Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

College of Engineering
Sumacab Campus
A.Y. 2021-2022

TECHNOPRENEURSHIP
Midterm Examination
ES-313

Gian Aizel T. Javier

BSCE 3G

Engineer Karl Angelo Clarete

Instructor
MIDTERM EXAMINATION
Filename: Surname_First Name_Midterm_Exam
Rules:
1. Write the questions and your answers on any clean paper. Computerized is
also accepted.
2. Handwriting must be readable.
3. Use APA format for citing of reference. The minimum similarity index is
10%.
4. Picture your answer and upload, make sure it is not blurred.
5. 10 points deductions for late submission
For further clarification, feel free to post it on our group chat.
Coverage: Module 1 to 3
(DO IT YOURSELF, DO NOT ASK NEITHER THE PROFESSOR NOR YOUR
CLASSMATES BECAUSE THE EXAMINATION IS ALREADY ONGOING AND
THIS IS RECORDED AS YOUR MIDTERM EXAMINATION)

1. List down 5 specific pain points that comes up or were worsened because of
the COVID 19 pandemic. Do extensive research, and rank those pain points
according to: a) the scope of its damage b) how hard it is to solve that problem.
Construct a line graph using MS word or MS excel that will show the relation
between the two ranks. The vertical axis is the scope of damage labeled as
IMPACT and the horizontal axis is how hard it is to solve labeled as
FEASIBILITY.
2. In relation to the five sets of pain points that you have listed on number 1,
explain the type of market segments (Mass, Niche or Segmented) behind it.
3. Construct two business model canvas using the format below. Conduct your
own research on how to fill it up. The business could either be existing or not
existing, it is within your choice.
1. List down 5 specific pain points that comes up or were worsened because of the
COVID 19 pandemic. Do extensive research, and rank those pain points according
to: a) the scope of its damage b) how hard it is to solve that problem. Construct a
line graph using MS word or MS excel that will show the relation between the two
ranks. The vertical axis is the scope of damage labeled as IMPACT and the
horizontal axis is how hard it is to solve labeled as FEASIBILITY.

(With 5 being the most impactful or with the most damage and hardest to solve)

PAIN POINTS A B
Retention of Talented Workforce 5 5
Food Scarcity 2 2
Budget Shortage 3 4
Economic and Social Disruption 4 3
Limited Resources 1 1

The data above were all based from both reliable sources and personal
experience. Tackling the scope of damage first, it is without doubt that the
retention of talented workforce gives off the most damage since it is very relevant
at this point for a country to have the most talented workforce in the field of
medicine. Healthcare professionals are now under great pressure whilst facing
mortal threats under the eyes of depreciative people, thus leaving them nothing but
fatigue that many even “’left the battle’. It is therefore ranked as the most
dangerous pain point since if this continued, there is no way for the whole
community to heal. Then, there will be no end for the pandemic, the cycle will just
continue for loops. Healthcare workers were undervalued, thousands of nurses
were flying abroad before, even more than now that they were still under
appreciated even if they are facing death every day. This is for me one of the
scariest yet disturbing pain point in this discussion. Thus, ranking first as well as
the hardest to solve since once a trust and hope is broken, there is no way for it to
just go back to the way it was again, ever.
Next is economic and social disruption. The relationship of the government
to its people is cloudy and not as good even before the pandemic but now it is even
more disturbing. More and more, trust was broken, resulting to disruption in
management, affecting the implementation of economic rules whilst creating a
larger social deviance. It also comes third in solving it, just about on par with the
shortage of budget.
Third on the damage and second on being the hardest to solve is budget
shortage. Even before, especially the Philippines, countries, majority third-world
countries, were having a hard time on handling and/or having budgets or funds to
attend to the needs of the nation. When the pandemic hit, it got worse. There are
more ‘missing’ funds now and growing debts. This financial crisis amidst the
pandemic causes a lot of stir and hate. People were very mad about it. They are
starving! That’s why it is also the second one on being hard to deal with. The
reason is clear –money don’t grow on trees!
Fourth on both A and B is food scarcity. There were even news on the crisis
of food. Some were wasted, some got damaged because of natural reasons, and
some are too expensive to import. Thus, resulting to food scarcity that affects the
people especially those that are on the edge of living in the society. Those that are
less-privileged, the unfortunate ones suffering from both corruption and poverty.
Lastly, fifth on both A and B is the pain point concerning limited resources.
This is understandable knowing that it got harder to import/export necessities
 because of strict implementations of the lockdown and social distancing. Also,
affecting every Filipinos, even every man there is.

0
0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.5

Retention of Talented Workforce

IMPACT Budget Shortage

 Food Scarcity

FEASIBILITY

PAIN POINTS Y X
Retention of Talented Workforce 5 5
Food Scarcity 2 2
Budget Shortage 3 4
Economic and Social Disruption 4 3
Limited Resources 1 1

2. In relation to the five sets of pain points that you have listed on number 1,
explain the type of market segments (Mass, Niche or Segmented) behind it.
 PAIN TYPE OF EXPLANATION
POINTS SEGMENT
Retention of Mass Retention of talented
Talented workforce affects the general
Workforce masses as it will not only
result in lack of workforce and
unemployment but will affect
the people that it serves as
well.
Food Scarcity Mass Food is a common necessity
for the general masses, and
whenever a dilemma happens
about it, everyone is and will
always be affected.
Budget Mass Budget allocation is for the
Shortage general masses. Thus, budget
shortage concerns the general
masses as well.
Economic and Mass Economic and social status in
Social a society is highly dependent
Disruption on the productivity of the
general masses on that certain
environment. Thus, it is
without doubt that the pain
point regarding economic and
social disruption will affect
the whole community as well.
Limited Mass Resources are a necessity for a
Resources whole community to live.
Thus, limited resources will
surely disrupt the general
masses.
3.
Construct two business model canvas using the format below. Conduct your own
research on how to fill it up. The business could either be existing or not existing,
it is within your choice.
- TV Networks - Sales - Content - Relevance
- Usage
- Marketing Streaming segmentation
- Cinemas - Ease of use
- Content Licensing - No commercials - Movie-
- Theaters - Easy access
- Entertainment enthusiasts
- Media - Analysis of Data - User-friendly

- Platforms - Rave app itself

- Apps - Any device

- Employees - Social media

- Developers - Personal ad

- Film producers - Offline

advertisements
- Numerous Brands
- Online
advertisements

- Licensing - Processing Fees - Subscription

- Production - Maintenance - Advertisements

- Development - Research - Rentals

- Marketing - Launching

FIRST BUSINESS MODEL: RAVE (A STREAMING APP)

 SECOND BUSINESS MODEL: ROLLS ROYCE (CAR COMPANY)

- Investors - Sales - High- - Personal - High-net worth

performance assistance individuals
- Insurance - Marketing
Companies - Modern design - Customer service - Mid-tier
- Research
- Customer management
- Leasing - Analysis of Data - Various choices
Companies intimacy - Commercial fleet
- Development - High-quality
- Customer buyers
- Rental materials
Companies - Manufacturing relationship - Corporate
- Luxurious models management executives
- Manufacturing
- Near-silent
- Car enthusiasts
- Purchasing operation
- Luxury buyers
- Allied - Limitless
Companies customizations
- Branding - Retail stores
- Optional
- Automotive - Website
upgrades
Technology - Social media
- Luxurious car
- Employees platforms
paintings
- Design - Conferences

- Engineering - Media

- Events

- Manufacturing - Cost of materials - Automotive Sales

- Production - Labor - Automotive Leasing

- Development - Maintenance - Services

- Marketing - Research

- Employees - Distribution
References

 Chriscaden, K. (2020). Impact of COVID 19 on people’s

livelihood.
Retrieved October 08, 2021, from who.int
 Psycho, F. (2020). Impact of COVID-19 on Economic Well-Being
and Quality of Life of the Vietnam People During the National
Social Distancing. Retrieved October 08, 2021, from
https://www.frontiersin.org/articles/10.3389/fpsyg.2020.56515
3/full