Professional Documents
Culture Documents
Creative Brief
Creative Brief
Outline of Production: This stop motion will indicate how teenagers are affected by social
media and the mental health side of it.
I will ask people to take part as my subjects for this stop motion production.
Order: The start of my stop motion, begins with a girl posting a picture on Instagram and the
next day people start sending hate comments. Then female actor begins to have a breakdown
on the floor.
The production targets the chosen audience by: (according to research and focus groups) Lots
of people between 14-24 year olds receive hate comments and struggle with this on a daily
basis, this affects their mental health. The reason why I chose the British Youth as my target
audience is because I would like to raise awareness of those people struggling and having to
deal with hate on social media.
NB: Add images to your brief so it looks professions – make this creative – do NOT just write
on it.