Professional Documents
Culture Documents
Background of Gopalganj
Background of Gopalganj
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Historical Events: A battle between Babor (the Mughal Emperor) and Nusrat
Shah (Sultan of Bengal) was held on the bank of the river Ghargara (presently
known as Ghagar). Fakir Sannyasi Resistance took place in the region during the
early part of the British rule. Mr. Dhirendra Nath Bishwas of Kotalipara was killed
in Anti British Movement and Mr. Mahananda Bishwas Jalilpar was killed during
the mass upsurge of 1969.
Marks of the War of Liberation: There are two mass graves, one mass killing
site, two memorial monuments in Gopalganj district.
Literacy: Literacy rate of Gopalganj district is total 58.1%, male 60.3% and
female 56.0%.
Main Rivers: The Garai, the Madhumati, the Kaliganga and the Ghagar are the
notable rivers of Gopalganj district.
Main Crops: Paddy, jute, sugarcane and ground nut are the main crops of
Gopalganj district.
Main Fruits: Mango, black berry, palm, banana are the main fruits of Gopalganj
district.
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Economic Situation: The economy of Gopalganj is predominantly agricultural.
Out of total 230494 holdings of the district, 67.88 holdings are farms that produce
varieties of crops namely local and HYV paddy, sugarcane, wheat, vegetables,
spices, jute, pulses, and other minor cereals.
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Chapter 2 What is Eco-Cultural Tourism
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tourism [9] and its prevalent culture. This is a new form of tourist activity where
both the ecological and cultural aspects of a landscape are combined to create a
site for tourists. It can also be explained as a travel to destinations where both the
natural and cultural endowments are the prime attractions and considered to be
a potential strategy to support conservation of natural habitats, exhibition of
indigenous cultures and an alternative to economic sustainability. It is therefore a
tool for economic empowerment and development of indigenous communities
that keeps traditions alive and supports the protection of both natural and
cultural heritage thereby increasing visitors’ appreciation. In other words, it is a
form of sustainable tourism, that is; “tourism which leads to management of all
resources in such a way that economic, social and aesthetic needs can be fulfilled
while maintaining cultural integrity, essential ecological processes, biological
diversity and life support systems” [10]. This recent offshoot of tourism sector has
grown to be a potential business in its own space as it showcases the natural
beauty of the area, endemic flora and fauna, wildlife, local culture, traditional
cuisines, dress and ornaments, art and heritage thereby strengthening the local
communities socially and economically. Northeast India being the most
mesmerizing part of the Indian sub-continent mirrors perfect blending of life,
culture and ecology. This region is relatively an unexplored and unique area in
terms of both geography and cultural diversity and is characterized by the
abundance of natural endowments such as dense and thick forests, variety of
flora and fauna, meandering rivers, enchanting hills, waterfalls, snow-capped
mountains etc. This region is the homeland of approximately 65 indigenous tribes
along with a host of more than 200 sub-tribes having their own distinctive culture,
customs and traditions that are preserved till today. This paper through a case
study of Darap village, tries to argue that eco-cultural tourism is a potent force for
sustainability in terms of economic, social and cultural development as well
biodiversity conservation in the region. The study is a qualitative exploratory
research based on both primary and secondary data. Primary data and
information have been collected through field experiences. Secondary data have
been collected from various relevant books, journals, websites, tourist brochures
etc.
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Chapter 3
Mission, goals and objectives of eco-cultural tourism
Conservation
Ecotourism offers a unique opportunity for tourists to contribute to the
conservation of protected habitats, wildlife refuges and parks. According to the
U.S. Agency for International Development, "Where areas have been officially
reserved for nature conservation, many developing-country governments lack
sufficient funds to manage and protect them" (see References 3). The money
spent by tourists to visit protected natural areas helps raise funds to continue to
protect those areas for future generations.
Impact on Local Economies
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Local economies benefit from ecotourism when tourist-related industries build up
in support of these activities. For example, tour agencies, local craft markets,
hotels and restaurants all benefit from a thriving tourist economy. According to
the International Ecotourism Society, "By increasing capacity building
opportunities, ecotourism is also an effective vehicle for empowering local
communities around the world to fight against poverty and to achieve sustainable
development."
Social and Cultural Awareness
One of the main goals of ecotourism is to increase the awareness tourists have
about the social conditions surrounding a travel destination. Such conditions as
poverty are often hidden from tourists. Ecotourism aims to expose tourists to the
realities of social and economic climates in an area. For example, rather than
visiting a nature preserve in Africa without receiving any information on the lives
of local people surrounding and working to protect the preserve, ecotourism
educates travelers on the interdependent relationship between conservation,
sustainability and the real life of local communities. The International Ecotourism
Society describes one of the main principles of ecotourism as building cultural
awareness and respect for local people and customs
Educational Opportunities
Ecotourism works to combine travel with educational opportunities on
sustainability and conversation. Ecotourism educates travelers on the value of
protecting natural areas and resources and introduces travelers to concepts of
sustainability within local communities and economies. Tourists are not the only
ones who are educated by participating in ecotourism. When an emphasis in a
community is placed on protecting a natural area and its resources, and an
economy builds in support of those protective efforts, local people are also
educated about sustainability and conservation practices that will benefit their
community
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Chapter 4 Tourism Resources in Gopalganj
This is 5% of all tourist attractions listed in Dhaka Division. The major types of
tourist attractions listed here are landmarks and nature attractions. Then there is
also amusement parks listed in Gopalganj. You may find a list of all categories of
Gopalganj attractions on this page. Click on a category to find all attractions of
Gopalganj of that type.
Gopalganj is a district on the banks of Madhumati River in southwestern
Bangladesh. It is one of the 17 districts in Dhaka division. It is bordered
by Madaripur and Barisal district on the east, Pirojpur, Khulna and Bagerhat on
the south, Narail and Magura on the west, Faridpur on the north.
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In the ancient times, this area belonged to the Bengal region. In the Sultani and
Mughal period, the region was ruled by the Hindu kings. During the permanent
settlement in 1793, Muksudpur sub-district of Gopalganj district was part of
Jessore, and the remaining part was in Dhaka-Jalalpur district.
In 1909, Gopalganj subdivision was formed after demolishing Madaripur
subdivision. Mukadpur sub-district of Faridpur was included in newly created
Gopalganj sub-division. On 1 February 1984, the Gopalganj subdivision was
upgraded to the district.
This district has a glorious history in the field of art and culture of Bangladesh.
Gopalganj's "Artist Society" has played a significant role in the liberation war in
1971.
Gopalganj is the birthplace of Father of the Nation Sheikh Mujibur Rahman. He
was born in Tungipara sub-district. He led the revolution for the independence of
Bangladesh in 1971. He was assassinated by some army officers of Bangladesh in
1975.
Sheikh Mujibur Rahman's Mausoleum Complex is the main attraction of this
district. It is located in his birthplace Tungipara sub-district. His graveyard and old
house is located inside the compound.
The Court Mosque is another attraction of Gopalganj. It was built in 1949 and
inaugurated by the then Governor of East Pakistan Khaja Nazimuddin. The
mosque has a distinctive architecture with beautiful dome and minaret.
Madhumati River bank is also an excellent place to visit in this area which has
been developed for tourism recently.
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Chapter 5 Analyzing Marketing Mix
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Physical Evidance: People, museum, library, pond, jamidarbari etc.
People: people is main factor to every product that you serve.
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Sheikh Rasel poura shishu park
Product: Sheikh Rasel poura shishu park
Price: To visit the park each person needs to spend 20 taka.
Process: Process is very simple way. Its situated in gopalganj sadar. Rickshaw is
simple way you go to place.
Place: Its situated in gopalganj sadar.
Promotion:Social media, newspaper etc
People: Local people,Tourist etc.
Physical evidence: Nagardola, children playing tools
Court Mosque
Product: Court Mosque.
Price: If you visit this place, its very cheap.
Process: Bike,Rickshaw,bus are available.
Place: Its situated In gopalganj sadar.
Promotion: Newspaper, social network.
People: local people and tourist.
Physical evidence: Sheikh kamal stadium, Bangabandhu college hall.
Modhumati river
Product: Modhumoti river.
Price: To visit that place its very easy and cheap rate of price.
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Process: Bike, boat,easy bike etc.
Place: Its situated in gopalganj.
Promotion: Social media, news.
People: Local people.
Physical Evidence: Boat, water, people.
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Chapter 6 Stakeholders
In business, a stakeholder is any individual, group, or party that has an interest in
an organization and the outcomes of its actions. Common examples of
stakeholders include employees, customers, shareholders, suppliers,
communities, and governments. Different stakeholders have different interests,
and companies often face tradeoffs when trying to please all of them.
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1 Customers
Stake: Product/service quality and value
Many would argue that businesses exist to serve their customers. Customers are
actually stakeholders of a business in that they are impacted by the quality of
service and its value. For example, passengers traveling on an airplane literally
have their lives in the company’s hands while flying with the airline.
2 Employees
Stake: Employment income and safety
Employees have a direct stake in the company in that they earn an income to
support themselves, as well as other benefits (both monetary and non-monetary).
Depending on the nature of the business, employees may also have a health and
safety interest (for example, transportation, mining, oil and gas, construction,
etc.).
3 Investors
Stake: Financial returns
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Stake: Revenues and safety
Suppliers and vendors sell goods and/or services to the business and rely on it for
revenue generation and on-going business. In many industries, the suppliers also
have their health and safety on the line, as they may be directly involved in the
company’s operations.
5 Communities
Stake: Health, safety, economic development
Communities are major stakeholders in large businesses. They are impacted by a
wide range of things, including job creation, economic development, health, and
safety. When a big company enters or exits a small community, they will
immediately feel the impact on employment, incomes, and spending in the area.
In some industries, there is a potential health impact, as companies may alter the
environment.
#6 Governments
Stake: Taxes and GDP
Governments can also be considered a major stakeholder in a business as they
collect taxes from the company (corporate income), as well as from all the people
it employs (payroll taxes) and other spending the company incurs (goods and
services taxes). Governments benefit from the overall Gross Domestic Product
(GDP) that companies contribute to.
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Chapter 7 Component of Tourism
The components of travel and tourism can be broadly divided into six key areas.
We will discuss each of these areas in this slide and this will help you understand
the players in this industry.
1. Travel Agent :
A travel agent provides information to the people on various travel destinations,
advises them of available holiday packages to suit their tastes and budget and
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chart their travel plan. He would generally sell the travel associated products like
currency exchange, car rentals, insurance etc.
2. Tour Operators :
Tour operators offer holiday packages which comprise of
1.Travel like by rail, road or air.
2. Accommodation like hotels, resorts, apartments, guesthouses
3. Travel services like airport pick and drop, sightseeing, excursions etc.
These tour operators may be the wholesale operators who operate tours only
through retail travel agencies or they may be direct sell operators who market
their product directly to the public.
3. Lodging and Catering :
This components consists of those who provide accommodation to the people in
the form of hotels, resorts, apartments, camps, guest houses etc. The
accommodation may be marketed individually or through the tour operators in
the form of package. Direct marketing may require huge costs on advertisement
and selling through a tour operator guarantees the occupancy rate throughout a
holiday season. These service providers also take care of the catering needs of the
people b providing them huge cafeterias, various fast food outlets in house or in
the form of a Galleria.
4. Various Kinds of Transport :
Transport providers are those operating any major form of transport. They could
be airlines, cruise lines, car rentals, and rail companies. A tourist’s choice of
transport would depend on the travel budget, destination, time, purpose of the
tour, and convenience to the point of destination.
5, Information & Guiding :
The tourist information and guidance providers include a number of service
providers such as those offering insurance, recreational, communication, and
banking services; government agencies; tour guides; industry associations;
packaging agents; ticketing agents; and holiday sellers.
6. Tourist Attractions :
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The principle of attraction is to establish the need for the attraction in a particular
location to invite more footfall. It may be a huge theme park, a museum, a gallery,
a heritage building, an educational center etc. huge potential tourist.
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Ethnic: Know the nationality of people.
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Branding
Destination branding is about identifying the destination’s strongest and
most competitively appealing assets in the eyes of its prospective visitors,
building a story from these that makes the destination stand out above its
competitors, and running this narrative consistently through all marketing
communications.
1 Carry out researches
The very first step is recollecting information about the surrounding
environment, in order to become familiar with monuments, museums, the
most popular areas, artistic and cultural activities, the , less renowned
places, local products and handicraft, the biographies of relevant people
who had once lived there and, last but not least, the folkloristic and
gastronomic traditions.
2 Spread information through the media
Social media such as Facebook, Instagram and Pinterest are the perfect tool
to share pictures and information. The main purpose is get to your guests
so as to let them know the characteristic of your destination as much as
possible. This will definitely help you when your guests will be about to
plan their next holiday, due to the fact that they are going to remember the
posts you had published about the advantages of your destination. This
could be enough to let them opt to stay at your property.
3 Create a specific page on your website
You are now fully aware of the crucial role websites play to attract and
convert your potential guests. So, you might add a specific section on your
website containing all the information about your location. Also, try to
create a blog where to write about information relating to the weather,
museums and main attractions. At the same time, you could give insider
tips about the location or write about some ‘weird’ happenings that have
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taken place in your place or that concern your hotel. It will thus help your
hotel ‘be found’ by those guests who are looking for that experience and
then convert them into loyal customers.
4 Stress the importance of the brand identity of the destination in your
offers
In order to best benefit from Destination Branding, it is important that
symbolic and experience information of the brand identity of your
destination are included and visible in your offers, through additional
services and extra activities that best meet your guests’ needs. This
strategies turn out to be useful both in terms of disintermediation,
provided that the best offers are reserved for direct bookings, and in terms
of a full satisfaction of your guests when they have decided to stay in your
hotel. In this way, you will enhance your reputation and the loyalty to your
brand.
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Chapter 10
Swot analysis of tourism resources in Gopalganj
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Strength:
Natural environment.
Architectural design.
River and pond.
National fame of hospitality.
Nice scenic beauty with flora and fauna.
Weakness:
Lack of pure water.
Lack of safety and security.
Lack of Promotional and local interest.
Lack of public appearance.
Lack of development.
Lack of hotel restaurant.
Opportunity:
Huge opportunity in tourism industry.
Growth of GDP
Employment Opportunity.
Increase living standard of people.
Threats:
Political instability.
Negetive perception about gopalganj.
Architectural buildind are decline.
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Chapter 11
This Communication Process
helps you to undertake Communications Management for your team.
It does this by taking you through the Communication Process, step-by-step.
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Identify the messages that need to be sent
Determine your target audience for communication
Decide on your message format and timing
Draft your message and gain approval where required
Communicate your message, through communications events
Gather feedback and improve your communication processes
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Chapter 12
Tourism area life cycle of Gopalganj
Exploration Stage
1.A small number of visitor arrive seeking unspoiled destination
2.Tourist facility hardly exist.
3.Tourist share facility with local.
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4.Economic return from tourism significant.
Involvement:
1. local people start to notice that there are increasing number of people
coming to there local area .
2. They start business to provide food guide, accommodation and
transportation
3. Building tourist host relationship.
4. Local food accommodation and transportation involved.
5. Tourist host relationship from the previous test continuous.
1.Big companies start to see the emerging potential of the area as a tourist
resort and therefore start to invest money in region.
2.Avertisment create tourist market.
3. Local ownership, involvement and tourism decline.
4.The landscape start to change.
Consolidation Stage
As a business segment ages and matures, numerous companies may find
themselves offering the same products, at roughly the same price and
quality, to the same market. The competition drags down sales and profits,
while businesses struggle to innovate and remain viable. The answer in this
situation is market consolidation: the takeover of the small by the strong
through outright purchase or merger. This action reduces competition and
tends to boost prices. That's not so good for the consumer, perhaps, but it's
a natural cyclical development in the business realm.
Problem – Stagnation Stage
Popularity may be short lived. People may become bored with the resort
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once its initial appeal had waned. Little of the original natural environment
will remain and negative comments about what it used to be like may lead
people to find somewhere new to discover. The effect of falling tourism if a
resort goes out of fashion leads to economic decline and the under-
utilisation of tourist infrastructure. The eventual closure of some of the
businesses will lead to a rise in unemployment.
Decline or Rejuvenation
The tourist resort then has two options; either go into decline or rejuvenate
and develop more sustainable strategies based upon lower visitor numbers.
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Chapter 13: Rs tour operator
5/20Gopalganj
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Recommendation: The authority doesn’t responsibility tour postponed.
Price:15000/= ( taka only)
5Days 4 night
Chapter 14
Conclusion:
At last we tell that Gopalganj is a suitable place for eco-tourism and also cultural
tourism. Here people come for traveling .the people of Gopalganj are much
tourist friendly .the tourist go back their destination with good experience .but
this local community need much awareness about the tourist destination.
because of their awareness they can attract more tourist . The local community
can also develop community base tourism.
An eco-tourism is much needed to conservation the environment.so this idea can
be developed every eco friendly destination.
Eco-tourism can increase the knowledge .and the tourist can learn the about the
preservation and conservation system of the environment.
Recommendation
Eco-tourism is a great opportunity for the tourist to learn about the environment
and how to preserve them..
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Now here I mention some points about eco-tourism of Gopalganj
Ø Accommodation shortage
Ø Lack of good transportation
Ø Food and water problem
References
http://adswww.harvard.edu/ >
< http://www.lib.uchicago.edu/Annex/pcaplan/reflink.html >
< http://www.niso.org/linkrept.html >
< http://www.handl < http://www.openly.com/SLinkS/SLinkS.html > e.net/ >
http://www.dlib.org/dlib/december98/12hitchcock.html >
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