Decision criteria

Goals = These are the key requirements and outcomes required from the purchase.
So out new car choice needs to be within our budget, be comfortable and stylish,
and have a sun roof.
Time = How urgent is the purchase? Do we need a new car straight away or can we
take a few weeks to evaluate the choices and decide?
Decision framing = This is how the purchase task is defined. Are we looking for a
reliable car to get to work, or is this a fun car to help us get away on weekends?