You are the general manager of ABC Sports Store, a locally owned and operated

sports retailer located in a suburban shopping center. You and the store are a
longtime fixture in the local community. The store has very loyal customers
because of the personalized service, the quality merchandise you provide, and your
support and involvement in the local community.
As the new school year begins, you want to run a special promotional campaign
targeted at current students, parents of students, alumni, and staff of your local
university. As part of the campaign, you want to utilize a promotional strategy that
reflects corporate social responsibility and the principles of conscious capitalism.  
Developing a promotional campaign that will sell local university merchandise to
the target audiences is a socially responsible and conscious way and generate
revenue for ABC Sports Store. When developing the campaign, consider common
promotional activities to market products within the retail business and identify the
most effective channels for marketing products.
Promotional materials that will be used in the campaign will be evaluated based
upon the following.
1. Basis of the promotion is clear and well-articulated.
2. Promotion reflects corporate social responsibility/conscious capitalism.
3. Materials are effective in marketing to all designated target audiences.
4. Materials are high quality, demonstrate originality, and have visual appeal.
In 250-500 words, justify the promotional campaign strategies you selected by
addressing the following.
1. Explain how and why the promotion will be effective with each target audience.
2. Discuss how the tenets of corporate social responsibility/conscious capitalism are
applied.
3. Describe why the campaign will generate revenue for ABC Sports Store.