SHOULDICE HOSPITAL LIMITED

Submitted by: Shaloo nidhi minz (PGP10046)

Shouldice hospital limited was established in 1945 by Dr. Edward Earle Shouldice in Toronto in the southern part of
Canada.

Patient living within 100km from the hospital should come to the office for the personal examination. Patients need
no appointment it was walk in clinic and Examination hours Were Monday to Friday from 9:30am to 3:30pm and on
Saturday by appointment only from 10:00 am to 2:00pm. For patients living at greater distance who wish to arrange an
examination, admission and operation all in one visit, need to complete questionnaires 1 and 2 by following steps: first
click on medical information, second click on insurance information and third complete all documents are forwarded
to office. Upon receiving all the document, a surgeon will review the information, the office will make the necessary
arrangements to schedule for surgery.

The Nurse’s and Doctor experience

 The nursing staff comprised 22 full time and 18 part time member.
 Nurses were divided into four groups with supervisors for the hospital, operating rooms, laboratory and
central supply reporting to Ursula Verstraete, the director of nursing.
 hospital employed 12 full time surgeons, 7 part time assistant surgeons and 1 anesthetist
 Each surgeon typically performed 3 to 4 operations each day
 Surgeons and assistant were rotated every few days and scrub and circulating nurses were assigned to a new
operating room every 2 to 4 weeks

Services facilities

 The Shouldice Hospital comprised two facility in one building – the hospital and clinic
 All the patients were encouraged to walk up and down the halls and to get in dialog with the other patients and
surgeons. In thought of encouraging the patients, the steps between the floors are constructed with the smooth
inclination
 There are no TV at the bedroom if patients want to see then they have to walk down the steps which was
specially designed for patients

Marketing strategy
 Profit sharing policy among staff and they give their staff a lesser working load and weekends off.
 The hospital relied entirely on word of mouth advertising
Problem now hospital is facing is to increase the capacity by adding Saturday operation or add a floor or new facility
venture by expanding.

Best alternative can be adding a floor in the existing facility as culture is something Shouldice has always focused
upon and adding a floor can help to maintain the culture of the hospital and also staff will be satisfied and also it will
be easily maintained.