PROJECT ON By:

SMART Anchuri Nandini-28-004

PHONES Rishikesh-28-100
Nikhil Reddy-28-103
Mounika Reddy-M14-19
Mahesh Kumar-M14-20
Smart Phone Industry in India
 • 1995 – First ever mobile phone call made in
India
• 2002 – CDMA enters the picture
Smart Phone • 2004 – Mobile phones overtake landline
connections
Industry in • 2006 - entry of international brands like
india Samsung and Nokia
• 2016 – Jio enters the market
• 2019 – India becomes 2nd largest smart phone
market
In 2020
Premium smart phone brands in
India
• Iphone
• Samsung
• One plus
Iphone
 GEOGRAPHIC SEGMENTATION
Apple's retail stores are located in highly populated cities
around the world. Global presence,with online presence/
official websites in 88 countries.
DEMOGRAPHIC SEGMENTATION
Apple has a demographic market segmentation like age and
Market income segmentation. It focuses on capturing the attention of
youth and elite few.
segmentation of PSYCHOGRAPHIC SEGMENTATION
Iphone 11 Apple has a branding strategy that focuses on the emotions.
The Apple brand personality is about lifestyle; imagination;
liberty regained; innovation; passion; hopes, dreams and
aspirations and power-to-the-people through technology.
BEHAVIORAL SEGMENTATION
In this market segment Apple providing good product
knowledge to the customers by advertizing on search engines,
T.V. as they have a very good brand image.
 PRODUCT
iPhone 11 is the latest in the line of iPhones. The product has been launched in
three variants – iPhone 11, iPhone 11 Pro and iPhone11 Pro max.
PLACE
As for iPhone sales worldwide, Apple is utilizing several sales channels including
its website, company-branded stores, authorized sales partners and other e-
commerce websites in various markets including Amazon and Flipkart.

Marketing PRICE
In terms of pricing, Apple’s most products come with a large price tag. Apple is
mix well known for its premium products and premium pricing strategy. However, the
reason behind the premium pricing strategy is not mainly to influence the higher-
end customers. These products are great in terms of performance and overall user
experience.
PROMOTION
the promotional mix of the iPhone 11 had certain other outstanding features too.
A large range of features from a revolutionary, high-performance chip to a mind-
blowing screen as well as textured matte glass and stainless steel design, Apple
has put everything into the iPhone 11 to make it stand out against each
smartphone on the shelves.
Samsung
 Geographic segmentation :
It sells their phones around 61 different countries.
Exports to different regions of Asia as Northern, Eastern and
Southern areas.
Demographic segmentation :
Samsung Age, Family, Income.
segmentation Physiographic segmentation :
It attracts every lifestyle, personality including sports lifestyle and
professional lifestyle.
Positioning :
1.Multi-segment Positioning.
2.Imitative Positioning.
3.Anticipatory Positioning.
 Marketing mix
Product :
Samsung galaxy S5, Samsung galaxy note 3, Samsung galaxy note 10.1,
Place :
Sales and service deals.
Retailers.
Distributors.
Promotion :
Print Promotion, Brand Ambassadors.
Price :
Skimming Price Technique (Galaxy Note), Price range between 8,000 to
1,60,000
One plus
 • Product :The OnePlus 7 and OnePlus 7 Pro were launched on
May 14,2019 in Bangalore, New York, and London
simultaneously and went on sale starting May 17 The OnePlus
7 Pro and OnePlus 7 are the first phones to go on sale with
Universal Flash Storage 3.0 storage.
• Place: The One plus brand uses online direct distribution from
Marketing mix its website, it also uses indirect distribution through Amazon,
PC components, and also Chinese online technology stores.It is
being sold only online. They deliver to 16 developed markets.
• Price: OnePlus 7( 8GB RAM, 256GB) price in India starts from
Rs.34,999. The lowest price of OnePlus 7(8GB RAM, 256GB) is
Rs.34,999 at amazon on 5th November 2020.
• Promotion: The promotion is through social networking sites
Youtube and TV
Comparison Between Iphone11 vs Samsung
Galaxy s20 vs OnePlus 7
Feature iPhone 11 Samsung Galaxy OnePlus 7
S20
Processor And Apple A13 Bionic Samsung Exynos 9 Octa Snapdragon 855
Operating System iOS v13.0 Android v10 (Q) Android v9.0 (Pie)

Price(INR) 69,900 66,999 32,999

Camera(Rear) 12 MP + 12 MP 12MP + 64MP + 12MP 48 MP + 5 MP

Battery and 3110 mAh 4000 mAh 3700 mAh

Type Li-ion Li-ion Li-ion
Display 6.1" (15.49 cm) 6.2" (15.75 cm) 6.41" (16.28 cm)

RAM 4 GB 8 GB 8 GB

Camera(Front) 12 MP 10 MP 16 MP
Feature iPhone 11 Samsung Galaxy OnePlus 7
S20
Architecture 64 bit 64 bit 64 bit
Graphics Apple GPU (four-core Mali-G77 MP11 Adreno 640
graphics)
Build Material Back: Gorilla Glass Back: Gorilla Glass Back: Gorilla Glass
Waterproof Water resistant (up to 30 Water resistant (up to 30 N/A
minutes in a depth of 2 minutes in a depth of 1.5
meter), IP68 meter), IP68

Screen Resolution 828 x 1792 pixels 1440 x 3200 pixels 1080 x 2340 pixels
Touch Screen 3D Touch Touchscreen, Capacitive Touchscreen, Yes Capacitive
Multi-touch Multi-touch Touchscreen, Multi-touch
Camera Features 5 x Digital Zoom, 2 x Digital Zoom, Auto Flash, Fixed Focus
Optical Zoom, Auto Flash, Face detection, Touch to
Face detection, Touch to focus
focus
Image Resolution 4000 x 3000 Pixels 4000 x 3000 Pixels 8000 x 6000 Pixels
Wireless Charging Yes Yes N/A
 We are going to do a perceptual
mapping of all 3 mobiles taking the
inputs from users.

What are we going A comparison on why the customer

still wants to buy an iPhone11
to do in this project compared to other two mobile
mentioned.

And what factors are driving the

customer to buy an iPhone11.
Thank You