THE MASS MEDIA

1 WARMING-UP INTRODUCTION
What do we mean by mass media? 2 These are the usual
The Oxford Advanced Learner’s Dictionary elements in a newspaper
defines mass media as ‘sources of article. Match the words with
information and news such as the corresponding definition:
newspapers, magazines, radio and a. caption
television, that reach and influence large b. lead
numbers of people’. Do you agree with c. byline
that definition? Why? d. headline
Do you think overexposure to crime,
violence and catastrophes renders us
insensitive to such problems? 1. the article's title
Which mass media do you use most?
Why? 2. the article's author
Is Internet usage overwhelming other
mass media? 3. the article's first paragraph
that summarizes the content.
USEFUL LANGUAGE
3 In the next list there are different adjectives To break theexplanation
4. brief news to somebody.
appended
which usually accompany the word No news
to anisillustration
good newsor cartoon.
news. Find l pairs of synonyms. To be bad/good news (for sb. or st.)
ss is
is uncountable,
uncountable, so so the
hotverb
the verbgreat stale bad gloomy recent
follows
follows must
must be
be singular
singular (i.e.
(i.e. 5 What are the elements of these
late momentous terrific important
news is
news is good
good news)
news) and
and can
can
made collocations? Use three of them to complete
made countable
countable by
by using
using aa
ee of
of in
in front.
front. the sentences.
news
news flash
flash news
news coverage
coverage
news
news bulletin
bulletin news
news agency
agency
4 Complete the chart with the most news
news item
item news
news report
report
kjkj appropriate verb:

hear establish catch up on leak 1. Programs were interrupted for a ...

announce prevent disrupt
break give spread gather cut off 2. ...of the fighting was extremely biased. 

communication news
3. That young journalist bought a run down ...
and in a few years, he had got ahead with it.

6 Match each expression to the mass media they are related to. Some may be related to
different media.

to be on the air to tune (in) to a radio station junk mail spam

to write a blog post social network in-program commercial breaks a live show
featuring a film star yellow press search engine editorial
to flick through pages live broadcast broadband connection

radio television the Internet newspapers