CODE BOOK

S.No V.No Information Responses Codes Measure Rem

Sought Pattern arks
1 Name Actual No Nominal -
code
2 V1 Gender Male 1 Nominal
Female 2
3 V2 Age Below 30 1 Interval -
30-40 years 2
41-50 years 3
Above 50 years 4
4 V3 Marital Status Married 1 Nominal -
Unmarried 2
Divorced 3
5 V4 Monthly Less than and equal to Rs.25000 1 Interval -
Income per month
Rs.25001 to Rs.50000 per month 2
Rs.50001 to Rs.75000 per month 3
Rs.75001 to Rs100000 per month 4
Greater than Rs.100000 per month 5

6 V5 Educational 10 1 Nominal -
Qualification Inter 2
Degree 3
PG 4
Other 5
7 V6 Occupation Self-Employed 1 Nominal -
Private Sector Employee 2
Government Employee 3
Home- maker 4
Retired Employee 5
Unemployed 6
Others 7

8 V7 Are you a Yes 1 Nominal

customer of No 2
ICICI Bank
9 V8 Account Type Savings account 1 Nominal -
Current account 2
Salary account 3
10 V9 Do you use E- Yes 1 Nominal -
Banking No 2
11 V10 While opening Yes 1 Nominal -
of account, No 2
were you
aware of e-
banking
services
provided by
the bank?
12 V11- How you Most Valid 5 Ordinal -
V28 perceive Valid 4
Internet Neutral 3
Banking Not Valid 2
System? (5 Not at all valid 1
point Likert
Scale) Totally
agree, agree,
neutral,
disagree,
totally
disagree
13 V29 Degree of Very High 1 Ordinal -
confidence High 2
about e- Not at all 3
banking? Very little 4
Little 5
14 V30- Which are the Very High 5 Ordinal -
V45 reason for you High 4
to use e- Neutral 3
banking? Low 2
Very Low 1
15 V46 Which type of Balance enquiry 1 Nominal -
service mostly Online fund transfer 2
you use? Card to card fund transfer 3
using FD facility 4
Lock / activate debit cards /ATM 5
Requesting a cheque book 6
Stop payment advice 7
buying Railway/bus/train tickets 8
 Online Shopping 9

16 V47 Frequency of Daily 1 Nominal -

transactions? 2-3 times per week 2
Once per week
3
Once per month
Only when needed 4
5

17 V48 Are transactions Very Much 1 Ordinal -

through internet Much 2
secure? not at all
3
Little
very little 4
5
18 V49 which type of traditional banking 1 Nominal -
banking do you net banking 2
prefer? both
3
19 V50 Suggestions for More marketing/promotions should be 1 Nominal -
better done
functioning of Products should have something special,
2
ICICI BANK? as people already possess products from
other companies,
Should open more branches at remote
locations. 3
Better and regular communication with 4
customers
5
others____________________________
___________

Most valid-5
Valid-4
neutral-3
Valid -2
not all valid-1