CONTENTS

Introduction Part

 Synopsis/Summary
 Acknowledgement
 Objective of Study
Company Profile

 Company Profile
 Innovation
 Recent Achievements
 Products
 Competitors

Introduction to the Topic-

Marketing Strategy
 Explanation of
marketing Strategy
 Marketing Strategy By
The Company
 Benefits of It

Market Methodology
 Explanation of research
 Types of research
-Primary
- Secondary
 Graphical Representation
 Limitation
 Suggestion
 Conclusion
Questionnaire/Annexure
Bibliography
 Objective & Scope Of Study:
The final decision of transaction is totally depend on the
consumer, consumer may have different perception for his
satisfaction for particular brand and company has to fulfill
consumer’s requirement. Hence the concerned project is
undertaken:-

 To analyze the customer’s requirement.

 To study the Competitor’s service

 To study the attitude of staff member to customers.

 To provide the better services & try to built the credibility in

the consumer.

 To know the opinion & suggestions of customers.

 Company Profile
OPPO is a global electronics and technology service provider that
delivers the latest and most exquisite mobile electronic devices in
over 20 countries, including the United States, China, Australia
and many countries throughout Europe, Southeast Asia, South
Asia, the Middle East and Africa. OPPO is dedicated to delivering
customers with the most extraordinary mobile experience
through meticulous designs and smart technology.

The History of OPPO :-

2001

OPPO is Globally Registered

2004
OPPO Launched in China

2005

OPPO's First MP3 Player

 2006

First MP4 Player

Feature Phone

2008

OPPO Enters Mobile Phone Market

Smartphone

2011

First Smartphone: Find Me

2012

Finder, Find 3
 2013

Find 5, N1, Color OS

2014
R1, Find 7, N1mini Full Transition to 4G

2014
N3, R5
Still Pushing Forward

OPPO Global Business

OPPO Global Business

OPPO is relentless in the pursuit of the latest technology, the

highest hardware quality standards and in delivering the best
user experience possible. We design, manufacture, and promote
our own products to assure customers of reliable and the highest
end products possible from beginning to end.
Since its founding in 2004, OPPO has consistently strived to
deliver users this ideology across the globe. Having successfully
entered into the mobile phone market in 2008, OPPO began
looking at expansion into international markets in 2010 and
opened its first overseas business in April of 2010 in
Thailand.Today, OPPO is present in 21 markets worldwide.
From the start, OPPO’s products have pushed boundaries. As
OPPO continues to expand into new markets, the goal of making
our products more accessible around the globe without
compromising product service and quality has never been clearer.

Culture and philosophy: -

At OPPO, we believe that true innovation is all about changing,
renewing or creating more effective products that make life
simpler. A core part of OPPO’s company culture lies in its
commitment to working with its fans to develop and deliver the
best products possible, through openness to customer feedback.
OPPO's brand philosophy is summed up in the phrase “The art of
technology”. It conveys our business principles of honesty,
integrity and ethics. OPPO is consistent in its determination to not
only do things right, but also to do the right thing in any given
situation.
OPPO is wholeheartedly inspired by its customers. OPPO co-
develops products with customers based on their feedback on
both the hardware and software user experience. OPPO has
adopted a strategy of rapid release for smartphone development,
releasing firmware updates as well as expanding its reach and
service across the globe.
OPPO is continually striving to impress and capture young hearts
with elegant trendsetting design, excellent user experience,
customer-centered product development, quality service, and
most importantly an attitude of the relentless pursuit for
perfection.
R&D and Manufacturing:-
With a uniquely independent R&D capacity, OPPO designs,
develops, manufactures, markets and sells its products with full
control over the entire supply chain. This ranges from the
factories to the hands of customers and while only using the
highest quality components available. This ensures OPPO can
design with the end product in mind and ensure that only the best
possible quality products reach the customers. The company
operates to the highest quality assurance standards from rigorous
design reviews through to scientific solution verification.
A key part of OPPO’s strategy is to establish long term alliances
with the most influential and wide reaching international
partners, such as Qualcomm to ensure that OPPO has the latest
and best hardware available.
The History of OPPO innovation

Oppo Finder world’s slimmest phone just 6.65 mm

Oppo find5 world first Smartphone with a 1080p IPS

screen and a staggerina 441
OPPO N1
Camera:
World’s first rotating
camera with flash light o-
touch panel, world’s first
Smartphone with rear
touch back panel o-click, a
Bluetooth remote camera
trigger and a device
locator

OPPO FIND 7
Remarkable 5.5”quad HD
screen
World’s first Smartphone
that can take 50
megapixel photos
Vooc rapid charge:
The world’s fastest and
safest mobile device
charging technology
Live Weather
Gesture panel
Off-screen
gesture
 Awards and Achievements

‘find5 design impressed our N1 is the best Smartphone

Jury consisting of experts you’ve almost certainly
And renowned designers from never heard of’
All over the world

The world biggest-selling gadget

IF design Award 2014,knows as the ‘designer oscar ‘ magazine

Supporting a touch-enabled rear oppo, another Chinese

Surface, a rotatable 13-megapixel Smartphone maker, its
oppo
Camera and a 5.9-inch full-HD finder is so thin . it’s thinner
Display ,the oppo N1 is clearly than the iphone5
One of the most innovative
Smartphone’s released this year
one of the most influential global News agency

The world’s larder in tech product reviews

Color OS Features :-

App encrypt global gesture panel ON screen

gesture

Permission monitor Guest mode convenient mode

Ringtone editor Easy volume

control

Multi window Live weather

Easy screen shot Hand writing note

Call recorder gloves mode

Call Blocker offscreen gestures customize themes

Data saving kingsoft office holiday mode

Oppo Mobiles :-

Oppo A57

Display Processor Front Camera Resolution

5.20-inch 1.4GHz octa-core 16-megapixel 720x1280 pixels
RAM OS Storage Rear Camera Battery
Capacity
3GB Android 6.0 32GB 13-megapixel 2900mAh

Oppo R9s Plus

Display Processor Front Camera Resolution RAM

6.00-inch 1.95GHz octa-core 16-megapixel 1080x1920 pixels 6GB
OS Storage Rear Camera Battery Capacity
Android 6.0 64GB 16-megapixel 4000mAh
Oppo F1s

Display Processor Front Camera Resolution RAM

5.50-inch octa-core 16-megapixel 720x1280 pixels 3GB
OS Storage Rear Camera Battery Capacity
Android 5.1 32GB 13-megapixel 3075mAh

PRICE LIST

Oppo Find 7 Rs.34,437 Oppo Find 7a Rs.28,995 Oppo R7 Plus

Rs.28,840

Oppo N1 Rs.26,200 Oppo R5 Rs.25,490 Oppo F1 Plus

Rs.25,000

Oppo F1s Rs.18,749 Oppo R7 Lite Rs.17,800 Oppo N1 Mini

Rs.17,750
Oppo Joy Plus

Product Features:
 Dual Sim, 3G, Wi-Fi
 Dual Core, 1.3 GHz Processor
 1 GB RAM, 4 GB inbuilt
 1700 mAH Battery
 4 inches, 480 x 800 px display
 3.15 MP Camera with flash
 Memory Card Supported, upto 32 GB
 Android, v4.4
 Price 6990

OPPO Neo 3

Product Features:
Dual Sim, 3G, Wi-Fi
 Dual Core, 1.3 GHz Processor
 1 GB RAM, 4 GB inbuilt

 1900 mAH Battery
 4.5 inches, 854 x 480 px display
 5 MP Camera with flash

Memory Card Supported, upto 32 GB
Android, v4.2.

OPPO Neo 5 (2015)

Product Features:
Dual Sim, 3G, Wi-Fi
 Quad Core, 1.3 GHz Processor
 1 GB RAM, 8 GB inbuilt

 2000 mAH Battery
 4.5 inches, 480 x 854 px display
 8 MP Camera with flash

Memory Card Supported, upto 32 GB
Android, v4.4.2
Competitor Profile
Samsung
Samsung was formed in 1938 by Lee Byung-chull as a trading
company based in Su-dong. The small company started as a
grocery, trading goods produced in and around the city as well as
its own noodles. The company grew and soon expanded to Seoul
in 1947 but left once the Korean War broke out. After the war, Lee
expanded in to textiles and built the largest woolen mill in Korea.

The successful diversification became a growth strategy for

Samsung, which rapidly expanded in to the insurance, securities,
and retail business

LAVA
LAVA International Ltd is one of the fastest growing mobile
handset companies in India. Established in 2009, Lava has
emerged as a dominant player in the market; having consolidated
its position amongst the top 3 Indian brands in slightly more than
3 years of its market presence. With "Create Possibilities" as its
guiding principle, LAVA has embarked on an ambitious journey of
empowering every human with quality innovative products.

LAVA has a wide product portfolio that encompasses tablets,

feature phones and smart phones having various models in bar
and touch form factor at multiple price points to suit all categories
of consumers. LAVA's basket of brands includes ETAB series of
tablets, IRIS series of Android based smartphones, Discover series
of Internet experience touch phones, Spark series of premium bar
phones and ARC & KKT series of feature rich budget phones.
Nokia
A wired and wireless telecommunications company, Nokia India
is a pioneer of cellular network in the country. It manufactures a
wide range of mobile devices and provides people with
experiences in music, navigation, video, television, imaging,
games and business mobility through these devices. It handles
research and development, network infrastructure businesses
and company handsets. Nokia has its manufacturing unit in
Chennai.

Nokia Chennai is one of Nokia’s biggest facilities, it’s also big on

sustainability. In 2010 it received the Golden Peacock Award for
its high standards of environment management. And it’s highly
active in the community with projects ranging from a local library
programmer to village regeneration projects.

LG
LG Electronics Inc. (Korean: LG 전자, KRX: 066570, LSE: LGLD is
a South Korean multinational electronics company headquartered
in Yeouido-dong, Seoul, and a member of the LG Group, employing
83,000 people working in 119 local subsidiaries worldwide. With
2013 global sales of USD 53.1 billion (KRW 58.14 trillion), the
company operates its business through five divisions: Home
Entertainment, Mobile Communications, Home Appliance, Air
Conditioning and Energy Solution, and Vehicle Components CEO
of LG Electronics is Bon-joon Koo, who assumed the role of Vice
Chairman of LG Electronics on 1 October 2010. In 2011, LG
Electronics was the world's second-largest television
manufacturer
Micromax
Micromax is an Indian consumer electronics company
headquartered in Gurgaon, Haryana, India. Micromax started as
an ITsoftware company in 2000 and worked on embedded
platforms. It entered the mobile handset business, and became
one of the largest Indian domestic mobile handsets company
operating in low cost feature phone segments by 2010. As of Q3
2014, Micromax is the tenth largest smartphone vendor in the
world.

HTC
HTC High-Tech Computer Corporation, is a Taiwanese
multinational manufacturer Of smartphones and tablets
headquartered in New Taipei City, Taiwan. Founded in 1997, HTC
began as an original design manufacturer and original equipment
manufacturer, designing and manufacturing devices such as
mobile phones, touchscreen phones, and PDAs based on Windows
Mobile OS and Brew MP to market to mobile network
operators who were willing to pay a contract manufacturer for
customized products. After initially making smartphones based
mostly on Windows Mobile, HTC expanded its focus in 2009 to
devices based on the Android, and in 2010 to Windows Phone. As
of 2011, HTC primarily releases and markets
its smartphones under the HTC brand, ranking as the 98th top
brand on Interbrand's Best Global Brands 2011 report. A
September 2013 media report stated that HTC's share of the
global smartphone market is less than 3 percent. However a
report published in April 2015 states that the market share has
risen to 7.2 percent due to its strong sales of the HTC One M8 and
Desire series. The stock price has fallen by 90 percent since 2011
What is Marketing?
The activities of a company associated with buying and selling a
product or service. It includes advertising, selling and delivering
products to people. People who work in marketing departments
of companies try to get the attention of target audiences by using
slogans, packaging design, celebrity endorsements and general
media exposure. The 4 'Ps' of marketing are product, place, price
and promotion.
What is Marketing Strategy?
There are many marketing strategies. The great thing about this is
that there is no one way to achieve success. An organization's
strategy that combines all of its marketing goals into
one comprehensive plan. A good marketing strategy should be
drawn from market research and focus on the right product
mix in order to achieve the maximum profit potential and sustain
the business.

A strategy is a long-term plan to achieve certain objectives. A

marketing strategy is therefore a marketing plan designed to
achieve marketing objectives. For example, marketing objective
may relate to becoming the market leader by delighting
customers. The strategic plan therefore is the detailed planning
involving marketing research, and then developing a marketing
mix to delight customers. Every organization needs to have clear
marketing objectives, and the major route to achieving
organizational goals will depend on strategy. It is important,
therefore, to be clear about the difference between strategy and
tactics.
These terms originate from military use (military strategy before
and during a military campaign is the general policy overview of
how to defeat the enemy). Developing a strategy involves
establishing clear aims and objectives around which the
framework for a policy is created. Having established its strate gy,
an organization can then work out its day-to-day tools and tactics
to meet the objectives. Marketing can thus be seen as the process
of developing and implementing a strategy to plan and coordinate
ways of identifying, anticipating and satisfying consumer
demands, in such a way as to make profits. It is this strategic
planning process that lies at the heart of marketing.
A formal approach to this customer-focused marketing is known
as SIVA] (Solution, Information, Value, Access). This system is
basically the four Ps renamed and reworded to provide a
customer focus. The SIVA Model provides a demand/customer-
centric alternative to the well-known 4Ps supply side model
(product, price, placement, promotion) of marketing
management.

Marketing Mix :-
The Marketing mix is a set of four decisions which need to be
taken before launching any new product. These variables are also
known as the 4 P’s of marketing. These four variables help the
firm in making strategic decisions necessary for the smooth
running of any product/organization.

4P’s of Marketing
Product → Solution

Promotion → Information

Price → Value

Place
(Distribution) → Access
Product :-
The first thing you need, if you want to start a business, is a
product. Therefore Product is also the first variable in the
marketing mix. Product decisions are the first decisions you need
to take before making any marketing plan. A product can be
divided into three parts. The core product, the augmented
product and the tertiary product.

A product can be either a tangible good or an intangible service

that fulfills a need or want of consumers. Whether you sell custom
pallets and wood products or provide luxury accommodations, it’s
imperative that you have a clear grasp of exactly what your
product is and what makes it unique before you can successfully
market it.
Price :- Pricing of a product depends on a lot of different
variables and hence it is constantly updated. Major consideration
in pricing is the costing of the product, the advertising and
marketing expenses, any price fluctuations in the market,
distribution costs etc. Many of these factors can change
separately. Thus the pricing has to be such that it can bear the
brunt of changes for a certain period of time. However, if all these
variables change, then the pricing of a product has to be increased
and decreased accordingly. Along with the above factors, there
are also other things which have to be taken in consideration
when deciding on a pricing strategy.

Place : - Place refers to the distribution channel of a product. If a

product is a consumer product, it needs to be available as far and wide
as possible. On the other hand, if the product is a Premium consumer
product, it will be available only in select stores. Similarly, if the
product is a business product, you need a team who interacts with
businesses and makes the product available to them. Thus the place
where the product is distributed depends on the product and pricing
decisions, as well as any STP decisions taken by a firm.Distribution
has a huge affect on the profitability of a product. Consider a FMCG
company which has national distribution for its product. An increase
in petrol rates by 10 Rs will in fact bring about drastic changes in the
profitability of the company. Thus supply chain and logistics decisions
are considered as very important costing decisions of the firm. The
firm needs to have a full proof logistics and supply chain plan for its
distribution.

Promotion :- Promotions decides the segmentation targeting and

positioning of the product. The right kind of promotions affects all the
other three variables – The product, price and place. If the promotions
are effective, you might have to increase distribution points, you might
get to increase the price because of the rising brand equity of the
product, and the profitability might support you in launching even
more products. However, the budget required for extensive
promotions is also high. Promotions are considered as marketing
expenses and the same needs to be taken in consideration while
deciding the costing of the product.
Promotion looks at the many ways marketing agencies disseminate
relevant product information to consumers and differentiate a
particular product or service. Promotion includes elements like:
advertising, public relations, social media marketing, email marketing,
search engine marketing, video marketing and more. Each touch point
must be supported by a well positioned brand to truly maximize
return on investment.
Marketing Strategies By Oppo :-
1. Newer, and better products:-

oppo mobile launch World’s first rotating camera with flash

light
O-touch panel, world’s first Smartphone with rear touch back
panel
O-click, a Bluetooth remote camera trigger and a device locator in
oppo N1
Oppo launch oppo finder worlds slimmest phone just 6.65
Oppo develop VOOC rapid charge the world fastest and safest
mobile device charging technology

2. focus on mobile features :-

Oppo mobile focus on mobile features according to market oppo
develop color os for develop new feature in mobile motions and
gestures for a easy using, for a security

3. Control mop in market :-

Oppo mobiles focus on control mop in market for save
dealers profit

4. Brand building : -
Brand building was one of the major tasks it had in hand. It went
with Bollywood stars Hrithik Roshan and Sonam Kapoor as its
brand ambassador. "We feel that Hrithik and Sonam are elegant
and truly match with Oppo's brand image. OPPO, new partner of
FC Barcelona for next 3 year .

5. New products:-

Oppo launch new mobiles and develop new features in mobile

like neo5 Wi-Fi display for increase sale
6. Events:-

Oppo doing event for making customer relationship and brand

awareness and oppo also doing event in cultural days like diwali,
new year , other cultural days and every month celebrate oppo
day and in these event give gifts to customers and also other offer

7. Schemes to dealers

Oppo mobile give schemes to dealers like trip on sale 500pcs and
also give to branding offers and promoters for sale product and
also give extra profit on mobile
Benefits of Marketing Strategies
Saves time and money
Time and money are important primary factors of success in the
business industry. As you will see below, a marketing strategy
helps owners to define a brand so that they don’t spend loads of
productivity time marketing a product to the wrong people. A
marketing plan provides a blue print for business owners to
follow with hopes to bring in more money than they put out.

Provides a plan
Marketing plan acts as a guide as the business progresses, so
owners can see where their time and money is going. It provides a
look into the future goals of the company, and gives step-by-step
directions on how to achieve those goals.

Defines the brand

This is a very important element of the marketing plan because

without it, a business wouldn’t last long. They would be
exhausted. Defining a brand means knowing what you are selling,
and to whom you’re selling it to. In other words, you must also
define your audience. Without knowing who to market to,
business owners can lose valuable time. Marketing strategies help
with issues such as these, and plans out these things.
Market Methodology
Need For Study
The basic idea of taking up this study is to analyze the market
share of oppo and how to work in company and understand sales
executive work in Sagar. At the same time, an attempt was made
to understand the Brand image of oppo mobile.

Primary Objective
The primary objective of the study is to analyze the market share
and understand the Brand image of oppo Mobile
Secondary Objective

 To find out the market share

 To Know the brand image
 To find out which is the largest selling mobile

Research Methodology

The essential part of any report in research methodology. The

field study was conducted to analyze the market share and
understand the brand image of oppo
Field Work & Data Collection
In the data collected phase, I tried to cover maximum area and the
consumer of Sagar
Collection of Data
Data used in this report is mainly primary data, which are
collected first hand by survey in the field. In some areas
secondary data may also be taken into consideration.
Collection of Primary Data
It would be in the form of questionnaire survey which will reveal
the consumer perception about the company and the products.

Collection of Secondary Data

It would be collected from Case Studies, Newspaper and Search
Engines (Google,Yahoo).
 Data Interpretation & Analysis

Interpretation
From the above table it can be observed that 60% males and 40%
females have been taken in the survey
 2. Age?

Interpretation
From the above table it can be observed that the age respondent
which is Less than 18(7%), 18-22(36%), 22-26(30%), 26-
30(17%), More than 30(10%)
 Occupation

Interpretation
From the above table, it can be observed that the occupation of
the respondent are college students (46%), Businessman (17%),
Service (20%), others (17%)
How long do you use your mobile phone?

Interpretation
From the above table it can be observed that the respondents are
using mobile phone. Less than one year (70%), 1-2years (20%),
2-4years (7%), above 4 years (3%)
What is the image of oppo in your mind?

Interpretation
From the table it can be observed that the respondent consider
Micromax as a Economical (80%), Durable(7%), Safe
Product(13%)
 SWOT ANALYSIS OF OPPO

Strengths

oppo is good in terms of market share in terms of mobiles, it

captured Samsung,micromax market share by superior
innovation in Smart Phones’
oppo is financially strong and stable company. The production
process and process of inventory management are consistent
with industrial standards.
The brand value increased by 80% in last two years
The Company enjoys wide range of product portfolio which
includes Mobiles,mp3 players ,mp4 players ,tv,bluereplayers
oppo took advantage of growing economy of Asian market by
setting up manufacturing plant in India there by reducing logistics
and supply chain.
Weakness
oppo needs improvement in defining the vision, mission and
strategic corporate objective. Marketing management needs
improvement in all the facts of marketing HRM also needs
improvement in all the facts of human resource management

Opportunity
 oppo is reasonable equipped to take care of technological
changes

 oppo is maintaining good international relationship with

countries and local

 The population is growing so as the demand for mobile

phone demand is also growing.

 The financial position is strong and there is a scope of

entering into unrelated diversification

Threats
 Regulatory issues and safeguarding of property rights was main
threats in legislation
 The competitor like Nokia are focused only in one segment
Limitation of the report:

 In every study there have some limitations and in my report

there are some limitations. I did customers and visitors survey
for my internship report, but I also need to take a survey from
the channel partner of OPPO. Some information gaps and
limitation which is given below:
 In my report I can’t discuss some organizational data and
information for organizational policy.
 It was hard to find out branding strategy used by OPPO India
Co. Ltd. because they are not sharing information much and
some information I have to find my practical observation.
Suggestion
 In order to make recommendation about developing brand
strategy for OPPO India Co. Ltd. toward the business
community, the first thing must be done is to identify problems
that OPPO brand is currently facing. Base on the analysis and
survey valuable information and insights are extracted to point
out weaknesses in the way OPPO manages its brand.
 Brand salience: From the findings it can be seen that business
has very shallow understanding about OPPO brand. Most of
them only know about some general information such as OPPO
is giant Chinese brand making high tech Smartphones. The
reason for such low level of awareness in other functions is the
lack of communication. OPPO does not have any formal
channels to communicate with the consumer community other
than its website. In addition to that, most marketing budget is
used to spend on branding.
 Brand performance: OPPO brand performance is made up by
the quality of its Smartphones and its innovative features and
functions. For the functions, although OPPO has some valuable
achievement already likes VOOC rapid charge, still they are not
widely recognized by the consumer community which is a huge
waste for opportunities to make good impression and build up
the brand reputation for comprehensive performance at all
fronts.
Conclusion:

Excellent product quality: This refers to the product ability to

satisfy consumers or customers need, both functionally and
emotionally. This is the most important factor if a brand is to be a
winning brand. Users are getting smarter in their choice and will
not make purchase decision if they don’t trust in the quality of the
product presented to them.
Comprehensive and thorough communication: Hitting the
right communication channel and effectively delivering the
message to potential buyers contributes to the success of a brand.
Even for a good product, if no one knows about it, talks about it or
discuss about it, then the chance of failure for that product is
really high. Considering the case of iPhone for example although
there has been a lot of negative feedback about the product
recently, however, every time a new version of iPhone is
launched, the world holds it breath and eagerly waits to see the
great invention of Apple. This is achieving through mastery in
communication. Despite that, the product must be strong, reliable
and good all by itself in order for consumers to test out and trust
what being said in the communication channel.
 QUSENTIONNAIRE
Study of mobile market for oppo Informatics with special
reference to Sagar
NAME: ______________________

1. Gender Male Female

2. Your Age Less than 18 18-22 22-26
3. Occupation College Business Service Others
4. Do you have oppo mobile or which model
1. YES 2.NO
5. Which mobile phone you are using?
Nokia Samsung oppo iPhone Blackberry
6. How long do you use your mobile phone?
Less than 1 year 1-2 Year 2-4 Year More than 4 Year
7. What is the image of oppo in your mind?
Economical Safe Product Durable
8. Where do you often see oppo advertisement?
TV Newspaper Online Radio
9. Do you think oppo can be market leader?
Yes NO
10. Are you satisfied with oppo?
Yes No
Bibliography

1. www.wikipedia.com
2. http://www.oppo.com/en/
3. www.studymode.com
4. www.forbes.com
5. www.google.com
6. www.yahoo.com