Issue No.

014

LEAP ISSUE NO.16

CORE PURPOSE
“To create and nurture after-market ecosystem to keep the automobiles fit and healthy
and customers happy and smiling”

VISION
“To become Leading Automotive Independent After Market player in India by establishing
Network of 2000 workshops and Revenue of Rs.500 crores by FY-22"

Good Corporate Citizen Integrity Customer First Respect Excellence Speed

 Alok Kapoor
Head - Franchise Business

Dear Partners,

The second quarter of F'20 was filled with mixed actions. Decision on J&K, Chandrayan -2, economy not doing well, sluggish
demand of Automotive products, slashing of Corporate tax and rainfall in abundance were the main topics which kept
everyone guessing about the outcomes.

Let's hope that business in Kashmir valley will return to normalcy soon and our Franchise partners in Anantnag and nearby
locations in the new state of Kashmir will start serving the customers in coming days.

In August-2019, the dip in Auto service demand was a big surprise for OEMs and other players. Despite of the overall
negative sentiments prevailing among business circles, in Q2 all MFCS Franchises together could hold on to their Q1
numbers. Overall revenue for Car Service at MFCS workshops in Q2 was 7% higher than that of Q1 and the revenue for
two-wheeler business has also grown considerably. This revalidates our belief that multi-brand automotive service
business is satisfying to the very fundamental needs of the vehicle owners and this business is not disturbed by the cyclic
winds.

During April- September 2019, we had also witnessed market share gain by new players like Kia, MG and other players like
Renault which were good indicators for the Multi-brand Service Industry.

I would also like to congratulate all at MFCS family for the various achievements during Q2, which include:
a) MFCS network reaching new locations.
b) Rejoining of few Franchise Partners who had left the network earlier.
c) Formal approval of M-ASC concept by Central offices of major Insurance PSU's. The approval process involved thorough
deliberations by their internal functions like Claims, Accounts, Taxation, Legal, Compliance and by their renowned
consulting firms of Big 4 fame.
d) CX training to front staff of Franchise Workshops
e) Launch of 'Sahi ka Sath' campaign at FOFO workshops in North and East zones
f) Reduction in NPSF complaints from 0.7 % in Q1 to 0.6 % in Q2 and then continous improvement in CSI score by additional
3% (improved from 86% to 89%).

In the second month of Q2, market stared showing some positive side since Onam, followed by Ganpati festival, Navratri-
Durga Pooja- Dussehra, which is expected to continue through Diwali, Chhat Pooja, Gurupurab and Christmas during Q3.

While the stage is set for a great performance, we should not be complacent and should focus on customer satisfaction.
Many new actions are planned for Q3, which include launch of new range within MFC Spares.

In the next edition of Leap, we would like to publish commendable smile stories shared by our Franchises, describing the
real events of how they earned “Customer Smiles” by walking an extra mile. The details of this column would be shared
soon, so please start compiling stories for your workshop.

All the Best for Q3!

Wishing all of you a very Happy and Prosperous Diwali.

Alok Kapoor

Pg. No. 2
 FOFO Inauguration

Inauguration of MFCS 4 Wheeler Franchise (Any Car Service) Vibgyor Automobiles - Koundampalayam, Coimbatore was inaugurated
Samruddhi Auto World, Mira Road - Mumbai on 23rd July 2019 on the 28th of September 2019.

2 Wheeler Franchisee Inauguration in Delhi NCR, Haryana Auto Agency - Gurugram, inaugurated on 7th August 2019

Other Franchisee Inauguration

Franchisee Name City

Sri Sendur Motors Pvt Ltd Thiruchengode
Neelganga Automobile Munger
Vijaya Motors Aurai
J R Automotives Agra
Aashri Automobiles Taraori
Choudhary Auto Repair Sri Ganganagar
Sri Raja Babu Automotivies Pvt Ltd Vijayawada
R K Motors Ajmer Raod
Raj Motors Aligarh
Wadkars A1 Service Center Koparkhairane
Kaveri Motors Borivali
Aman Workshop Gopalganj
Bansharaj Automobiles Jaunpur
Shivam Automobile Supaul
Raju Auto Mobiles Banda
Mahashiva Enterprise Mysore
Wecare24 Automobiles Pvt Ltd Kichha
Yamuna Motors Jagadhri
Sgmg Automobiles Siliguri

Pg. No. 3
 Franchise Performers Q2 FY- 20
Highest Highest
Revenue ROs
Highest Revenue of
Rs.80 Lakhs Highest ROs 896%

Surbhi Global Pvt. Ltd. Zenith Automotive Services,

Gwalior Meerut

Highest
Highest Spares
CSI% Offtake
CSI of 100% Spares Offtake of
Rs.21.77 Lakhs
Niangzen Service Center,
Churuchandrapur Poonam Motors,
Delhi

Technical Training Calendar

Pg. No. 4
High quality ‘Technical E-learning’ at no additional cost
Access to 'Ask the expert' for technical queries
Periodic evaluation of technicians to measure learning
Enhanced work quality and productivity for workshop

Exlpore Technical E-learning on MFC Times!

Download the APP or Visit: https://mfctimes.chaptervitamins.com

Pg. No. 5
 Training Updates

Basic Course - 2 Wheeler from 9th to 12th July 2019 at M/s D N Singh Services, Ranchi

th th
Basic Course - 2 Wheeler from 15 to 18 July 2019 at Amon Motors, Rajarhat, Kolkata

CUSTOMER EXPERIENCE DRIVE

CUSTOMER
EXPERIENCE DRIVE

CXD at Jamshedpur on 21th August 2019 CXD at Mumbai on 24th September 2019

Customer Delight Experience is the key ingredient in service industry, thus we intend to give exceptional experience to our customers
when they visit MFCS Franchise. We started with our webcast series on Customer Experience Drive to develop soft skills of Franchise
staff. This was initiated in November 2018, wherein we received a positive feedback from Franchise towards the program.
In Q2 F'20 we conducted two sessions of CXD at Jamshedpur & Mumbai. The program is based on Customer Handling & Interaction
Skills for front staff like Works Manager, Service Advisor & Customer Relationship Manager, who manages customers on regular
basis. We received a good response from participating Franchises. The learners participated actively in the Role-Play Activities and
Group Discussions. We look forward that CXD will contribute in enriching our Franchise Value Proposition.

Pg. No. 6
 Brand Campaign Sahi Ka Saath
Implementation North & East Franchisee Workshops

Pg. No. 7
Packaging For New MFC Product Launched

Pg. No. 8
Packaging For New MFC Product Launch

Pg. No. 9
 SCM Updates

Diwali Offers Released on MFC Proleum - 2W Channel

Pg. No. 10
 SCM Updates

Diwali Offers Released on MFC Proleum - 4W Channel

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 SCM Updates

New Products Launched

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 SCM Updates

New Products Launched

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 SCM Updates

New Products Launched

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 SCM Updates

Introduction of New MFC Grease

Part Numbers Product Description Pack Size MRP

FFPZZMFGR-0001 Li Base Light Green Grease 100g 100g 42

FFPZZMFGR-0002 Li Base Light Green Grease 200g 200g 75

FFPZZMFGR-0003 Li Base Light Green Grease 500g 500g 170

Introduction of New MFC Coolant

MRP
Part Numbers Product Description Pack Size

250
FFQMFLB0009 Antifreeze Green Coolant- 15
Universal 1Ltr

Antifreeze Green Coolant - 950

FFQMFLB0010 3
Ready Mix 5Ltr

Pg. No. 15
 SCM Update
MFCS Rewards Club

Total Registered FOFO - 161

Total Members - 265
Points Accumulated - 19,97,400
Gifts Redeem - 88 Gifts

Pg. No. 16
 Franchise Employee Engagement
Independence Day Celebration

Deep Automobiles, Aurangabad Decent Automobiles, Purnai Parmar Automobiles, Motihari

Shree Automobiles, Musrighari Advait Motors, Ratnagiri Bhaswati Motors, Kolkata

Kriti Automobiles, Nashik Indradhanush Automobiles, Bikramganj Krishna Automotive, Nagpur

Sona Automobiles, Rosra Bhushan Automobiles, Naubatpur

Pg. No. 17
 Franchise Employee Engagement
Cricket League

RSG Motors, Noida

Ganesh Chaturthi

Shri Wardhaman Motoworks, Jabalpur Sinha Car, Khoparkhairane

Apex Motors, Gujarat R S Motors, Katni

Pg. No. 18
 Franchise Employee Engagement
Vishwakarma Puja

Shri Wardhaman Motoworks, Jabalpur Krishnaarpit Automobiles, Lucknow Aman Service Center, Korba

Jayansh & Adarsh, Patna Deep Automobiles, Aurangabad Bhagwan Motors, Gonda

Venture Automobile, Ranchi Aurora Automobiles, Patna Ananya Motors, Ranchi

Mahalaxmi Motors, Gaya Durga Automobiles, Daltenganj Bansharaaj Automobiles, Janpur

Jaiswal Enterprise, Faizabad Patna Wheels Point Raj Automobiles, Mughal Sarai

Pg. No. 19
 Franchise Employee Engagement
Vishwakarma Puja

Deep Motors, Mau A M Motors, Tinsukia Vijaya Motors, Aurai

R S Motors, Katni Sharda Associates, Sultanpur Shanti Sudama Motors, Azamgarh

A K Motors, Ghazipur J P Auto, Sitapur Downtown Motors, Lakhimpur

Samruddhi Autoworld A1 Auto, Howli Autolab, Guwahati

M/s J.P. Automobiles, Shahjahanpur Baruah Automobile, Mongoldoi Amaun Automotive Services, Khatima

Pg. No. 20