Name : Anuj Kumar Gupta

Class : B.tech 2nd year sem 3

Roll no. : 1901924
Branch : Footwear technology
Subject : CCA

CCA TOPIC : - "Past, Present, and Future of Footwear technology in India"

About Indian Footwear Industry

● The footwear sector is a very significant segment of the leather industry in India;
rather it is the engine of growth for the entire Indian leather industry.

● India is the second largest global producer of footwear after China, accounting for 13%
of global footwear production of 16 billion pairs. India produces 2065 million pairs of
different categories of footwear (leather footwear - 909 million pairs, leather shoe uppers
- 100 million pairs and non-leather footwear - 1056 million pairs).India exports about 115
million pairs.Thus, nearly 95% of its production goes to meet its own domestic demand.

● The major production centers in India are Chennai, Ranipet, Ambur in Tamil Nadu,
Mumbai in Maharastra, Kanpur in U.P., Jalandhar in Punjab, Agra, Delhi, Karnal,
Ludhiana, Sonepat, Faridabad, Pune, Kolkata, Calicut and Ernakulam.

PAST OF FOOTWEAR TECHNOLOGY IN INDIA :-

industry in India has long been one of the most important components in the country’s
prestigious textile and garment market, contributing significantly to not just the employment
within the country but also the export earnings and overall economic growth in India as well.

In 2018, India has evolved to become the second largest footwear producer (behind China),
and one of the top footwear exporters in the world. Combining the facts that India’s economic
performance continues to grow, the Indian government continues to provide strong support,
while the global footwear demand continues to rise, the Indian footwear industry is forecasted to
flourish going forward, so do the business opportunities with top shoe companies in India.

PRESENT OF FOOTWEAR INDUSTRY IN INDIA : -

● India is the second largest footwear manufacturer in the world with 9% of the annual
global production of 22 billion pairs.
 ● Presently about 90% of the footwear produced in India is consumed by the domestic
market and the rest is exported. India’s consumption stands at ~2.1 billion pairs and is
third largest globally after China and USA.

● Rising disposable income is allowing individuals to move up the value chain, demanding
products for different use occasions, leading to emergence of new product segments in
footwear in aesthetics, performance and price. This in turn is fuelling growth in individual
categories, be it slippers, sandals or shoes, driving industry leaders to continually
innovate their offerings.

● Indian Footwear Industry Contribute 9% of the annual global production Import duty on
footwear is 35 per cent in India

● Unlike most global markets, the Indian footwear market is skewed towards men with the
segment commanding nearly 60% share vis-à-vis a global average of 40%. However,
improved education and employment opportunities and the resultant economic
empowerment for women has substantially augmented demand of trendy and stylish
footwear among women of all age groups and likely will lead to disproportionately higher
growth in the women’s footwear market

FUTURE OF FOOTWEAR INDUSTRY IN INDIA : -

● Going forward, with expansion in retail sector and technological advancements, footwear
market is amongst the fastest emerging sectors in the fashion industry. According to
Ishaan Sachdeva, “The demand for footwear products in India is to expand in the
coming years as the customers do not compromise both with comfort and style.” Farah
Malik further asserts, “I believe the footwear industry has been recognised by the
Government of India as a focus sector in the ‘Make in India’ mission whether we do it for
India or we do it for the world.

● The challenge for Indian footwear industry is lit large but anticipating India to become
amongst top 5 superpowers by 2030, our consumption rates can reach as high as 7-8
pairs. In such a scenario, India would need to produce anywhere between 8-10 billion
pairs considering yearly population growth.

Growing Opportunities

● Indian market, especially the footwear market, has a lot of scope. The Indian footwear
industry is gearing up to leverage its strengths towards maximizing benefits. Resource
strength of India in the form of materials and skilled manpower is a comparative
advantage for the country, among other things.
 ● The easy availability of varied styles is also increasing brand loyalty amongst the
customers. The advent of such huge varieties of footwear is growing the potential of
footwear industry even in tier-II and tier-III cities as the people are becoming more and
more brand centric in these cities as well.”

● As said many times, rural areas are where the real India lies. The organized sector has
definitely realized that and is now moving towards the hinterlands of India. Anupam
Bansal affirms, “India has a lot of potential in tier-II and tier-III cities and towns and
therefore, Liberty is constantly entering these towns and tapping the potential market.

● Approximately two-third of the consumer market is dominated by the urban market and
rest is located in the rural areas.

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