EXECUTIVE SUMMARY

Name: Nandini Swami

Enrolment No: 19BSP1650
Name of the Organisation: THE GUARDIANS REAL ESTATE ADVISORY
Industry Type: Real Estate Advisory Consultancy
Address: 505A,The Capital, B Wing, 5th Floor, G Block BKC, Bandra East Mumbai,
Maharashtra 400098

Background of the THE GUARDIANS REAL ESTATE ADVISORY is a consultancy firm

company: it provides consultancy solutions to real estate segments i.e. Residential,
Commercial and Land.

Title of the Project: A Study On Customer Satisfaction And Lead Generation At THE
GUARDIANS REAL ESTATE ADVISORY
Objective of Internship:  To do the sourcing of clients with the help of Channel Partners.
 To generate leads with the help of MIS.
 To prepare the walk-in tracker containing the details of daily
client's information and daily calling report with the help of
Microsoft Excel.
 To understand and execute Pre-approach activity.

Background of Internship: This internship focuses on the sourcing and closing process which starts
right from generating leads through the Channel Partners to identify the
needs of the Customers.

Methodology:  Primary and Secondary analysis.

 Cold calling.
 boosting sales through direct (by handling clients ) and indirect
(channel partners ) sales.
 gathering product information.
 through competitive analysis.

Findings and Conclusion The source of information of consumers the real estate consultants
play vit al role, quality and facilities are most considerable
parameters at the time of selecting residential property.

Recommendation: I would like to recommend the following:

 To have a systematic approach towards client’s information.
 Wider use of Digital Marketing.
 An Increase amount of communication with the Channel Partners.

Prof Silpy Gupta

(Faculty Member)