SWOT ANALYSIS OF

PEDILITE(FEVICOL)
• STRENGTH :
1) Valued product among customers
2) Proper segmentation of their products
3) Innovation in their products
4) Creative market strategies

• WEAKNESS :
1) Absence in the rural market
2) Major presence only in India and Bangladesh
3) Pricing is more as compare to competitors
• OPPORTUNITY :
1) Growing adhesive industry
2) More productivity through R&D’s
3) Proper positioning strategy

THREATS :
4) Increasing competition
5) Proper time allocation
6) Must be compatible with the VUCA world