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Stakeholder Analysis Matrix

Stakeholder Contact Impact Influence What is How could How could Strategy for engaging
Name Person How much How much important to stakeholder stakeholder the stakeholder
Phone, are they influence do the contribute? “block” or
Email, impacted? they have? Stakeholder? negatively
affect?
Address
Message Map
Stakeholder: Question or Concern:
http://rcfp.pbworks.com/f/MessageMapping.pdf
Covello, V. (2003). Message Mapping, Risk and Crisis Communicatioin. Retrieved from

Key Message 1 Key Message 2 Key Message 3

Supporting Fact 1 Supporting Fact 1 Supporting Fact 1

Supporting Fact 2 Supporting Fact 2 Supporting Fact 2

Supporting Fact 3 Supporting Fact 3 Supporting Fact 3

Business Communication: Process and Product, 5th Cdn. Brief


Edition
Communication Planning Chart
Audience Communication Audience Medium Date(s) Who is
Objectives Background Or or Responsible?
Channel Frequency - To Develop
- To Execute

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