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    Adisa Salihovic
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    This document provides information on the Marketing course offered at the university, including its structure, objectives, teaching methods, and examination methods. The Marketing course is worth 7 ECTS credits and includes 60 hours of lectures and 15 hours of practice over the semester. The course aims to provide students with basic knowledge of marketing as a guiding business concept. Topics covered include creating customer value, strategic planning, market environment, research, consumer behavior, business markets, segmentation, products, pricing, distribution channels, and communication. Assessment is based on the university's rules and the syllabus provided by the course instructor. Recommended textbooks are listed.

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    WiWi-Marketing

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    This document provides information on the Marketing course offered at the university, including its structure, objectives, teaching methods, and examination methods. The Marketing course is worth 7 ECTS credits and includes 60 hours of lectures and 15 hours of practice over the semester. The course aims to provide students with basic knowledge of marketing as a guiding business concept. Topics covered include creating customer value, strategic planning, market environment, research, consumer behavior, business markets, segmentation, products, pricing, distribution channels, and communication. Assessment is based on the university's rules and the syllabus provided by the course instructor. Recommended textbooks are listed.

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    13 views1 page

    WiWi Marketing

    Uploaded by

    Adisa Salihovic
    This document provides information on the Marketing course offered at the university, including its structure, objectives, teaching methods, and examination methods. The Marketing course is worth 7 ECTS credits and includes 60 hours of lectures and 15 hours of practice over the semester. The course aims to provide students with basic knowledge of marketing as a guiding business concept. Topics covered include creating customer value, strategic planning, market environment, research, consumer behavior, business markets, segmentation, products, pricing, distribution channels, and communication. Assessment is based on the university's rules and the syllabus provided by the course instructor. Recommended textbooks are listed.

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    © All Rights Reserved
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    of 1

    MARKETING ECTS

    Predmet*Subject
    MARKETING 7
    Ukupan broj sati u semestru: Total numbers of hours per semester:
    60 (P) + 15 (A) 60 (P) + 15 (A)
    Semestar Predavanja Vježbe Semester Lectures Practices
    IV 4 1 (A)+0 (L) IV 4 1 (A)+ 0 (L)
    Sadržaj /struktura predmeta: Contents / Structure of the subject:
     Marketing – kreiranje vrijednosti za kupce  Marketing – forming costumers value
     Strateško planiranje i marketing proces  Strategy planning and marketing process
     Marketing okruženje  Marketing environment
     Istraživanje marketinga i MIS  Marketing research and MIS
     Ponašanje potrošača i odlučivanje u kupovini  Costumers behaving and shopping
     Poslovna tržišta i ponašanje poslovnih determination
    kupaca  Segmentation of market, selection of
     Tržišno segmentiranje, izbor ciljnog tržišta i target market and making a position
    pozicioniranje  The product as one of the element of
     Proizvod kao element marketing miksa marketing mix
     Formiranje i strategije cijena  Forming and strategy of prices
     Marketing kanali distribucije  Directions of marketing distribution
     Integrirano marketing komuniciranje  Integrative marketing communication
     Konkurentski, globalni i društveni aspekti  Competitive, global and social aspects of
    marketinga marketing
    Cilj kursa: Course objective:
    Steći osnovna znanja iz marketinga kao Obtain main knowledge from marketing as
    vodećeg koncepta poslovanja u tržišnim guiding concept of business in market
    ekonomijama. economies.
    Nastavne metode: Teaching methods:
    Predavanja, vježbe (A), seminarski radovi i LeLectures, practices (A), seminar
    konsultacije papers and consultations.
    Metode provjere znanja: Examination methods:
    Provjera znanja studenta će se vršiti u skladu s Examination metods will be based on the Rules of
    Pravilima studiranja na I ciklusu studija, Pravilima study on the I cycle, Rules of the student
    o načinu polaganja ispita i ocjenjivanja studenata, examination and assesment methods, Statute of
    Statutom Univerziteta u Tuzli i silabusom koji the University of Tuzla and Syllabus provided by
    predmetni nastavnik treba obezbijediti na početku teacher at the beginning of every academic year.
    svake akademske godine.
    Literatura * Literature:
    1. Boris T. i dr., Marketing, Ekonomski fakultet u Sarajevu, Sarajevo, 2006.
    2. Dibb S. i dr., Marketing, MATE Zagreb, 1995.
    3. Kotler P., Keller K., Upravljanje marketingom, MATE, Zagreb, 2007.

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