Burlington

Beer Works
Group 2
About The
Company
What is Burlington Beer Works?

❖ Co-op brewery and restaurant

in downtown Burlington

❖ Modern/Rustic aesthetic

❖ Great drinks and food for great

prices
Local Listing
Concept
 SEO Keywords
● Craft beer Piedmont Triangle
● Craft beer
● Breweries Near Me
● Outdoor seating near me
Target
Customers
Nearby College Students (21+)

❖ Young and modern

atmosphere

❖ Appealing drinks and food

❖ Close location
Local/Visiting Families
❖ Food and drinks for

sharing

❖ Average prices

❖ Spacious

❖ Kid friendly
Local
Marketing
Value
 Local Marketing Value
● Attract different demographics
○ Students
○ Locals
● Reviewers feel part of a community
● Interact with existing customers
● Social sharing...customers will likely share our content
● Feedback=Helps the restaurant improve
Existing
Listings
Google +
❖ Claimed

❖ 4.4 Stars & 165 Reviews

❖ Comments are positively talking about

the food, drinks, and atmosphere

➢ Many include photos

❖ Negative comments were about how

customers missed certain products

Yelp

- Claimed
- 45 reviews, 4 stars
- Mix of mostly positive
with a few negative
- Photos are included
- “Message the business”
feature
Promotion
Strategy
Promotion Strategies
Strategy #1: Hanging Yelp and Google + stickers in the windows so
customers see that we’re on each site as they walk in

Strategy #2: Encourage customers to review after their meal by

explaining to them how helpful it is to Burlington Beer Works.

Strategy #3: Place a scannable code on each table, encouraging

customers to scan the link and review their experience.

Strategy #4: Small mention of Yelp and Google + accounts at the bottom of our
menu
Response To
Reviews
 How We Respond
- The owner will respond to negative comments
- The goal of addressing negative reviews would be to remedy any issues that arose during the patron’s
experience at Burlington Beer Works and to potentially offer a solution that would get them to visit
the restaurant again
- We would not respond to all negative reviews as some of them may be fake and not in our best
interest to interact with.
Response Example
Response Example
Measurement
Measurement

The reviews will be measured by

sentiment and content.
Local Review
Responsibility
 Responsibilities
● Yelp set up issues: Lindsey
● Text issues / content: Camille
● Graphical / photo issues: Rayna
● Google+ set up issues: Bo
● Text issues / content: Kara
● Other set up issues: Bri
● Text issues / content: Lindsey
Other Ideas
 Other Ideas / Competitors
We see potential in local reviews for our business marketing plans because: Burlington Beer
works is still a relatively new restaurant, thus it can be acceptable to ask customers to
review their experience (face-to-face) after their meal.

One of our competitors, Red Oak Brewery, has lengthy reviews on their Yelp page. The
company is not “claimed” on the page. People that comment seem to be “Elite” users -
meaning that the people commenting are real and have genuine reactions to the company.

We will politely ask for reviews.

Thank
You