation
rooms.
xiii. Reporting time at the exam cell and invigilation room should be seriously taken into
account.
xiv. In case of problem in carrying the answer copies because of bulk, it is advised to get
the problem solved by doing it on shared basis.
xv. In case of sickness/illness of any faculty whose duty has been assigned for invigilation,
he/she is suppose to give proper arrangement as his/her compensation.
xvi. Faculty members should ensure correct behavior at the place of invigilation and must
also expect the same from the students too.
xvii. Faculty members should ensure formal dress code, as guided by respective circulars,
throughout the session, both for males and females.
xviii. Faculty members coming by riding bikes must have worn their helmets.
xix. If any co-curricular or extra duties are assigned to any faculty member, that has to
brought into the notice of the HOD/Coordinator with immediate effect.
xx. Faculty members must exchange their mobile numbers among themselves so as to get
quick availability of them at their immediate requirement and also to have get official
work accomplished without delay.
xxi. Owing the sense of responsibility towards the college, faculty members are required to
contribute their efforts in bringing admissions, voluntarily. Their suggestions in this
context are highly appreciable.
The meeting concluded @ 4:15 PM with a note of oath that each one should bear some
responsibility towards the college and should be committed in doing that.
Copy to:
1. Director Sir SMS-IT, for information please.
2. Dean Academics, for his kind perusal and further action.
3. All faculty members, in soft copy.