Link of the visualization –

https://public.tableau.com/views/effectivedesign/viz1?:display_count=y&publish=yes&:origi
n=viz_share_link

• Does the learner leverage a “pop out effect” or pre attentive attribute?
I have used color to identify worst 3 sub category in term of their sales ,marked them
with red and green for the rest of the sub category, using color as a pre- attentive
attribute will eventually lead to lessen the cognitive load on reader, I had tried to
reduce unnecessary clutter in the visualization.

• How effectively does the learner leverage the “pop out effect” or “pre attentive
attribute”?
I have sorted the data from least to highest in terms of their respective sales and used
color as a pre attentive attribute to highlight worst 3 sale sub category.

• Does the learner use at least one gestalt principle in their visualization?
In the visualization gestalt principle of proximity and enclosure is clearly visible as a
group is formed between the worst performer and other sub products

• How effectively does the learner use a gestalt principle?

Bar chart is one of the best tool to depict the data with very less cognitive load and it
shows gestalt principle in the best way, I focused on decluttering the visualization as
much as possible.

• How well does the design reflect an understanding of cognitive load and clutter?
Bar chart is a simple tool which is very easy to understand and decode as compared to
other visualization tools, it doesn’t increase the cognitive load of the reader.

• For the justification of prompts, does the learner effectively justify their design
choices to their manager?
Fastners, lebels and envelopes are the 3 sub categories which has the least amount of
sales therefore it is recommended to discontinue these products in all the 4 regions ie;
central, east, south and west.