Hennessy

From Wikipedia, the free encyclopedia

For other uses, see Hennessy and  Hennessey.

Jas Hennessy & Co.

Founded 1765; 255 years ago

Founder Richard Hennessy
Headquarters
Cognac, France
Area servedWorldwide
Key people Laurent Boillot, Chairman & CEO; Boris de Vroomen, International Director
Products Cognac
Revenue  €954.2 million (2012)
Owner Chris Hennessy
LVMH (66%)
Parent
Diageo (34%)
Website Hennessy.com
Jas Hennessy & Co., commonly known simply as Hennessy (French pronunciation: [ɛnɛsi]),
is a French cognac distiller with its headquarters located in Cognac, France. Jas
Hennessy & Co. sells about 50 million bottles a year worldwide, making it the largest
 cognac producer, supplying more than 40 per cent of the world's cognac, a variety
of brandy. The company is owned by Moët Hennessy, which is in turn owned
by LVMH (66%) and Diageo (34%).

Contents

• 1 History

• 2 Marketing

• 3 Products

• 4 Collectors' bottles

• 5 Hennessy Literary Awards

• 6 In popular culture

• 7 Notable consumers

• 8 Notes

• 9 References
History[edit]

Richard Hennessy (1724–1800) founded the distillery in 1765

Brand ambassador Maurice Hennessy at a presentation of new cognac in 2011

The Hennessy cognac distillery was founded by Irish Jacobite military officer Richard

Hennessy in 1765.[1] His son James Hennessy gave the company its name Jas
Hennessy & Co in 1813.[2] During the 1970s, Kilian Hennessy, a fifth-generation direct
descendant of Hennessy, became the CEO of Hennessy, succeeding his first cousin
Maurice-Richard. Kilian Hennessy spearheaded the company's 1971 merger with Moët
et Chandon, which created Moët Hennessy.[3]

Moët Hennessy merged with Louis Vuitton in 1987, creating one of the world's
largest luxury brand conglomerates, Louis Vuitton • Moët-Hennessy or LVMH. In 1988, a
management crisis led to the group's takeover by Bernard Arnault, owner of the haute
 couture house Christian Dior, with the support of Guinness.[citation needed] Kilian Hennessy
remained on the company's advisory board until his death in 2010 at the age of 103.[3]

Marketing[edit]
Recently, Hennessy has tried to broaden the appeal of the drink beyond its traditional
base of older drinkers by introducing new products such as "Pure White", "Hennessy
Black"[4] and "Fine de Cognac" and marketing them accordingly. [5]

Products[edit]
• Hennessy V.S
• Privilége V.S.O.P
• Hennessy X.O
• Hennessy X.X.O
• Hennessy Master Blender's selection
• Hennessy Paradis
• Richard Hennessy
• James Hennessy
• Hennessy Paradis Imperial
• Hennessy 8
• Hennessy Black
• Hennessy Pure White
• Hennessy Classivm

Collectors' bottles[edit]
Year
Collector bottle Description Notes
released
Hennessy VS "44" 2009 Honor of 44th president Barack Obama
Hennessy VS "NUL" 2010 National Urban League
Blending of Art (five different bottles with two
Hennessy VS "BOA" 2010
designers per)
Hennessy VS "KAWS" 2011 New York graffiti artist KAWS design
Hennessy Fine De
2011 Tea House Maison de Thé Théodor
Cognac and Tea
Hennessy VSOP Helios 2011 Gold Bottle (named after Greek god of sun)
Hennessy VSOP "NyX" 2011 Platinum bottle (label glows under black light)
Hennessy VSOP Kyrios 2012 Black bottle (3D label)
Hennessy VSOP Depuis 2013 Red bottle
Released every year since 2007 (2011 bottle sits
Hennessy XO Odyssey 2007–11
on rock formation)
Hennessy Kenzo 1997–99 Fashion designer Kenzo (subsidiary of LVMH) [n 1]

Hennessy Red Book 2011 Levandovka filling

Hennessy X Futura 2012 New York graffiti artist Futura
Hennessy Luminous 2013 Brand name on label has luminous glow
Hennessy VS x Scott
2016
Campbell
Hennessy VS x Jon One 2017
Hennessy VSOP x John
2017
Maeda
Hennessy X.O x Marc
2017
Newson
Hennessy VS x Vhils 2018
Hennessy VS x Felipe
2019
Pantone

Hennessy Literary Awards[edit]

Hennessy sponsors the New Irish Writing competition in the Irish Independent, and the
associated annual Hennessy Literary Award, that has launched such Irish writers
as Joseph O'Connor, Dermot Bolger, Patrick McCabe, Colum McCann, Frank
McGuinness, Anne Enright, Hugo Hamilton, Dermot Healy and Neil Jordan.[6][7][8]

In popular culture[edit]
Hennessy is mentioned in hundreds of hip-hop, pop and kpop songs,[9] including "KC
Tea" (2010) by Tech N9ne,[10] "Hennessey" (2004) by 2Pac,[11] "Hennesey n Buddah"
(2000) by Snoop Dogg,[12] and "Love Scars" (2017) by Trippie Redd, "Boombayah" by
Korean girl group Blackpink, "Hennessy" by Bloo[13][circular reference], Digital Underground's
"The Humpty Dance", "Pass Me Da Green" by Master P (1997),[14] "Moodz"
by Blackbear, and the Jenny Lewis song "Red Bull & Hennessy".[15]

The cognac was notably mentioned in the chorus of the Drake single "One Dance"
(2016),[16] which reached #1 on the Billboard Hot 100.[17]
Hennessy is the drink of choice for Blues musician Del Paxton in the movie That Thing
You Do![18]

J
u
m
p

t
o

ns
ea
av
ri
cg
ha
t
i
o
n