DISCUSSION GUIDE FOR PIZZA PLACE

Topic: Opening of Pizza Restaurant near the campus.

Objectives

Objective 1: To understand the demand of Pizza during lunch time in and around the campus.

Objective 2: To understand the willingness to pay for customization of pizzas along with
healthy pizza customization.

Objective 3: To understand the safety concern of customers towards fast food restaurant.

Methods of collection

● Questionnaires will be prepared and mode of circulation will be both online and
offline.
● Mostly target group will be the students and faculties of campus for qualitative
questions a group of people will be interviewed.

DG (for qualitative research)

● Why do you think pizza is a good option during lunch time?

● Why does spending on pizza is worth for you?
● Why do you think pizza with customised toppings is a good option for variation?
● What is your take over safety requirements for pizza selling restaurants.

Questionnaire

1. What type of pizza do you prefer most as a fast food option during lunch?
a. Veg pizza
b. Non-veg Pizza
c. Both a and b

2. Pizza is a good option during lunch time. Rate this statement.

a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
 e. Strongly disagree

3. What is the range of spending on Pizzas (6 sliced pizza)?

a. Less than 300
b. 300-400
c. 400-500
d. 500 and more

4. Which size of Pizza is mostly preferable during lunch?

a. 4 slices
b. 6slices
c. 6 slices and more

5. How frequently do you prefer having Pizza in a week?

6. Which mode of delivery do you prefer?
a. Takeaways
b. In store dining
c. Food aggregators

7. Sanitation is a must throughout the process starting from entry to exit in store.
a. Strongly agree
b. Agree
c. Neutral
d. Disagree
e. Strongly disagree

8. Healthy Pizza is a good new product to be introduced.

a. Strongly agree
b. Agree
c. Neutral
d. Disagree
e. Strongly disagree
9. Customisation of Pizza toppings is better option than available normal toppings.
a. Strongly agree
b. Agree
c. Neutral
d. Disagree
e. Strongly disagree

10. Beverage is a must along with Pizzas.

a. Strongly agree
b. Agree
c. Neutral
d. Disagree
e. Strongly disagree