Jene Elzie

Vice President, International Marketing

Sizzle
 Jene Elzie
Vice President, International Marketing
 Germany Sweden Latvia
Poland Jonas Jerebko Kristaps Porzingis Lithuania Russia
Dirk Nowitzki,
Marcin Gortat Donatas Motiejunas, Jonas Sergey Karasev,
Tibor Pleiss, Croatia Valanciunas Sasha Kaun,
Dennis Schroder Bojan Bogdanovic, Timofey Mozgov
Damjan Rudez,
Mario Hezonja, Slovenia
Canada Duje Dukan Goran Dragic, Beno Udrih, Sasha
Joel Anthony, Anthony Bennett, Tyler Vujacic
Ennis, Cory Joseph, Trey Lyles, Andrew
Nicholson, Kelly Olynyk, Dwight Powell,
Switzerland
Clint Capela,
100 Ukraine
Bosnia & Herzegovina
Robert Sacre, Nick Stauskas, Tristan Alex Len
Thompson, Andrew Wiggins
Thabo Sefolosha
International Players Jusuf Nurkic, Mirza Teletovic

Georgia
France
Alexis Ajinca, Nicolas Batum, Boris Diaw, Evan
From 37 Countries & Zaza Pachulia

Fournier, Rudy Gobert, Damian Inglis, Joffrey Spain

Lauvergne, Ian Mahinmi, Tony Parker, Kevin Jose Calderon, Marc Gasol,
Seraphin, Pau Gasol, Ricky Rubio
Territories
(10/27/15) Serbia
US Virgin Islands Nemanja Bjelica,
Tim Duncan Cape Verde Tunisia Nikola Jokic,
Turkey Boban Marjanovic
Walter Tavares Salah Mejri Omer Asik, Ersan Ilyasova,
Dominican Republic Enes Kanter
Al Horford, Luis Montero Senegal
Gorgui Dieng
Greece
Puerto Rico Giannis New Zealand
Venezuela Antetokounmpo
J.J. Barea Italy Steven Adams
Greivis Vasquez Israel
Andrea Bargnani, Omri Casspi
Marco Belinelli,
Brazil Danilo Gallinari
Leandro Barbosa, Bruno Caboclo,
Congo SouthSudan
Serge Ibaka Luol Deng
Cristiano Felicio, Marcelo Huertas, Nene,
Raul Neto, Lucas Nogueira, Tiago Splitter, Montenegro Australia
Anderson Varejao Nikola Mirotic, Cameron Bairstown, Aron Baynes,
Cameroon D.R. Congo Nikola Pekovic, Andrew Bogut, Matthew Dellavedova,
Nigeria Joel Embiid,
Argentina Bismack Biyombo, Nikola Vucevic Dante Exum, Joe Ingles, Kyrie Irving,
Festus Ezeli Luc Mbah a Moute
Manu Ginobili, Pablo Prigioni, Luis Emmanuel Mudiay Patrick Mills Daniel Reider 2016

Scola
INTERNATIONAL
Canada Series London, UK
Milan, Italy

REACH Winnipeg
vs.

October 10, 2015

vs.

January 14, 2016

vs.

October 6, 2015
China (2 games)

vs.
Vancouver Montreal
October 11 (SZ) & 14 (SH), 2015
vs. vs.

October 4, 2015 October 23, 2015

Madrid,
Spain
Mexico City
vs.
vs.
October 8, 2015
December 3, 2015 NBA GG Reg Season (2)

NBA GG Preseason (5)

Johannesburg,
SA NBA Canada Series (4)
Rio, Brazil
vs.
Other Exhibitions (1)
August 1, 2015
October 17, 2015
How do we use technology to reach our fans globally?
Solutions
Know your audience

8 8
Fan Sketch Art

9
Solutions
Know your audience

Bring the world courtside

10 10
Solutions
Know your audience

Bring the world courtside

Make it easier for fans and partners

13 13
CUSTOMER REACH
CUSTOMER DATA STRATEGY
Engage and Visualize Business
Monetize Fans

Identify Next Enhance Value to Analyze Fan

Wave of Fans Partners Sentiment
 Content Network
• NBA and its content partners generate
massive amounts of media and data for
NBA
the League and its fans globally. CONTENT

• Faster, more efficient way for partners &

licensees to access NBA content.
Partners &
Licensees
• Cloud based sharing vs. file transfer
Teams Fans
Solutions
Know your audience

Bring the world courtside

Make it easier for fans and partners

Remember: We’re all humans

16 16
Anthem
APPENDIX
Global Content & Distribution Services
1-Way Content Delivery Content Network
(As-Is) (To-Be)

Partner B Partner C

Partner A Discover Stream Download

File Transfer NBA Cloud Based API’s

STATS Video Images News STATS Video Images News

Marketing Approach
Marketing Strategy
ELEVATE casual fans to core fans

EXPOSE new fans to the NBA

INCREASE loyalty & commitment to the NBA

29 29
Brand Positioning & Integration
BRAND POSITIONING

LEAGUE TEAMS PARTNERS

•CRM PLACEHOLDER
•CONTENT MANAGEMENT
SYSTEM
PLACEHOLDER SLIDE – GLOBAL SPORT/BRAND

• 30 TEAMS
• PLAYER POPULARITY
Our Calling
Compete with intensity,
lead with integrity
and inspire play.
ADVANTAGE NBA
CORE FANS ARE THE LIFEBLOOD OF THE NBA
 Preseason
2015-16
Start of Season
Offseason

Playoffs/Finals
Regular Season
QUESTIONS?
Bradley Beal - Wizards
User Generated
 INSTITUTIONAL MEDIA
Local RSNs and
radio partners

PAID TV

PAID DIGITAL PAID SOCIAL

JOY
FOR THE MAGIC OF SATURDAY NIGHTS
Saturdays 8:30 pm ET
Jan 23 Chicago @ Cleveland
Jan 30 San Antonio @ Cleveland
Feb 20 Golden State @ Los Angeles
Feb 27 Golden State @ Oklahoma City
March 5 Houston @ Chicago
March 12 Oklahoma @ San Antonio
March 19 Golden State @ San Antonio
April 9 Cleveland @ Chicago
ABC Saturday Night – Hands :60
Our Opportunity

Source: Experian Simmons.

 Embrace the platform in all fan interactions

Proactively share input on an ongoing basis

Help evolve the 2016-17 marketing campaign

54
 LOVE FOR BASKETBALL

PREFER THE NBA

DON’T THINK ABOUT THE

WNBA
2016 Marketing Campaign

• Celebrate the skill, intensity, and passion for the game

• Showcases our players’ incredible talent, competitive spirit, and dedication to the
game
• Highlight 20 seasons of inspirational WNBA players and the players who followed
in their footsteps
:30 Spot
:15 Spot