Electronic Marketing:B2B,B2C,C2C

BY
KULDEEP MATHUR
MBA II SEM.
SCHOOL OF STUDIES IN MANAGEMENT
JIWAJI UNIVERSITY
 E-marketing
E-Marketing (Electronic Marketing) are also known as
Internet Marketing, Web Marketing, Digital
Marketing, or Online Marketing. E-marketing is the
process of marketing a product or service using the
Internet. E-marketing not only includes marketing on
the Internet, but also includes marketing done via e-
mail and wireless media. It uses a range of
technologies to help connect businesses to their
customers.
 Electronic Marketing also
Know as………
E-Marketing
 E-Commerce
 Online Marketing
 Internet Marketing
 Web Marketing
 Digital Marketing
 E-Business
Important Features of Ecommerce
 Quality of Image
 Alternate Views
 Zoom Feature
 Consumer Reviews
 Product Comparisons
 Wish Lists
 Advanced Payment Options
 Detailed Shipping Information
 Return Policy
Different Types Internet Sites
Internet Sites are classified into four Categories
1. Company / Brand sites
2. Selling sites
3. Service sites
4. Information sites
Types of Sites Company Websites
1. Company / Brand sites Hindustan Unilever www.hul.co.in
PepsiCo India PepsiCo India
Coca-Cola India www.coca-colaindia.com
Procter & Gamble, India ww.pg.com
NIKE www.nike.com
Puma in.puma.com

2. Service sites State Bank of India www.sbi.co.in

MakeMyTrip www.makemytrip.com
Jet Airways www.jetairways.com
Indian Railway www.irctc.co.in
BookMyShow in.bookmyshow.com
Monster www.monsterindia.com
Facebook Facebook.com
twitter twitter.com
Types of Sites Company Websites
3. Selling sites Flipkart www.flipkart.com
Snapdeal www.snapdeal .com
Amazon www.amazon.in
Myntra www.mynta.com
Olx www.olx.in
Jabong www.jabong .com

4. Information sites Google www.google.co.in

Wikipedia en.wikipedia.org
Quora www.quora.com
Yahoo in.yahoo.com
Bing www.bing.com
Types of E-commerce
B2B
 Business-to-Business
Business-to-business (B2B) is selling products or services
between businesses through the internet via an online
sales portal. In general, it is used to improve efficiency for
companies. Instead of processing orders manually – by
telephone or e-mail – with e-commerce orders can be
processed digitally.
B2B transactions can be processed online in various ways, of
which Electronic Data Interchange (EDI) and B2B e-
commerce are most often used. Although EDI and B2B e-
commerce both have their own, distinctive features, they
are often mixed up.
B2B Websites
 AmazonBusiness.in
 Alibaba.COM
 Indiamart.com
 TradeIndia.com
 Intel
 IBM
 Qualcomm
 Sulekha.com
 Amagi.com
 e-cantonfair.com/China
B2C
 Business-to-Consumer
Business to consumer B2C e-commerce or
electronic commerce is used to describe a transaction
conducted over the Internet between a business and a
consumer for his/her personal use. B2C as a business
model differs significantly from the B2B model, which
refers to commerce between two or more businesses.
B2C (Business-to-Customer) ecommerce is the
exchange of goods or services over the internet
between online stores and individual customers.
B2C Websites
 Flipkart.com
 Amazon. in
 Snapdeal.com
 Myntra.com
 pizzaonline.dominos.co.in (Dominos)
 online.pizzahut.co.in (Pizza hut)
 Lenskart.com
C2C
 Consumer-to-Consumer
C2C, or customer-to-customer, or consumer-to-
consumer, (or citizen-to-citizen) electronic
commerce involves the electronically facilitated
transactions between consumers through some third
party. A common example is the online auction, in which a
consumer posts an item for sale and other consumers bid
to purchase it; the third party generally charges a flat
fee or commission. The sites are only intermediaries, just
there to match consumers. They do not have to check
quality of the products being offered.
C2C Websites
 www.quikr.com.
 www.ebay.in.
 www.olx.in.
Popular E-Commerce Players in India
Thank You