Group Name- ICON

Presented to-
Presented by-
Md. Awlad Hossain
Shahida Binte Rahim-11707053 (Leader)
Assistant Professor
Md. Prince Mahmud George- 11707009
Department of Marketing
Md. Khalilur Rahman- 11707012
Comilla University
Lima Saha- 11707029
Sakib Ahmad Dhruvo-11707030
Nishat Tasnim- 11707060
B.M. Ziaul Haque Zia-11707061
 Presentation topic
Presentation topic-
Practicing of Integrated Marketing
Communications Promotional Mix of
Practicing ofUnilever Company
Integrated Marketing
Communications Promotional Mix of
Unilever Company
Shahida Binte Rahim
ID: 11707053
 Unilever Company Profile
Founded on 2 September, 1929
Unilever Company Profile
Founded on 2 September, 1929
Products of Unilever
Brands of Unilever
Divisions of Unilever
 Advertising
Develop Advertising Promotional Strategy of Unilever
Advertising
 Print media

 Outdoor media

 Online media
Md. Khalilur Rahman
ID: 11707012
 Direct Marketing
Develop Direct Marketing Message

 Welcome message
 Print Media

Telemarketing Develop Direct

Broadcast
Marketing Media
Media Strategy

 Catalogs Direct Mail

Lima Saha
ID: 11707029
Interactive/Internet Marketing

 Develop Interactive/Internet
Message

 Advantages Of Messaging
For Unilever
Interactive/Internet Media
Strategies Of Unilever

1 Mobile

2 Home Shopping
Channels

3 Direct Mail
Nishat Tasnim
ID: 11707060
 Sales Promotion
-
-The set of marketing activities undertaken to boost
sales of the product or service

- Process of persuading a potential customer to buy the

product
Muhammod Prince Mahmud George
ID: 11707009
 Personal Selling
Develop Personal Selling promotional strategy

 Media kits
 News conference
 Special events
Sakib Ahmad Dhruvo
ID: 11707030
 Public Relations

The professional maintenance of

a favorable public image by a
company
 Develop PR messages strategy

Internal PR
News releases
Broadcast(video) news releases
B.M. Ziaul Haque Zia
ID: 11707029
 Broadcast
(video & news
release)
News
Conferences Special
Events
Public Relation
Media Strategy

Media kits
Media Tour
 Suggestions For
Unilever Company