KARL LAGERFELD

a German creative director, fashion designer, artist,

photographer, and caricaturist
 “I don’t know how to cook and
make my bed. All I can do is draw
and make collections "

He was known as the creative director of the

French fashion house Chanel, a position held from
1983 until his death, and was also creative director
of the Italian fur and leather goods fashion house
Fendi, and of his own eponymous fashion label. He
collaborated on a variety of fashion and art-related
projects.

Lagerfeld was recognized for his signature white

hair, black sunglasses, fingerless gloves, and high,
starched, detachable collars.
Bag CHANEL BOY Lagerfeld hits
Using coding elements -
tweed, bouclé, pearls,
gold-plated buttons, two-
tone shoes, intersecting Cs
- he created real objects of
desire for a new
generation of shoppers.
Chanel
tweed suit

Models in the latest

collection of Karl
Lagerfeld
 In addition to creating collections for three major fashion brands,
Lagerfeld was constantly involved in additional side projects such as

Duet with numerous collaborations with famous brands. For example, in 2004,
Lagerfeld accepted an offer from H&M to create a joint clothing

H&M collection. When creating the collection, Karl decided to abandon the
traditions of the Chanel fashion house, saying that the world had
already been presented with a lot of copies. He put his own personal
style into the line. The collection turned out to be laconic, in black and
white colors, and Karl was able to make it youthful, thanks to the
introduction of interesting textures and prints. Fashion critics were
delighted, and the collection became an international sensation and sold
out in a couple of days.
After the designer's death, the
Karl Lagerfeld Fashion House
announced the development of
The White Shirt Project as a
tribute to the designer. Carl once
said, “If you asked me what I
would most like to invent in
fashion, I would say: a white
shirt. For me, a white shirt is the
basis of everything. Everything
else comes after. "

Karl Lagerfeld, 1960s